Data shows that 80% of users use smart phones as their main Internet access devices

People rely more and more on mobile devices

The report shows that mobile devices have become one of the important ways for people to obtain information, and 80% of users have taken smart phones as the main device for surfing the Internet. Among the surveyed users, 90% have used mobile devices to surf the Internet every day in the past week, and 66% have used mobile devices to surf the Internet more than 4 times every day.

Distribution of online time of mobile users

In terms of time, the average daily online time of mobile devices per capita is 183 minutes, and it is concentrated between 19:00 and 22:00 every night.

In terms of locations where mobile users often use Internet, 91% of them use mobile devices to access the Internet at home, followed by workplaces, transportation vehicles and public places. People's dependence on mobile devices has reached an unprecedented height. 71% of the respondents said that they must bring mobile devices before going out, and 46% of the users said that they would rather give up TV/desktop computers than mobile devices. 　　

Mobile devices are playing a more and more important role. Mobile devices have begun to help our lives more and more. The survey shows that 48% of users will use mobile Internet for shopping, more than 56% will use mobile devices for video and audio entertainment, and more than 70% will use mobile QQ, Feixin, WeChat and other tools for communication. In the mobile search business that we pay special attention to, 86% of users said that they often use mobile devices to search online. In terms of applications, the surveyed users have 31 applications installed on their mobile phones, 12 of which have been frequently used in the past 30 days, while the average number of paid applications installed is only 2. In terms of application utilization rate, social applications are the highest, 77.3%, followed by games, video and audio. Mobile devices will not completely occupy our time. 92% of users will do other things while using mobile devices. 　　

Mobile devices promote consumer behavior

The report shows that mobile devices have greatly changed the way consumers spend. 86% of respondents said they had searched local information on mobile devices, and 97% of them took the next step, including contacting merchants, spreading information and purchasing. In addition, 40% of respondents said they used mobile devices to understand product related information and compare prices, 41% believed that the information collected by mobile devices changed their idea of purchasing products and services in stores, while 36% of consumers said that the information collected by mobile devices changed their idea of purchasing products or services online.

Among the respondents, 76% said they had ever spent money on their mobile devices, and 74% of the users hoped to buy more products or services through mobile devices in the future. It can be seen that the mobile Internet market has great potential.

In addition, the mobile Internet also helps the accurate coverage of advertising. 66% of the users will often notice mobile Internet advertising when using mobile devices, while 53% of the surveyed users clearly indicate that their consumption behavior will be affected by mobile advertising. However, due to the limitations of mobile devices, consumers prefer intuitive and simple forms of advertising - 27% of users say they can accept advertisements in the form of pictures, 20% say they are more likely to accept advertisements in the form of text, and only 9% say they can accept advertisements in the form of video.

Information source Shangpin China: Cluster website construction