Baidu Anti cheating Update: Punish low-quality sites

I hope you can look forward to everything. Here are some ideas about Baidu's anti cheating update. Learn from this experience and lesson, and improve your SEO Ability to optimize the website.

Because some people are happy, I believe you are still immersed in Baidu's 6.22 and 6.28 updates. Some people are sad, some people are lucky, some people can't laugh or cry. This update is also the most talked about in more than a week, because this big update involves an unprecedented area. In the previous article, I mentioned that the chinazSEO wind vane shows that the proportion of K stations is about 2.29%, but now it has recovered to about 0.33%. Today's most popular SEO session should be the announcement made by Baidu webmaster club, because this is the most official response to Baidu's update.

Interpretation 1: Punish low-quality sites

The content of the announcement is a response to this big update: this update mainly updates the local anti cheating strategy and characteristics. Today, the administrator of Baidu webmaster club LEE Baidu webmaster platform released the announcement on the 7.2. These strategies gradually came into effect on the evening of June 21. The direction of punishment for cheating is mainly for low-quality websites, which mainly focuses on content cheating, such as no original content, or too much pseudo original content, few original content, or a large number of collected content or machine generated/modified content Website production All of them belong to low-quality sites and are in danger of being punished.

We all know that from the perspective of search engines. They also fully understand that the search engine adjustment algorithm is actually to better give search users a better user experience, and also hope that as Baidu LEE said: Queri queries for users will eventually present higher quality, more authoritative results. As an absolute white hat SEO supporter, it also supports the lack of better improved algorithms for search engines. If this big update of Baidu's anti cheating strategy can be implemented well, I believe it will definitely be the gospel of white hat SEO.

Interpretation 2: Baidu SEO black hat prevails

But on the other hand, Baidu LEE announcement also provides a data: this upgrade will affect 5% of search traffic. It can be seen that the punishment is so strong this time. Baidu is suspicious of 5% of websites, which means that quite a few webmasters still use the black hat SEO method to get traffic from search engines, rather than inventing more value for users, rather than really starting from the content value, providing better information to search engines and users.

To maintain such a relationship, Baidu mentioned in its SEO proposal that SEO and search engines are mutually beneficial. It is necessary to make better use of white hat SEO to start from the perspective of users, provide high-quality search results, and ensure the healthy development of the Internet ecosystem by combating black hat SEO that uses search engine algorithm vulnerabilities. White hat SEO encourages all users to start from, and suggests that everyone build original and high-quality content, and build links that can guide users to browse. Such SEO is reasonable and scientific

Interpretation 3: Is Baidu's update reliable

This update is the beginning of a series of projects PS This is just the beginning) Soon Baidu will have some other major updates on anti cheating strategies and data. Baidu explained that it was to punish low-quality sites. At the end of Baidu LEE, it said that Baidu would constantly update the entire sorting system for a period of time in the future. However, the implementation is not so reliable. Many websites operate in a regular manner, but this update is a disaster. So this update of Baidu is not accurate, and the improvement of algorithm is far from enough.

But in fact, there are many websites in the top ranking, which have been established for a short time. Baidu ranks the websites with high quality in the front. Others are optimized by means of cheating, such as Baidu Ranking Clicker. As long as it reaches the first two pages of Baidu, it can be brushed to the front by this tool. Maybe some software can also brush the first five pages, or even the first ten pages of the website, but Baidu has not found a good solution. At present, the method Baidu provides for reporting must have little effect.

This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/