How to get good rankings and retain customers through website optimization
Source: Shangpin China |
Type: website encyclopedia |
Date: August 4, 2012
How can websites get good rankings and retain customers? How to get good rankings website, and retain customers?
1、 Domain name and website age factor analysis
The older the wine, the more fragrant it is. The older the website, the more popular it is with search engines. Because an old website that has existed for a long time will have more credibility than a new website that may disappear soon. The age of a website is calculated from the time when the domain name of the website is indexed by a search engine. I have to mention the value of the old domain name. If an old domain name has not been punished by the search engine, and has established a large number of high-quality backlinks, the PR value is high, and you can use it to build a website, then your website will be very large SEO Advantages. The older wine the more fragrant, the old site by the search engine welcome. Because of the existence of an old longer website, than a newly established may now will disappear website, will have more credibility. Site web site from age domain was search engine index to start the count. Here have to say about the value of old domain name, if there is an old domain name has not been punished search engine, and set up a large number of high quality reverse links, the PR value is higher, you can be taken, site of words, so, your site will have very large SEO advantage.
2、 DMOZ and Wikipedia encyclopedia factor analysis
Dmoz (The Open Directory Project/ODP) is a manually edited and managed website of website classification directory, providing data for hundreds of classification directories and many search engines around the world. If your website can log in to DMOZ. org, it means you will get hundreds of links to classified directories. At the same time, under the same other conditions, Google's first page is more likely to be reserved for websites that have already joined Dmoz. Of course, there is a requirement to join DMOZ. The most basic condition is that the website should have rich professional content, which can bring unique value to users. Dmoz (The Open Directory Project/ODP) is an artificial editing management web site classification Directory sites, for global hundreds of classification Directory and many search engines provide data. If your web site to login to DMOZ. Org it, means that you will get hundreds of category links. Meanwhile, in the other terms of the same case, Google's first page more inclined to leave have been added to the site Dmoz. Of course to join DMOZ is of the request, the most fundamental condition is web site should have rich professional content, can bring unique value for the user.
If you often "Baidu", you will find that Baidu encyclopedia pages are often ranked on the first page. Wikipedia encyclopedia is equivalent to Google's encyclopedia. If you try to use Google search in English, you will find that Wikipedia pages are often ranked at the top of the first page. Senior SEO Stone's article entitled "Crazy Wikipedia, Crazy Google" This phenomenon can be well explained by. If you often "baidu", must find baidu Wikipedia page often row on the first page, Wikipedia is equivalent to Google's encyclopedia Wikipedia, if you try to use English of Google search, must find Wikipedia Wikipedia page often row on the first page of a few before, SEO stone that article entitled predecessors "crazy Wikipedia, crazy Google" article that very this phenomenon.
3、 Website content factor analysis
The website should have continuously original content to provide users with unique, high-quality and valuable content. This is the root of the top ranking. Website should have continued original content, to provide users with unique, the high quality, the content of the value. This is essential to the top.
What is the impact of content in SEO? Let's see what the search engine says first? Content: what effect in the SEO? Let's look at search engine say how?
Baidu mentioned in its suggestion to the webmaster: "Baidu prefers unique original content. Therefore, if your site content is only collected and copied from everywhere, it is likely not included by Baidu." Baidu in to head of the advice that "baidu more like unique original content. So, if your site is only a copy from everywhere, very collection may not be baidu included."
Google mentioned in the Webmaster Support Center that "providing high-quality content on the web page, especially the home page, is the most important work you need to do." "One of the most important steps to improve the ranking of websites in Google search results is to ensure that the website is rich in content, contains relevant keywords, and the keywords are used correctly, which can indicate the theme of the website content." Google in the web site administrator support center mentioned "on a web site, with high quality content, especially home page. This is you have to do the most important work." "Improve Google search results in the website ranking of the most important steps to make your website content is one of rich, in which contains related key words, and the key word used correctly, can indicate the theme of the web site."
