Cost and effect of building enterprise e-commerce website

In terms of capital investment in website construction: 10% of enterprises invest more than 200000 yuan, 6% of enterprises invest 100000 to 200000 yuan, 26% of enterprises invest 10000 to 100000 yuan, and 78% of enterprises invest less than 10000 yuan; In the future website construction: 30% of enterprises plan to increase investment, 33% of enterprises maintain the level, and 37% of enterprises depend on the situation.

Nearly two-thirds of enterprises invest less than 10000 yuan in building websites, which determines that enterprise websites can only be developed at a lower level. 40% of the enterprises said that the reason for the above results was the low popularity of enterprises and the lack of visitors. The emergence of the Internet undoubtedly has epoch-making significance. It provides a stage for enterprises of different sizes to compete on an equal footing. Enterprises of all sizes have the same opportunity to release information to the world at a very low cost. Small and medium-sized enterprises have more opportunities to be recognized by customers and achieve commercial success than ever before. Therefore, small and medium-sized enterprises take the initiative to change their ideas, break the fear of difficulties, and establish their own websites as soon as possible.

From the perspective of future capital investment, more than 40% of enterprises hold a wait-and-see attitude towards the construction of the station. This is mainly because many enterprises have invested a lot of money in building stations, and have not achieved tangible results.

An automobile manufacturer highlighted the guiding ideology of "application", established e-commerce on the basis of its own application, practically "customized" for the actual needs of the enterprise, adopted the strategy of "overall planning, step-by-step implementation", invested more than 45 million yuan successively, and achieved remarkable results: online query of vehicle inventory Business activities such as placing orders online. Nearly 100% of the company's sales orders have been obtained online.

Although it is impossible for small and medium-sized enterprises to invest huge amounts of money in website construction like the above enterprises, the idea of "taking overall planning and step-by-step implementation strategy for the actual needs of enterprises" is still worth learning.

Enterprise websites are mostly established by professional IT companies. Nearly 40% of enterprises' websites are basically not updated, and most of them are maintained by professional companies. The main reason is that the professional company is not a local company, which is far from being able to solve the problem. However, the cost of training their own IT personnel is too high for SMEs.

"Network information system" has become the main tool for data transmission and statistics of enterprises. Although different enterprises have different recognitions to the establishment of e-commerce platforms for online office work, about 50% of enterprises use network information systems to transmit and share information resources in order to obtain the company's product data statistics, such as production reports, product inventory, purchase and sales, customer feedback and other information; However, the proportion of using more traditional paper media accounts for about 1/3. In contrast, more enterprises pay attention to the use of information technology for data statistics, so as to complete quickly and accurately. At the same time, the proportion of manual operations due to "habits" still accounts for 34.5%.

Information source Shangpin China: Cluster website construction