Search engine marketing
Source: Shangpin China |
Type: website encyclopedia |
Date: August 4, 2012
Search engine optimization considerations: Search engine optimization note:
1: At present, the algorithm of search engines is very mature. It is no longer a simple inference between right and wrong. It will automatically analyze the paragraph format between sentences and judge the organizational ability of sentences. So webmasters should not be smart enough to try to guide the search engine, so you will get nothing. Current search engine algorithm is very mature, he is not a simple is and is not that between, he will automatically analysis between the statement paragraph format, and statements organization ability judgment, so don't do the webmaster since smart, to try to lead the search engine, then you will be the loss outweights the gain.
2: Website construction and optimization should always adhere to the W3C principles. Whether the website design and procedures are standardized is very important for search engine optimization. Website construction and always stick to abide by the W3C optimization principle, web design and whether the program specification for search engine optimization is very important.
3: Website content management, updating website content needs to increase the content related to the website. If the content is too rich, the theme of the website will be diluted, because the core idea of search engines is based on the promotion of words. At present, search engines can not judge the information in pictures and flash. The most critical point in search engine optimization is also a headache for webmasters. Webmasters who do search engine optimization know that the best way to cater to search engines is "original content". The higher the quality of original content, the better it can be included in a short time and get a good ranking. An experiment has been done before, Focusing on how to improve the website traffic, the article was sent one minute ago, and then it can be seen in Sousu, so webmasters believe in the power of originality. Content management, update the content need to increase and the website content related, if the content is too rich so your site's theme will be diluted, because of the search engine is based on the core idea of the text of the promotion, at present the search engines are nowhere can judge pictures and flash it enough information. Search engine optimization of the most important point is often let the webmaster have a headache that one of the things, in the station of the original articles updated information, do a search engine optimization of the station is clear, to cater to the search engine's most good method is "original content", original content the higher the quality the more short time was collected and get good rankings, had done before an experiment, write an essay on, how to improve the site traffic, the article has just been let out a minute, then can cause in search of view to, so they believe that the power of the original webmaster.
4: In the optimization process, do not do anything that makes the search engine dislike, such as adding hidden text, or using hidden css style, setting font color to be consistent with the background color and other means. Do not optimize for optimization, and always put the user experience first. Optimization process and do some avoid by all means does not get the search engines to resent the things, such as adding the hidden text, or an implicit hid the CSS styles, set up the font color and background color is consistent, and other means to don't in order to optimize and optimization, the time to put the user experience in the first place.
5: Don't copy a lot of other people's content. The search engine has a strong judgment on original and copied content, so we try to avoid copying other people's content directly. If we don't have too much time to write original content, then a slight modification on the basis of copying is also a pseudo original content. Never copy other people's content directly. Not a lot of copying others content, search engine to original and copy content of good judgement, so we try to avoid a direct copy others' content, if do not have much time to write original content, then in the basis of add a copy changes also be a false original content, avoid by all means does not directly copying others content.
6: If you are clear about your own method, don't optimize the website at will. Unless you are clear about your purpose, know what you do each step affects the optimization process, and communicate with many webmasters, it is found that many webmasters don't know whether what they do can help the optimization of Sosuyingqing, but blindly see others do it, and also follow others, I don't know if my website is suitable. If your own method is very clear, otherwise don't go to web site at optimized, unless you the purpose is very clear, know oneself each step of the way to optimize the influence do procedures, and the webmasters communication, in that many webmaster don't know oneself is able to do search engines ever optimization help, but the blind see others do, also to follow others, cooked don't know myself from web site is appropriate.
7: Search engine optimization is not a closed door practice. To do a good job in this field, we need to communicate with each other. Maybe there will be sparks between us in the exchange. I can draw the essence from your experience. You can learn something from my experience. Search engine optimization is not a secret, nor is it as mysterious as everyone says. Talk more and think more, Everyone can become a master of search engine. Search engine optimization is not closed doors, want to make the subject, need we all mutual communication, communication between the maybe I will rub off sparks, can I be in your experience of the essence, can you in my experience to know certain things, search engine optimization is not secret, also did not like what people are so mysterious, exchanges, think much, everyone can be a search engine player.
