User experience design of excellent products runs through the whole design process, starting from the earliest design stage. So, complete Website Design It is impossible to find a way to supplement "user experience design" for all parts of the product later - you need to take it in mind at the beginning. Creating a user experience that users love and even can't stop, usually means that you need to give users what they want, and also give them something they expect but need, and balance the proportion of the two. The familiar skills and rules of user experience design can help you solve most of the problems of user experience design, but there are also some design skills that are easy to ignore and in the blind spot, which can help you do another part of user experience design.
Have you ever heard of the 80/20 rule? In short, 80% of the users usually only use 20% of the content and functions of your website, and the vast majority of the users are just scanning the website content, and will only select the ones that are really interested in browsing.
It also means that the remaining 20% is quite important. Most clicks will come from this area, which is also a near perfect content and interaction area.
You can use data analysis to determine which part of the website is the most concerned 20%. For the website just launched, the data collection process may take several weeks, and then it will be adjusted.
Of course, you can also guide users to the 20% area you want them to go to. Use visual guidance and call to action design to guide, use interesting and interesting design to create interesting areas, so that they are happy to click, so as to achieve the goal.
Designing a website is similar to building a house. First, it needs a solid foundation, and then it needs a framework that can carry all the content. After it is done, it needs to be well decorated. The same thinking pattern can be applied to website design.
More importantly, you don't need to create something that has never appeared in the framework before. In other words, the materials and components in the framework are the same as those we commonly see. Just like the navigation design pattern, the current design tends to be consistent, because such navigation is easy to use.
When the overall structure of the website is built, the same ideas can be applied to the construction of the content system. The main body content is the basis of the entire website content. With attractive titles, pictures, and other secondary elements, the entire content system can be built quickly.
Today's world can be said to be driven by data. More and more applications begin to require users to register, and users are required to provide more permissions and more information in order to provide users with a more personalized experience. But from the perspective of experience, try to avoid this.
From the user's point of view, you will understand. Find a cool website that interests you. If you want to learn more, you need content. If you want to register, the website requires you to provide the following 10 types of information: name, email, country, region, city, phone, Twitter permission, personal website, job title, and how to find the website.
So what will you do next? The vast majority of users will turn around and leave directly. This registration information is too laborious to fill in, and the experience is too poor.
So, if you click to register and only need to authorize from Facebook or Twitter with one click, will you click immediately? At least from the existing data, the vast majority of users will choose this way.
4. Delightful micro interaction
You may not notice that your interactions with various micro interactions always exist.
·Google Calendar pop-up box reminds you that the weekly meeting is about to start
·SMS reminder
·Alarm clock for nap
·New followers and forwarding alerts on Weibo
For example, we can keep talking for an hour. These reminders and actions with micro interaction will promote users to carry out the next operation and bring a pleasant experience. They cannot be designed to be very eye-catching, but they need to attract users' attention properly. The addition of these interesting micro interactions allows users to benefit from them. What you need to think about is, what are the things in your website or APP that users want to know, get and be reminded of immediately?
5. Even children can use it easily
If you want to design a product for children, what should it look like? You may pay more attention to the use of color, so that each block can be easily clicked, with obvious labels and jigsaw connection.
So, when we design websites or apps, we will say that the product should be easy enough to use, so how can it be considered "enough"? It is easy enough for children to use. In other words, even adults who do not often use websites and apps will not have obvious barriers to use them.
Oversized design elements and labels are key factors in design. These visual clues are the core to help users guide users and the most important part of the overall experience design. Bold color selection will encourage users to click and explore.
If it is easy enough to use, users will continue to try and explore. Users will naturally dislike navigation that is difficult to understand and operate. If the website contains too complex media and content, it is advisable to start from a simple home page, and a few simple navigation clicks will guide users to the corresponding location. Before going deep into more complex pages, clear and simple pagination is a good solution to bring good browsing experience.
6. Tap or click?
This is not a design problem, but a common code development problem. Although both Tap and Click can be triggered when clicking, there will be a delay of 200ms to 300ms when using the Click event on the mobile website, so it is better to replace it with the Tap event on the mobile terminal. When designing responsive web pages, it is common for an event to start from the beginning and end. However, too many mobile web pages will have obvious delay under such design, and even worse, they cannot be identified, which will directly damage the usability and function of the entire page.
In addition, when using the Tap event on the mobile terminal, the corresponding button should be relatively larger for interaction on the small screen.
7. Think like a user
We have always said: "Think like users". However, it is often difficult for us to go beyond the thinking mode of designers and developers, because our thinking mode is fundamentally different from that of users, and the subconscious response to each interaction and element is different.
So, it's better to talk with people outside the design circle, development circle and product circle to see how they really react to the website and APP. You may find that their reactions to products, interactions and interfaces are completely different from your expectations. Record the real feedback of users and feed it back to the project team, which can help you create a better user experience and create better products.
