The role of website construction in enterprises
Source: Shangpin China |
Type: website encyclopedia |
Time: September 17, 2013
1、 Establish company image and expand business publicity
Establish a corporate image, expand business promotion
Website construction It includes the company's general introduction, such as the company's size, company structure, company products, company culture, company philosophy, business purpose, business objectives, values, long-term planning, the company's honors, some new products being studied, future development trends The distinctive features and market positioning of the company's products or services can also be attached with some high-quality services of the company. The company information includes not only text information, but also some picture information, such as company building pictures, company staff pictures, especially company product pictures, which makes the company more realistic and convincing to show to customers. Try to make customers understand the company more comprehensively and meticulously. Website construction including the company general introduction, such as the company size, company structure, product, corporate culture, corporate philosophy, business objectives, business goals, values, vision, the company has received the honor, the company is now in the research of new products, the company the future trend of development, the company's product or service has the out of the ordinary characteristics and market positioning and so on also some additional company quality service etc.. Company information includes not only text data, but also contains some pictures, such as corporate image building, the employee of the company image, especially the product pictures and so on, making the company more realistic, more convincingly demonstrated in front of customers. As far as possible let customers for the company know more comprehensive, more detailed.
2、 Collect customer feedback and enhance customer service
Collect customer feedback, strengthen customer service
Through the company's website, a unified data sending and receiving system can be established to enhance security, stability, timeliness and ensure the interests of customers. It improves the service quality, and can provide information about the company and its products and services required by customers in a fast and convenient way. Use advanced communication and expansion means to increase the number of users of the company. It greatly improves the speed of business communication and expands the function of the channel. It has narrowed the distance between the company and customers and strengthened the relationship with customers. The company can serve our customers 24 hours a day, keep after-sales contact with our customers, listen to their opinions, answer their frequent questions, and receive various feedback information from customers in a timely manner, so as to find and solve problems as early as possible. Through the company's website, you can create a unified data sending and receiving system, enhance the security, stability, timeliness, ensure that the interests of customers. Improve the quality of service, and can provide information on the company and its products and services required by customers in a fast, convenient way. Expand the use of advanced communication means, the company increased the number of users. Greatly increased the speed of business communications, and expand the channel function. Between the company and the customer distance, enhance the relationship with customers. Company 24 hours a day with our customer service to customer service, to maintain relationships with our customers, to listen to the views of customers, answering customer questions frequently raised, and can receive the customer feedback information timely, discover a problem, solve the problem as soon as possible.
3、 Online market research and online marketing
Online market research, marketing network
Through the website, we can shorten the cycle of launching new products and opening new markets, meet customer needs to the greatest extent, and achieve the purpose of expanding the market and increasing profits. The company publishes its own product information and dealer information on the website, and each customer can apply to join the company's sales network according to the situation, or directly place sales orders to the company through the website order system; After receiving the order, the company confirms it, and then provides the customer with information. The contents of online marketing mainly include: Through the website realize shorten the cycle of aunt launched new products and open new markets for products sales activities, the maximum extent to meet the needs of customers, in order to open up the market, increase the profits. The company will own product information and dealer information published on the website, the customer can apply to join the company's sales network according to the situation, also sold under the order to the company directly through the website to order system; the company to receive the order after the confirmation, and then to provide information. Develop the network marketing is the main content of:
1. Product information: introduce the company's sales materials on the website, and classify them according to the product structure, so that customers can look up and buy. Product information: the company sells information publicity in the website, and carries on the classification according to the product structure, in order to facilitate customer access to buy.
2. Customer information: mainly used to collect and manage the relevant information of sales customers, so as to facilitate the recommendation and follow-up of customers and promote the company's sales activities. The customer information: mainly used to collect and manage the sales customer information, the convenience of customers and follow the recommendation, to promote the company's sales activities.
3. Sales Order: online submission and management of sales orders between companies and customers. The sales order: to achieve between the company and customer sales order online submission and management.
4. Dealer information: Publish the telephone number, address, fax number, business personnel name, responsible field or product project of the company's sales office and main dealers on the website to promote sales. Distributor information: will the company sales office and the main distributor's telephone, address, fax, business name, responsible for the project area or product published on the website, to promote sales.
4、 Establish information database and implement e-commerce
The establishment of information database, the implementation of electronic commerce
Establish a complete information database of the company, one internal and one external. Internally, maximize the use and sharing of information resources within the company, and save, search, view, reuse, etc. information; Externally, let customers know as much as possible about the nature of the company and business characteristics, and classify the information for customers to search and view. In addition, visitors can learn about the company's information through the website. If they are interested in subscribing, they can submit information orders online. Managers can view, retrieve, manage orders according to conditions, and feed back to the marketing department to get in touch with customers who make orders in time to achieve simple e-commerce. To establish complete information database, a pair, a foreign. Internally, within the company to achieve maximum utilization of information resources and sharing, the information preservation, search, view, and use; foreign, let customers as much as possible about the nature and business characteristics, the information classification, easy for customers to search and view. In addition, visitors through the website information about the company, if the intention of subscription, you can submit information online orders, according to the conditions managers can view, search, order management, and feedback to the marketing department, timely contact with the development of customer orders, simple e-commerce.
5、 Direct online sales
Direct sales network
Good enterprise Marketing website construction It is not only a good publicity for the image of the enterprise, but also can assist the sales of the enterprise, and even directly help the enterprise to realize the sales of products through the network. The enterprise marketing type website construction is not only good for the image of enterprise is a good publicity, and can assist the enterprise in sales, or even directly through the network to help enterprises realize product sales.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