How to quantify the search engine Search engine on how to quantify
(China E-Commerce Research Center) Since I have been promoting website construction recently, I often check Baidu rankings. I believe that other webmasters will also analyze the situation of the top competitors, just like me. Then, if a website is in the external chain, updated content, original, time of website establishment, time of domain name registration And other aspects are not as good as you, but others are dominating this position, so why? Who can be reconciled. I tell you today that website rankings can never fall from the sky. There is a reason for website rankings, which is actually "UEO". UEO ", as its name implies, is the optimization of user experience. To be frank, it is the overall planning of the website from the perspective of users in terms of column structure, information layout, function, design and color. (China electronic commerce research center)-because they've been doing recently of the construction of the website promotion, so often go check baidu ranking, believe that other webmasters would be like me, will be on row in front of the competition rivals to carry on the analysis, then, if a website chain, contents update, outside the original site, time, domain name registration time, and other aspects of all not equal to you, but the somebody else is the first position on this, and that is why? Who can alive. Then I tell you today, website rankings never fell from heaven, website ranking is definitely a reason, and the reason is actually "UEO". UEO "just as its name implies is to optimize the user experience, a little from the website is straightforward column structure, information layout, function, design, colour every aspect from the user's perspective, for overall planning.
Although there are not many articles about UEO on the network at present, webmasters should be familiar with it. It is similar to what we usually learn SEO Is it the same? Bold keywords, pay attention to the semantics of H tags and other tags, do original content, guide visitors to visit, not all are user experience, not all are UEO? It's just one thing. The name is different. Then why is it so obvious and important for ranking? How does the search engine quantify UEO: there is a formula circulating on the Internet that UEO (user experience optimization)=PV/OR (site bounce rate); The quantification and evaluation of UEO by search engines are as follows:“ Website production ”This word has searched many pages to find your website address, or the relevant website address with your link, and finally entered your website to browse the content, and browsed many articles of content, but still stayed for a long time, then Baidu Google will think that your UEO is very good, and the website experience is very high. Look at how other webmasters are doing UEO: because UEO needs to analyze a lot of data, it is not very good to do instance observation. As mentioned at the beginning, a website does not look good. Why can others rank first? We know why? How did they do it? Although at present on the network to UEO not too much, but the webmaster, is no stranger to its should, we usually learn with it as SEO is? Key words in bold, pay attention to label and other labels H semantic, do original content, and guide your visitors visit, is not the user experience, is not the UEO? One thing only, is not the same as the name just. But why it to rank so obvious and important? Search engine is how quantitative UEO: online there such a formula UEO (user experience optimization) = PV/OR (site jump out rate); Search engine to UEO quantization and evaluation is like this, the user through zhuhai website construction "this word for a very much the page of your website address, or with your link related website address, and finally into your website browse content, and browse the content more than paper, also stayed for a long time, then baidu Google will think you UEO is very good, the website experience is very high. Look at other webmasters are how to do UEO : because UEO to a lot of data analysis, he's not a very good to do example observation, as opening said, a web site look up not how, why somebody else can row in front and we know why? That what they actually do?
