Effective methods to prevent website bounce rate
Source: Shangpin China |
Type: website encyclopedia |
Time: May 11, 2012
Website production Shangpin China (ihucc.com), Go through it quickly (maybe only a few seconds, not to mention the time for advertising), then leave, and there is no news again, SEO website optimization Jump out rate is 100%. This phenomenon is particularly obvious for some blogs or collection stations that often quote or copy authoritative websites. In fact, users have their own opinions on whether a strange website is worth spending time on, while retaining users depends on how the webmaster grasps users' psychology and whether the entire website makes corresponding and effective adjustments. Next, the author will explain how to guide users to stay longer on the website and how to effectively reduce the bounce rate from 10 aspects:
1. Make good use of the navigation bar
Compared with other parts of the website, the navigation bar will attract most of the users' attention. So a clearly structured navigation bar is one of the essential elements to guide readers to other pages.
If you want to attract readers to browse more pages, do not play some games like hide and seek navigation bar or pursue some non mainstream special effects, which will only confuse readers. The author often doesn't know where to go in the QQ space of some friends, mainly because the navigation bar of the space owner is too difficult to find! A navigation bar like the one below will only make readers lose their interest and leave the website.
(Do you know how to find message board with such navigation bar)
Therefore, it is suggested that webmasters should spend more time to optimize the navigation bar of their website, so that its structure is clear and easy to identify, whether it is vertical navigation or horizontal navigation. If the navigation bar of jQuery or javascript is used, the webmaster should first ensure that the navigation is compatible with different browsers.
2. The website should have a reasonable and clear page layout and a website appearance that meets the public's aesthetic standards
Webmasters should know that only when your website has a good appearance that will not cause readers to dislike, will readers be interested in taking a closer look at the content of the website. The first impression of a website usually tells the user the general orientation of the website:
Portal stations such as Netease and Sina must have a large number of hyperlinks and intensive typesetting, while a clean and fresh page is likely to belong to a personal blog.
Therefore, if your website layout and appearance are free of many defects, you should design it carefully in combination with your website's positioning in order to create a suitable and comfortable reading environment for readers, so that readers will be happy to remember your website, It will come back in the future (so, timely and reasonable display of subscription, share and other buttons on the necessary positions of the website can create more conditions for readers to return!)
3. Write articles that readers are interested in instead of copying
A website that only collects content from other websites and has no original content is difficult to retain users. Just imagine that now we search all kinds of information on Baidu, and few people repeatedly check the overwhelming duplicate information. Even if users click to enter, they will find that the content is nothing new and walk away. However, this is obviously not what our webmaster expected. The webmaster should try to write something more valuable about a keyword, and provide readers with different information for reference to reflect the value of the article. Please remember: selecting all+copying and pasting a web page="plagiarism", while selecting filtering information from all places and then summarizing it is "research".
4. Add the list of relevant articles interested by readers
Since most readers enter a website to seek some information, providing a list of articles related to the article at the end of the article or on the side of the page can attract users to continue reading and reduce the bounce rate. WordPress and other mainstream CMS have plug-ins or modules for related articles, and webmasters should use them on one side of the page or at the end of the article.
5. Rationally optimize article keywords to avoid user repugnance
SEOer recommends that you create articles based on each keyword, so it is necessary to write an article, allocate keywords reasonably, and avoid piling up to affect the readability of the article in order to provide users with a good reading experience.
For example, what we want to optimize is the word "registered company". We can consider the references in different paragraphs of the text to "registered company in Jinan", Shanghai company registration, how to register a company in Jinan, etc. These phrases can further enhance the optimization of main keywords.
But we must ensure the coherence and readability of the article. High quality soft articles are promoted by the readers carelessly. If the optimization trace is too obvious, it will only lead to the loss of readers.
6. Reduce page turning in articles
The presence of page turning in the article gives readers a chance to be distracted. According to statistics, users will lose patience after turning 1-2 pages. So try to avoid excessive page turning.
Note: Page turning within an article refers to an article that is too long and needs to be displayed in several pages, not the article page turning under the column.
7. Ensure the relevance of keywords and articles
The high bounce rate is usually due to the fact that readers find that the content of the web page is not what they want, but more often it is the poor correlation between keywords and articles, or even the wrong unrelated keyword settings that cause readers to leave quickly. For example, the title of the article is "Ten Foreign Free Virtual Spaces", but the main keyword is set to foreign virtual host or virtual space, which will make some readers who are not interested in free space come in by mistake, resulting in a high jump out rate.
8. Ensure that the website loading time is within an acceptable range
Most readers will not wait more than 10 seconds for a strange website to load, so if your website often loads slowly, you should change the server or optimize the page in time.
9. Try to use PPC (Baidu Auction Ranking, Google Adwords, etc.) to match high-quality target customers
PPC is a means to pay for search engines to get rankings, but it is also a way to quickly obtain effective high-quality traffic. Users attracted by PPC are usually matched by search engines, so users who click paid links may be particularly interested in the content on the website and stay for a long time, which can effectively reduce the bounce rate.
Of course, if PPC is not used well, then bidding ranking and other measures are likely to become money burning activities. Therefore, the key to PPC is to have experienced webmasters to operate, set target keywords, and let more target customers see their websites.
10. Minimize page elements that distract users
For example, webmasters should consider not having to use pop ups, because pop ups will interrupt reading and lead readers to other websites. Similarly, do not use the mouse to follow, float ads and other forms of code, which will only disgust readers. This article was published by Beijing website production company Shangpin China //ihucc.com/
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