Baidu's official announcement explains the events of 6.22 and 6.28

The website ranking is still stable. Baidu finally explained a search engine algorithm adjustment with an official announcement. This further shows that Baidu is making greater efforts to make Baidu SEO The industry is moving towards health. If you want to be invincible in Baidu optimization, you must improve your SEO professionalism and standardization. Let him change Baidu ten thousand times over time.

The 6.22 and 6.28 events were Baidu's biggest adjustment in the past year. According to the famous brands in the industry Website Design The voting for this algorithm adjustment shows that the haze Baidu gave to webmasters in Black June has gradually dissipated. During this period, an average of 73% of websites were affected at different levels, and it is rare to find a wide range of industries involved. At 14:00 on July 2, Lee, a Baidu search engineer, also gave an official announcement from Baidu's website search anti cheating team in the Baidu webmaster forum, "explaining the events of 6.22 and 6.28. I analyzed and sorted out the general views of the SEO industry on this algorithm adjustment and shared some insights with you based on Baidu's announcement.

1、 Reasons for algorithm adjustment

A Baidu official announcement

Or pseudo original (few original content, Baidu's interpretation of any algorithm adjustment of Baidu's search engine is basically based on the premise of user experience, in order to improve the quality of included pages to meet user needs, and so on. The original explanation given by Baidu's official engineer Lee: this update controls the situation that low-quality sites show more in search results; Low quality site means: no original. A large amount of collected content or machine generated/modified content); This part of the site is not designed for end users, but only to obtain traffic from search engines.

Bseo's general view in the industry

Lack of genuine high-quality originality. The website collects a large number of content and pseudo original content.

For the cheating operation of internal anchor and external chain, the website is over optimized or has cheating behavior. For example, the stacking of title and homepage keywords. Click deliberately on the search results page. The target of this over optimization is: content is only provided for search engine crawling, and worthless content is provided for website seo effect.

Review and assess again. For old websites (or well-known websites), temporarily occupy the home page ranking.

Baidu algorithm adjustment injured the website by mistake.

The joint and several liability of the website has a great impact (friendly links, the same server)

2、 Countermeasures to reduce the impact of algorithms

The following countermeasures may help you. It is easy to see that the focus of Baidu's adjustment is still on the website content based on Baidu's official and SEO industry's general views. So if your website has been k or your website has been downgraded seriously.

It is also the cornerstone to retain users. Improve the quality of website content. This is always the king of Baidu optimization.

Conduct a comprehensive physical examination for the website. Friendly chain, server, cheating behavior inside and outside the site, site content factors... The analysis results are solved one by one.

In this algorithm adjustment, the weight of the reduced station is ideal if it is the long-term ranking and weight of the old station. Then the first thing you should do is to consolidate the content and improve the rate of repeat visits of user cohesion.

Improve the overall value of the website through reasonable site optimization and website content quality. The level and strength of attention to the optimization in the station must be improved.

Then you can use Baidu to search the website complaint address given by the anti cheating team. If you think you are in line with the Baidu Optimization Guide for white hat seo operation.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/