1. No matter how smart the search engine optimization software Baidu is, it is also a set of programs. It must have algorithms and rules, so as long as you meet the rules, you will get good results. On the contrary, if you overdo it, it will definitely be more than the gain and loss. It will be punished. It is difficult to master the degree of a good search engine, so many webmasters dare not take risks personally, and I dare not. The general process of current mainstream optimization software is as follows: a, registered membership b, download software c, set your website address and keywords d, set your current industry, and underestimate the current amount of browsing and peak visits of your website. Baidu will notice that a large amount of traffic accumulates in a short time. It is easy for K E to hang up. Taking advantage of the distribution of members, the system automatically searches other people's keywords, and then visits the website, bringing reasonable views from different regions and times. This is the safest. The "search engine optimization software" is very efficient and can achieve its goal in a short time. Moreover, the corresponding protective measures are also scientific and rigorous. As long as they are not too strict, they will not be killed. Of course, there are also some credit strategies, which are just management means or profit means, without comment Search engine optimization software baidu and smart, he is also set of procedures, affirmation is to have algorithm and rules, as long as you meet the rules is certain to have good effect, instead you do far, affirmation is not worth the cost, be punished, good search engine this degree is not good master, so many webmaster can't misadventure in body, I don't dare. Now the mainstream optimization software general flow as follows: a, b, registered members download software c, set your website address and keywords d, set you now own industry, their site has clear quantity and visit peak underestimate short time build up large flow, baidu would be aware. Very easy to K E, hang, use of the advantages of the distribution, the system automatically to search other people's key words, and then visit the site, never with areas and time to bring in the reasonable hits. This is the most safe. "Search engine optimization software" efficiency is very high, can in the short term to achieve purpose, and the corresponding protective measures than a scientific, rigorous, as long as not too, is actually not be K, and, of course, what strategy of such integration, this is just the reason means or means of profit, not do the review
2. I won't say much about the real practical experts. It is that they improve the performance of the website in all aspects, and the effect will be relatively slow. Real player this steady I won't say it, is in her own ascension website all aspects of the performance, the effect will be quite slow.
Baidu Search Engine Optimization Guide On August 14, Baidu launched the "Internet Entrepreneur Club" and released the first Search Engine Optimization Guide. Just looked closely at the Baidu Search Engine Optimization Guide v1.0 released by Baidu today. Although it is just 20 pages of content, it conveys a lot of information. "Baidu search engine optimization guide" on August 14,, baidu company have launched "Internet entrepreneurs club", and issue the "search engine optimization guide". Just carefully read the baidu released under released today "baidu search engine optimization of guide v1.0", although only simple 20 pages content, but a lot of information transfer.
1. Do you want to read this guide? My personal answer is: yes. In fact, before reading this, I heard that Baidu is going to release this guide for search engine optimization recently. Like everyone, I have doubts. Since Baidu wants to collect money from webmasters, how can it teach everyone to do optimization? In this way, it is natural to think that the so-called official content released will certainly not be true. Since many friends recommended me to read it, I downloaded a copy of it. After reading it, I found that it was not what I initially thought. The person in charge of Baidu said that the launch of the Guide was intended to help Internet entrepreneurs get on track at the early stage, increase the number of their websites included in search engines in a more reasonable way, and then increase traffic. At the same time, he reminded webmasters not to cheat in the form of "black hat SEO". This guide also reminds webmasters to learn "white hat seo", instead of thinking about cheating in various ways. Don't read the webmaster friends to guide? My personal answer is: to. Actually watching this before I heard that the baidu to released the specific to search engine optimization and do guide, I like everyone, all scepticism, now that baidu have to charge the webmaster of money, how can you do go to church to optimization? Such a thought, natural meeting feel released so-called official content won't real. In view of many friends of friends recommended me to see, also downloaded a, after looking to find, but it's not as first thought. Baidu company responsible for the people said, roll out "guide" aims to help the Internet entrepreneurs in early is on track, with more reasonable way to add the body in the search engine included in the website quantity and to increase the flow. At the same time he reminded the webmaster, do not do the form of cheating to do "black hat SEO". This guide is also remind webmaster to learn the "white hat seo," and not thinking about in various ways to cheat.
