From time to time to improve the user's search experience, Baidu Snapshot ranked first in the bidding promotion. Baidu official explanation on Baidu snapshot ranking in front of bidding promotion: to ensure the diversity of search engines. To bring more and more effective potential customers to customers in bidding ranking, Baidu bidding ranking can be displayed in two ways in Baidu's results: 4 items per page and 10 items per page. Select different display methods according to whether the keyword belongs to "business vocabulary".
First, Baidu has strengthened the improvement of site user experience.
The authority of such sites has been appropriately reduced. Pop up ads on the site.
The site content with a large amount of JS code on the page or the home page of the site should be appropriately reduced.
The site that has participated in the affiliate program (advertising alliance) has reduced its power (note: if the page with rich original content is not included)
This mainly includes three parts: strengthen the two-way link site (friendship link) to lower the right.
A The problem of involving power reduction is serious.
B If there are too many two-way links beyond 10-20, the right will be reduced.
C Reduce the right if there are too many one-way links exported
The problem is not serious for industry portals and old sites. The above three points are all Baidu's efforts to prevent link trading sites from cheating. Please note that.
It refers to some famous websites in various industries, and 5 high credit websites in various industries are ranked and weighted. You will find a problem. The weight of older large sites has not decreased. In the maintenance state, it is relatively improved
This strategy has led to a large number of new station keywords ranking floating in 1-3 months. 6 limits the keyword ranking of new stations.
2、 Solution:
Properly dispose of malicious advertisements on the site (pop ups and advertisements within coverage)
Reduce site JS code and a large number of unrelated affiliate advertisements (site content related)
Make its text rich. Dispose of and enrich the original content of the site's inner pages.
Keep temporary stable friendship link cooperation objects. Please be careful to reduce the links on the home page.
For new stations, please do not purchase outside the chain.
However, according to my observation, there is no sequela, and Heilian will be reduced. Heilian has great influence on ranking. For example, K site. But the stability of Heilian's links (easy to drop) directly affects the floating of keyword ranking. Very dangerous.
Reduce import links to blogs and forums.
Establish 3-5 resource stations in the same industry for maintenance.
And they are all the same word, so they accidentally build too many external chains. They are all linked to the homepage. If Baidu has eleven members, the solution is only two words: wait... if it is five words, it is a long wait. If a deadline is added, it may be half a year!
It can be included within 2-3 days. 1 Baidu shortens the review time for new stations.
In order to make the search results more accurate, 1 the future date will be shown in the included results. Quoted the date in the article, but did not compare the current date.
Baidu has not included accurate results in recent days.
The website can have a snapshot of the home page of the day, and a snapshot of the home page of the day. The snapshot of the day, originally only available to Google, Baidu's improved algorithm is learning from Google's
The hierarchy is obviously improved. Baidu has adjusted the right to lower the SPAM content site that is repeated on the site after publishing an article on its website. Baidu has higher requirements for website originality. But the title and content of the article must not be found under Baidu search, and then go to Baidu search after publishing the same on various forums. As long as it is original, it can basically rank first. After the adjustment of the degree algorithm, the level of love for the new station has increased.
Now the content of Baidu's products is reflected on the first page. Baidu has focused on improving the weight of its product encyclopedia, pictures, post bar, know, dictionary, you ah and other related content pages. Especially Baidu Encyclopedia and Baidu Pictures.
The relevant Baidu encyclopedia content includes the implied information about my website, making use of the editability of Baidu encyclopedia. The website is embedded in the expanded reading. Enterprise win marketing suggestion: Be familiar with the habits of Baidu Encyclopedia, so as to improve the probability of successful editing.
However, compared with portal stations, it is the same position to take advantage of the large number of pictures on its own website, and the weight of Baidu pictures is lower than that of Baidu Encyclopedia. Add watermark and ALT attribute to each image in the station.
The forum signature has lost its effect on Baidu. Baidu has reduced the right to import links to forums and blog sites.
This is the performance of algorithm adjustment. A common phenomenon can be seen from tracking some keywords: most of the top two sites are still independent sites, and the weight of 5 portal sites is more important. From the third place to the second page, the portal page will be restored.
Baidu snapshot is updated on the same day, using Website production rich content. The advantage of this day's collection is that every day we can reconstruct several original articles on a certain key word, or two or three key words, to improve the reprint rate of various websites on our content.
You can post on the portal information page to make resources for yourself. The rankings in the same industry can be used artificially for the unstable websites.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
