Website construction: website content planning must have characteristics
Source: Shangpin China |
Type: website encyclopedia |
Time: September 16th, 2013
The website content is a Website construction The core and soul of. No matter how beautiful the design is, no matter how powerful the function is, if there is no good content, it is just a facade. However, websites with poor design and backward functions, but popular through good content, are everywhere. Of course, it does not mean that design and function are not important. After all, people rely on clothes, but people need more connotation and unique quality. So does the website. Content of the website is the core and soul of a construction site. To design beautiful, functional and powerful, without good content, just look impressive but lack real worth. The design is poor, backward function, but through good content and a popular website, meet the eye everywhere. Of course is not to say that the design and function is not important, after all, clothes make the man, but people need more connotation and unique quality, the website also is such.
The website content is a Marketing website construction The soul, the core of everything. Therefore, it must be consistent with the website's own positioning, which determines the content direction. The content planning of the website determines the framework of the whole website, and the columns and content sections of the website are opened. Including product and service project planning needs to be carried out around the website content. Content of the website is a marketing type website construction of the soul, the core of everything. It is necessary and the website itself remains exactly, website orientation determines the direction of. And the website content planning and decision of the frame structure of the entire site, site columns and content plate opening. Including product and service project planning need around the web content.
Now, the Internet is highly competitive. If you want to surpass many competitors, it is difficult to succeed by imitation alone. Only if the content is well done, has its own characteristics, and is liked by users, can it stand out. The popularization of content can only be attributed to mediocrity, and the unique value can make a website extraordinary. Of course, the website is by no means to pursue uniqueness rather than to be different, but to innovate on the basis of truly understanding the needs of users. It is necessary to meet the diversity of user needs, otherwise all personality will become superfluous. And now, the Internet competition is intense, want more than many of its competitors, rely on imitation has been very difficult to succeed. Only the content well done, do it features, the content did let users like, can talent showing itself. Content of popular and can only be more attributed to mediocrity, unique value to make a website's extraordinary. Of course, the website is not to chase the unique and should not be out of the ordinary, but the innovation on the base of a true understanding of user needs, meet different user needs is necessary, otherwise all the personality have become superfluous.
Therefore, the principles for determining website content: Therefore, the principle of determining content:
1. Whether the content is consistent with the website positioning.
The content is consistent with the site location.
One of the easiest mistakes to make in website content planning is to try to catch everything but fail to catch anything. The biggest reason for this error is usually that the website location is not clear. But even if the website positioning is very clear, the website content planning will still have this error. Especially in the early stage of website development, one of the biggest reasons for the loss of competitiveness of many websites is that they are greedy but not proficient. Therefore, in the website content planning, it is necessary to constantly subtract, as long as the content that is not related to the core positioning of the website is resolutely subtracted, do not lose the watermelon for the sake of sesame. An error in the web site content planning is most likely to make is what want to catch, but what also didn't catch. But the biggest reason of this error is usually the site positioning is not clear lead. But even in website localization is very clear, the website content planning still encounter this error. Especially in the initial stage of development of the site, you and not essence of life not only, is one of the reasons why many web content to lose competitiveness maximum. So the website content planning, will need to continue to do subtraction, as long as the content location and site core not related to resolutely lose, don't lose to sesame watermelon.
Therefore, when determining the content subject, we must keep consistent with the website positioning, and we must understand that only when we have something to give, can we get something. When your website is mature and stable, and it is true that watermelons will not be lost, you can start to build a complete industrial chain around core services step by step. The dream of building an empire at the beginning will only lead you to lose yourself in a small alley. So, consistent with the site location at the time to determine the content of the subject must, must know how to have homes. Your website development is mature and stable, does watermelon will not be lost, could start around the core services to step by step to create a complete industrial chain. The dream begins to build an empire, will only let yourself lost in a small alley.
2. Whether the content meets user needs.
The content is to meet the needs of users.