In Yahoo's article, "What determines the position of the website?", the phrase "High quality and rich website content, Yahoo's search engine likes to capture original, professional, special and meaningful webpage content." is taken as the first method. Yahoo in the "web site are positioned by what decide?" A text of "high quality and rich content, yahoo search engines like grab original, professional, special, meaningful web content." This sentence as a method.
The three major search engines mentioned that they prefer websites with original, high-quality, rich, unique and professional content, which is exactly what the SEO industry almost agrees - website optimization, content is king. The author found that many personal original blogs have good ranking performance in search engines, especially Google, and there are many personal blogs with a PR value of more than 5. This shows that original, unique, valuable and planned website content is the root of search engine optimization. Three major search engines to one noted that they prefer the original, the high quality, the rich and unique, professional content sites, this is exactly the SEO industry should be almost all agree on them-site optimization, content is king. The author found that many personal original blog search engine especially on Google in all have very good ranking performance, the PR value more than 5 personal blog is not in the minority. This explains original, unique, and value, a planning site's content is the fundamentality of search engine optimization.
When many webmasters are collecting crazily and creating garbage sites are always wary of being K, can you change your mind and find another way to ask yourself: "Can I create sites with unique, rich and high-quality content for users?" When many adsense have both in the mad acquisition, make rubbish site always beware web site was K, whether you can convert thoughts, path, ask yourself: "if I can for users to create have unique, wealth, and high quality content site?"
It is a strategy of content optimization in SEO to publish some relevant articles around popular keywords. If your website has a higher weight, your website will be able to rank first in the search of popular keywords. Some portal websites that are good at SEO use this strategy to build a topic containing many popular keywords by using the high weight accumulated by their websites, so as to attract traffic from search engines. Around the popular keywords published some related articles in the optimization of the content is SEO strategy, if your web site higher weights, if your web page can in popular keywords when retrieving up at the front. Some good at make SEO portal is to use this strategy use their web site set up the accumulation of high weight includes many popular keywords topics, from his season-high search engine traffic.
4、 Web site chain factor analysis
The link construction of SEO includes internal link construction and reverse link construction. Everyone knows the importance of reverse link construction. As for the role of internal chain construction, it is estimated that many webmasters and SEOer friends have not paid enough attention to it. In brief, the internal chain construction has the following functions: SEO link building including the construction and reverse link chain construction two aspects, the importance of the construction of reverse link, no secret. And for the role of the chain in construction, estimates that many webmaster and SEOer friends did not cause enough attention. In simple terms, the chain construction has the following function:
1. The reasonable construction of the inner chain helps to concentrate the theme of the website, so that the core keywords of the theme have more ranking advantages in search engines. The reasonable construction in chain contribute to the concentration the theme of the web site, which makes the theme of core keywords in the search engine ranking has more advantages.
2. The reasonable construction of the inner chain will help search engine spiders find more web links, thus increasing the number of web pages included, and also conducive to the transmission of PR values. The reasonable construction in chain to the search engine spiders found more web links, thus increasing the number of web page was collected, and it is helpful to the PR value transfer.
3. The reasonable construction of the inner chain is convenient for users to obtain relevant information, increase the number of clicks on the web page, and thus increase the number of PV of the website. Inside the reasonable construction convenient chain user access to relevant information, increases web page clicks, so as to improve the number of website PV.
What are the forms of internal chain construction? Here are some forms of inner chain. In what form to have chain construction? Below to introduce some of the chain in several forms.
1. Website navigation: Try not to use FLASH and pictures, because most search engines can't capture the words in flash and pictures. Web site navigation: try not to use FLASH and pictures, because most search engines can't grab FLASH and text contained in images.
2. Website map: It is suggested that a website should have two website maps, one in html format for users to see, and the other in xml format for the search engine. The site map: suggest a website should have two pieces of the site map, a HTML users see, another one XML format submitted to the search engines.
3. Context link: increase the chance of articles being clicked, and increase the number of PVs. Context links: increase the article on the opportunities, improve PV number.
