Since its launch, WeChat applets have attracted wide attention and quickly spread across the Internet world. It can be said that applets are in line with the future trend. After all, its concept is lightweight and simple. In the future, it will definitely be an increasingly simple lightweight era. Simple things will be replaced by more simple things, which is the trend of the times. Grasping the applet now is the ticket to the future.
At this time, many people have this question: Since WeChat applet has so many similarities with APP, can WeChat applet achieve all APP functions? WeChat applet What are the differences and connections with APP?
It can be said that WeChat applet can basically realize APP functions.
We conduct in-depth analysis from the following aspects:
Although applets are the evolution of APP, there are still many differences. See the following analysis for details:
1、 User oriented
WeChat applet: for all WeChat users, there are more than 800 million monthly active users and 570 million daily accounts;
App: about 2 billion smart phone users;
2、 Function realization
WeChat applet: limited to the functions provided by WeChat platform;
App: complete functions can be realized;
3、 Download and install
WeChat applet: available through WeChat (scanning QR code, searching, sharing);
App: download and install from the app store (App Store, App Store, etc.);
4、 Memory usage
WeChat applet: no need to install, share memory with WeChat, and the memory occupied is negligible;
App: Installed in mobile phone memory, it always takes up memory space. Too many apps may lead to insufficient memory;
5、 Entrepreneurship opportunities
WeChat applet: in the blue ocean market, many good opportunities can be found in the new use scenarios;
App: The market is basically saturated, and almost all fields have been covered;
6、 Mobile phone adaptation
WeChat applet: one-time development, multi terminal adaptation;
App: It needs to adapt to various mainstream mobile phones, and the development cost is high;
7、 Development cycle
WeChat applet: the average development cycle is about 2 weeks;
App: The average development cycle of a perfect dual platform app is about 2 months;
8、 Product launch
WeChat applet: submitted to WeChat public platform for review and cloud push;
App: submitted to more than a dozen app stores for review, and the information required by each app store is different, which is very tedious;
9、 Difficulty in promotion
WeChat applet: directly obtained through QR code, WeChat search, friend sharing, etc
App: Users need to actively download more than 10 MB of installation packages, which is difficult to promote without Wi Fi;
10、 Message push
WeChat applet: it can only reply to template messages, and it is not allowed to actively send advertisements to users. Good product experience
App: frequently push useless advertisements, harassing users and causing unnecessary troubles;
Finally, the above differences are summarized:
WeChat applet:
(1) Suitable for fast scenario service
(2) Can quickly verify customer needs
(3) Suitable for start-ups
(4) Low trial and error costs, requiring less time and capital investment
(5) Can quickly occupy the blank field customer channel
App：
(1) Suitable for the proven and feasible business model
(2) Suitable for product development with high product complexity and low function limitation
(3) Suitable for mature commercial companies
(4) Enterprises with high requirements for self brand
It can be seen that although the applet can basically realize the basic functions of APP, it is not as comprehensive as APP in terms of functional integrity, even though the advantages of the applet are obvious:
1. There is no need to install it. It can be used immediately after use. Save traffic, save installation time, and do not occupy the desktop;
2. Although the experience is not completely comparable to the native APP, it is still better in comprehensive consideration;
3. For small program owners, the development cost is lower, and they can focus more money, manpower, and energy on how to operate the product and the content itself;
4. For users, compared with various APPs, WeChat applet UI and operation process will be more unified. This will also reduce the difficulty of users;
5. For applet owners, compared with native APP, it is easier and simpler to promote and save costs.
WeChat applet has further expanded the ability of two-dimensional code.
Users can open the application by scanning or searching. It realizes the dream of "being within reach" of the application.
WeChat applet is convenient and practical for personal use, without having to install so many apps, so as to liberate your mobile phone
For developers, there is a new development method for WeChat applet, but the demand of enterprises for APP will be relatively reduced, so how to choose it will have an impact on Android and IOS programmers.
For enterprises, WeChat applets can easily display their own content, and at the same time, WeChat applets can meet the needs of enterprises' basic service users
For WeChat third-party development platform, WeChat applet may cause impact, so many enterprises develop it themselves and no longer use WeChat third-party development platform.
For small programs, I think it is to add an entry, an entry to help enterprises retain. In today's companies, almost all salesmen contact customers by adding WeChat. At this time, small programs can help enterprises do closed-loop work, so that customers can fully reflect the follow-up services. After all, in China, small and medium-sized enterprises still dominate, and one of the common problems of these enterprises is that developing apps independently is expensive and impractical, and there is not enough money to promote them. Applets can fill in these shortcomings of enterprises. They are simple to develop, do not need to be promoted, and have simple functions, which meet the needs of many small and medium-sized enterprises. So I feel that small programs can still play a great role in small and medium-sized enterprises if they are properly used. Because of their low cost, they dare to try.
Applets can be used as long as they are associated without downloading. But the app needs a professional team to carry out research and development. The developed app can reach a certain popularity only when it is publicized in the market. In this way, the product can be sold directly through the app. There is an essential difference between the two. However, when selling products, whether we should sell products through WeChat applet or through app, different merchants choose different sales schemes when selling products.
Some businesses can use WeChat applet and app to sell their products at the same time when they have relatively strong economic strength. In this way, the sales performance that can be achieved will certainly be more ideal. However, after understanding the difference between WeChat applet and app, most businesses generally choose WeChat applet for product promotion when their economic strength is not particularly strong. For example, you can often do some activities. As long as users associate this applet to pay attention to products and participate in this activity, they can also get physical rewards without buying anything. Or you can get some coupons, which is more attractive.
In a word, WeChat applet has obvious advantages. It can basically realize all functions of APP, which is bound to have a certain impact on the development of APP. However, the comprehensiveness of APP functions is incomparable.
