Now it's time to talk about the construction of the website's outer chain. It says something about the website's home page and inner page SEO Optimization problems. Open each outer chain previously sent (The external links posted were all checked one by one with records, and a serious problem was found. The links were piled together. At that time, in order to save time and play tricks, they wrote the website address in the charge of colleagues and their own website in one external link. Although the results were good, every website included the external link, but how long such external links could exist It has proved that the website was deleted about a week after it was released, but there is still such data information in Baidu database. Maybe search engines are disgusted with such external links. As a benchmark for website assessment, the website lost trust and was judged as a junk website, which was blackmailed by Baidu! Of course, my analysis is not only for this reason, but also for the uneven process of the construction of the external chain. For example, the contrast between two posts today and six posts tomorrow will also make search engines suspicious of the website.
Take over the operation of a seedling website, some time ago. Use a day to edit and upload website content, adjust relevant parameters of the website, and reasonably set the keyword density of the website home page by comparing the keyword density of competitors' websites. To a certain extent, I think the website construction can be regarded as handover, and then the relevant operation work.
The first month: insist on updating 3 pieces of information every day
Therefore, the evaluation period of Baidu search engine for the new station is three months. The new website has just been set up. The main thing is to do a good job of content. As always, I wrote some original articles and uploaded them to the website. My efforts have paid off. After nearly two weeks, Baidu finally included the homepage of the website. The next task is to update the information, because the original articles are time-consuming at a certain level. From the perspective of work efficiency, it is appropriate to add some pseudo original articles at this time. After all, Baidu Spider does not absolutely block the pseudo original works, so it updates three pieces of information every day, two pieces of originality, and one piece of pseudo original. So it persists every day, After a while, I found that many articles were included in the site command, and the unexpected surprise was that some articles were included in the domain, indicating that my updated information was converted into effective links.
The second month: add two external chains every day
One or two external links are sent every day. SEOER external links are not unfamiliar but important indicators of websites! Because it's just the beginning. The choice of the outer chain platform is some large-scale classified information websites, such as 58 local cities, Ganji.com, etc! It was observed that the collection effect was good after about three weeks of construction of the external chain, Website construction There are nearly 100 effective external chains, which is very gratifying. The keyword ranking has also increased significantly, from more than 100 pages to the top 10 pages.
The third month: update 1-2 external links and 6 external links
It's time to do some key optimization, and the website is running to this time. On the one hand, make some appropriate adjustments to the keyword density of the home page of the website, and on the other hand, increase the number of links outside the website. According to their own wishes, the keyword density of the home page will be 2 percentage points higher than usual, and 6 external links will be sent every day. At first, I posted the external chain, forum, question and answer platform, etc. on some large business websites in the industry, but most of the classified information was so. After the crazy construction of the external chain, terrible things happened that morning. When I opened Baidu and searched for keywords, I found my website disappeared. I didn't think much about it, and thought it was a normal adjustment of Baidu, It was recovered in two or three days, but after waiting for nearly a week, the website still could not find the full name of the searched website.) When I thought about the site website, the home page was missing, which was understood by Baidu.
The fourth month: finding problems and solving problems
But it was a bit frustrating to learn from the experience. Still think of a way to solve the problem. I found many reasons about Baidu k station on the Internet, and compared them one by one. I didn't have the situation he said. I began to find the reasons from the website itself. I recalled that I had adjusted the home page density of website keywords for many times due to my eagerness for quick success and instant benefit. Is that not the reason? No matter what happens, first adjust the keyword density to the original normal level, and adjust some over optimized keywords on the home page, so that the frequency of keyword presentation is not so frequent, and check the key accumulation. The so-called keyword accumulation is that multiple keywords with strong correlation are piled together, and keywords are repeated! It seems that he has not committed such low-level mistakes. I also checked the relevance of the website title and content, and found some problems. When updating the information, in order to improve the efficiency, the review of the article content was not strict, and there was a discrepancy between the title and the content, I changed the title in a hurry (some changes can be made when the keywords are not effective). So many problems were found on the website, and I made changes one by one.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