4. Bread crumb link: It is in the form of "Home page>Column page>Terminal content page". Bread crumbs links: is such as "home page > > terminal column page content page" form.
5. Article ranking link: increase the chance of articles being clicked, increase the number of PV, and pass PR value. The article ranking links: increase the article on the opportunities, improve PV number, transfer the PR value.
6. Related article links: increase the chances of articles being clicked, increase the number of PV, and pass PR values. Relevant article link: increase the article on the opportunities, improve PV number, transfer the PR value.
7. Body link: refers to anchor text inserted in the body. There should not be too many text links. It is better to arrange 2 to 8 text links according to the content. Text links: it is to point to in the anchor text into text. Text links can't decorate too much, according to how much of the contents of the layout 2, 8 advisable.
8. Tag tag: It is a form of organization and classification. You can add one or more TAGs for each log, image, video and other files. By adding TAGs, you can enhance the relevance of topics and the probability of being searched. Tag Tag: it is a form of organization classification, you can for each entry, pictures, video and other documents add one or more Tag, by adding Tag can enhance the theme of the correlation and the probability of being searched.
5、 Backlink and PR value factor analysis:
Reverse links and the PR value factor analysis:
As we all know, the quality and quantity of backlinks is the most important factor in determining the size of PR value, which is an indicator of the importance of websites. There are two basic factors that determine the performance of your website in search engine ranking: one is the importance of your website, and the other is the relevance of your website and keywords. When several websites have the same relevance, the website with the greatest importance will rank first. Moonlight blog has many backlinks, most of which are of good quality. The PR value is 6, and the website weight is very high. Therefore, in many keyword searches, although there are millions or even tens of millions of competing pages, it can have a good ranking. You know, reverse link the quality and quantity of the PR value is to determine the size of a most important factors, and the PR value is measure site and the importance of the index. Decided to your web site in the search engine ranking the performance are two of the basic factors: the importance of your web site, 2 it is your web site and the correlation of key words. When several web site under the same correlation, importance of the website will biggest up at the front. The moonlight reverse link the number has blog a lot, reverse link quality most are good, the PR value of 6, the website weight is very high, so in many key words on the retrieval, although the competition page millions of even thousands of millions, but it can have a good ranking.
If website content is the foundation of SEO and keyword strategy is the core of SEO, then reverse link import is the key to SEO. When everyone is doing SEO, finally, the competition is whose backlinks are high in quality and quantity, because the quality and quantity of backlinks are the most important factors that determine the importance of your website. When your website is almost optimized, it's time to import high-quality backlinks. If, say, is the basis of web content SEO, keywords strategy is the core of SEO, then reverse link is the key to import SEO....... When everyone was for SEO, finally, the competition is the reverse links high quality who and quantity, because the quality of the reverse link number and your web site is to decide the size of importance most main factor. When your web site in the station optimization do about of time, the import high quality to reverse the links.
6、 User Experience (UE) Factor Analysis
User experience (UE) factor analysis
Well done SEO can bring traffic to your website, UEO (User Experience Optimization) Well done can help you retain users. SEO do well for your website can bring flow, UEO (User Experience Optimization) well done, can let you keep users.
These retained user resources are very valuable. They have high loyalty and stickiness to the website. They will become word of mouth communicators of your website and bring a continuous stream of users to your website. The success of Hao123 is largely due to word of mouth. These keep users resources very precious, and they have high loyalty to web sites and viscosity, they will become your website's reputation communicators, for your site with continuous users. Hao123 success in much the public benefit from spread.
Here, to clarify a concept, many people will think that website optimization is SEO, and SEO is website optimization. In fact, website optimization ≠ SEO, and website optimization at least includes search engine optimization (SEO) and UEO (user experience optimization). According to Feng Yingjian, a senior in online marketing, website optimization also includes website operation and maintenance optimization. Here, to clarify a concept, many people will think website optimization is the SEO, SEO is site optimization, in fact, site optimization indicates SEO, site optimization include at least search engine optimization (SEO) and UEO (user experience optimization) two aspects. According to the network marketing predecessors FengYingJian point of view, site optimization also include website operation maintenance optimization.