User needs are also related to website positioning, which determines the type of user groups the website faces. Only when you know what kind of users the website is for can you provide targeted content for users. So website content needs to meet both website positioning and user needs. Strictly speaking, this does not conflict. If you find that your website positioning conflicts with user needs, the website content should still meet user needs first, and the corresponding website positioning should also be revived. The unmet needs of users are the most potential market, and the products provided by your website have a higher probability of success. User demand is also associated with the site location, site positioning determines what kind of site for user groups. Only to know the website for which a class of users, can be targeted to provide users with content. So the website content is the need to satisfy the site location and the demands of users, but strictly speaking, this does not conflict. And if you find the site location and user needs your conflict, the website content still need to meet user demand for the first, website localization corresponding need to wake up. While the unmet demand is the most potential market, your website to provide products to the chances of success are higher.
3. Whether the content is competitive.
The content is competitive.
The competitiveness here is mainly about the competition with the existing similar websites. If your website content is roughly similar to the existing content of other websites, and other websites have preconceived, you will be difficult to succeed. Of course, the real industry competition is far more than that. There was a special analysis of the five forces of the industry in the first phase. The five forces that affect the industry include: the power of suppliers, the power of buyers, industry barriers, new competitive threats and possible threats of alternative products or services. The competition is mainly between speech and existing congener website competition, if the content of your site with the already existing other web content similar, while other website already first impressions are strongest, you very difficult to succeed. Of course, the real competition is not so simple, analysis before the specially made a five industry forces, effect of five kinds of power industry include: the power of suppliers, buyers, trade barriers, to new competitive threats and possible alternative products or services threat.
Therefore, the differentiation of website content is a key to improve the competitiveness of website content, which is why many countries, enterprises and places need to provide special (not special, haha!) services when promoting. Of course, once again, there is a mistake here, that is, we don't want to have our own characteristics in order to have them. That is called doing. It is to launch special services on the basis of understanding and meeting the real needs of users. So the website content difference is a key promotion website contents of competition, which is why many countries, companies, places need to make characteristic in the propaganda when (not special, ha ha! Why) service. Of course, again, there is a misunderstanding, it is not to have the characteristics that have characteristics, that is called as. But the understanding to meet the basic user real demand, offer special service.
4. Consider the cost of content construction.
Consider the content of construction cost.
The ideal is full, the reality is bony, and the cost of content construction cannot be ignored. Content sources are not just SEO optimization Is also the biggest problem in website operation. The difficulty of content construction is mainly in two aspects: first, it is not easy to update, and second, it is not easy to ensure the quality. If the website is not updated for a long time, it is difficult for users to turn back, and it is not good for search engine optimization. But even if you can keep updating, if the quality of the article is too poor and the original is not much, it will not work. If your website is aimed at some professional fields, you need to be able to provide professional articles. So when selecting website content, we need to consider whether it is difficult to update in the future, whether the content quality can be guaranteed, whether the cost is too high, and whether users can be mobilized to create content. The ideal is full, the reality of the skinny, content of construction cost is a problem that can not be ignored. The content is not the only source of SEO optimization, is also the largest site operation problem. Content of construction difficulty mainly in two aspects: one is the update is not easy, two is to ensure that the quality is not easy. If the site long time not update, it is difficult to allow the user to look back, to search engine optimization is not good. But if you can keep updating, if the quality is bad, the original is not much, not even then. If your site is the location of the professional field, the more need to be able to provide professional article. So in the choice of web content, the need to consider the future is difficult, content quality can be guaranteed, cost is too high, can not mobilize the users to create content etc..
The rapid spread of content on the Internet has also led to the growing homogenization of website content. How to seek differences among the same, surprising and winning, has become the key to website content planning. Web pages are so miscellaneous that netizens come and go. How to make netizens forget the appearance of the web page just because they see you more in the web group, and think that there will be a chance to see you again. From then on, you can start to count money happily. Content propagation velocity in the Internet quickly, also led to website content homogenization is becoming more and more serious. How to seek common ground while reserving differences, surprising and winning, has become a key site planning. Webpage miscellaneous in succession, netizens back and forth, how to let users because only look at you in the webpage group, will not forget webpage appearance, and think occasionally next time goodbye, count the money then you can start to happiness.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