What does UEO include? UEO should include the speed of the website, the quality of website content, the ease of use of website functions Website Design , website credibility, website security and other aspects of optimization. In order to retain your users and turn your users into customers, should you UEO your website when you SEO it? So, what UEO including content? UEO should include the speed of the site, the quality of content, web site function of competence, web page design, the credibility of the web site of the website, security of optimization. In order to keep your users, in order to put your users into the customer, in you on your site for SEO, whether it should be on your site for UEO?
7、 Profit model analysis
Profit mode: Google Alliance Advertising+Baidu Theme Promotion+Gateway Alliance Advertising Earnings way: Google alliance AD + baidu promotion + portal the theme advertising alliance
As long as there is abundant traffic as the basis, advertising revenue is very considerable. As long as there is rich flow as basic, advertising revenue is very considerable.
1. When the weight of your website is large enough (reflected in the PR value), your website can have a good ranking in many keyword searches. When your site weight is big enough (reflected in the PR value), in many key words search, your site will be able to have a good ranking.
2. No matter in any field, there are two levels of Tao and Shu. The Tao is the foundation of the art, and the art is the use of the Tao. The way of SEO lies in the original, rich, unique, valuable and constantly updated website content. SEO techniques include keyword strategy, link strategy, title and meta optimization, and even SEO cheating technology or black hat technology. Most people attach importance to art rather than Taoism, because art works quickly while Taoism works slowly. A really high level of SEO needs to combine the way of SEO and the skill of SEO well, so that your website can live well for a long time and your life can live well. No matter in any field, are youdao decompression two levels. For the word was used and the use of the word, the word to controlling technique, feel to art. The way of SEO is original, rich, unique, and value, constantly updating the site's content, SEO art of keywords strategy, have links, title and Meta optimization strategy, and so on, and even SEO cheating technology or yue black hat technology. The average people heavy art and softly, because art quick effect, and the effect is slow. Really high levels of SEO need to put the word of SEO and SEO art of combined well up, so your site to long-term living well, you can have a good day of moist.
3. SEO can bring traffic to the website, and UEO can retain visitors. Real website optimization should at least include SEO and UEO. Therefore, a qualified and responsible SEOer should adhere to the concept of website optimization that SEO and UEO grow together. SEO can bring web site traffic, UEO can keep visitors. The real website optimization would include at least SEO and UEO two aspects. Therefore, a qualified responsible SEOer to do insist on SEO and UEO XiangShengXiangChang website optimization idea.
4. If your website is qualified, please submit your website to DMOZ. If your web site worthy, please put your website submitted to DMOZ.
5. When everyone's internal SEO is similar, the competition is whose backlinks are high in quality and quantity. When everybody's website internal SEO are almost, who is the reverse link lists high quality and quantity.
6. The construction of reverse links is very important, and the construction of internal links cannot be ignored. Reverse link building is very important, internal links construction also cannot ignore.
7. Content construction is the foundation of SEO, keyword strategy is the core of SEO, link construction is the key of SEO, and UEO is the deepening of SEO. Content is the foundation of the construction of SEO, keywords strategy is the core of SEO, construction is the key link SEO, UEO is the deepening of SEO.
8. The websites that SEO does well are all the same. The websites that SEO does poorly are different from each other. SEO is done good web site is all the same, the bad website SEO each have each different.
9. Finally, quote a sentence: "If there is no search engine and your website is still full of visitors, then your website belongs to the 'evergreen tree'. It is the true meaning of becoming an evergreen tree website to target users rather than search engines." Finally, quoted a words: "if no search engine, your site visitors, so you still full of website belong to 'the evergreen tree'....... The customer web site, and don't do for search engines do website, this is the true meaning of evergreen tree become web site." This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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