2. The Guide to the Relationship between Search Engine and SEO Practitioners points out that since 1997, SEO and Sousu have been in an antagonistic relationship. In fact, in the long run, the interests of search engine and SEO Practitioners are highly consistent, which is the first time Baidu has highlighted this issue in public. In the previous year, Baidu's order was changeable, which made many SEO practitioners sad. On the one hand, they hated the constant changes of Baidu's rules, and on the other hand, they kept learning new rules of Baidu. The most discussed issue in the webmaster community was, "I found that recently Baidu has a law of..." The 11 phenomena of many high-quality sites, Many sites that have done Baidu promotion but have not done Baidu promotion have suffered a severe decline in ranking, which makes SEO practitioners draw an almost well-known conclusion: Baidu has too much human intervention! It may also be based on such a background that as a large search engine company, it has to release the Guide at this time. Baidu proposed that to improve the quality of search engines, SEO should optimize resources, improve search results, and guide and educate the market at the same time. At the same time, seo is also a preacher of search engine value. seo makes many people understand the value of search engines, and then makes the commercial use of search engines more obvious, which will also help to expand the commercial value of search engines. So Baidu will "re-examine the relationship between search engine and seo" and issue the Guide. Search engine and seo practitioner relationship "guide" points out that, since 1997, seo search engines and the relationship in opposition, but in the long run, search index and the interests of the practitioners single-handedly seo is highly consistent, this is also the first time baidu deliberations public emphasis. The year before, baidu sorting fickleness, make many seo practitioner is saddened, on the one hand, hate the changing rules baidu, on the one hand, the learning of new rules baidu, head of the world most discussed problem is, "I find the recent baidu has a...... the law of" many good quality site 11 phenomenon, and many had the baidu promotion and then didn't do baidu promotion rankings down bad, let seo practitioners get a almost known conclusion: baidu manual intervention too much! Also may be based on such a background, as a large search engine company, have to in this time release the "guide". Baidu puts forward, search engine quality improvement, need to seo to optimize the resource, improve the retrieval results, and to lead education this market. At the same time, seo is search engine value of the preachers, seo make many people understand the search engine's value, and then to the search engine to the commercial use more evident, which will help to the development of the search engine commercial value. Have to baidu will "review the search engines and seo relations," release the "guide".
3. The basic principles of strengthening search engines We can see that in this Guide, in addition to constantly emphasizing the need to crack down on "black hat SEO" as always, it also emphasizes several issues that need attention in doing a good job of SEO. Most of our webmaster friends understand many problems, including: Strengthening the basic principles of the search engine we saw in the "guide", in addition to constantly stressed the need to continue cooperating to crack down on "black hat seo", but also emphasized the seo several needs to pay attention to the problem. Many problems, and we most webmaster friends all understood, including:
(1) Choose a stable space quotient of the server, which is convenient for spiders to grab information; Choose the server stable space business, facilitate the spider to grab information;
(2) It is recommended to use text instead of pictures, flash or javascript to display important content; Suggest to use text, but not the picture, the flash or javascript, etc to display important content;
(3) The website structure should have a sense of hierarchy, preferably a typical tree structure; The structure of the website will have administrative levels feeling, the best is typical of the tree structure;
(4) Do not have two different links pointing to the same content, which will be considered as duplicate content; Don't have two different links to the same content, it will be considered repeated content;
(5) Unrelated content is displayed on different pages, and each content page can be linked from another page, forming a good internal link structure; Not related to the content with different display pages, from every page, link to a page from another, come over, form good internal links structure;
(6) Try not to update all the content and domain names of the whole site, which will be considered as a new site and lose all the original links; Try not to do ZhengZhan content and the domain name all update, it will be considered a new sites, and lose the original all links;
(7) The title and description should not be piled up with keywords as far as possible, and should be readable; Sure that your title and description should as far as possible don't do keywords accumulation, want to have readability;
(8) Try to treat the search engine as a user, and doing seo from the user experience can win the "heart" of the search engine. As far as possible the search engine as users from user experience to do more to win the search engine seo "heart".
4. The Guide directly negates several wrong views of webmasters, and points out several misunderstandings of webmasters in different parts. The following two common misunderstandings are deeply impressed. Several of the direct negative adsense wrong views the "guide" in different part pointed out several webmaster directly error, a deep impression is the following two common misunderstandings.
Myth 1: Is there a difference between a paid website promoted by Baidu and a non paid SEO website? Many SEO practitioners said before that as long as you pay Baidu, you don't have keywords to promote, and you will be given a poor ranking in the natural search part, so that Baidu will force you to continue to promote more words, so as to achieve greater profits. Another saying is that Baidu has charged you, so in order to ensure your better results, In addition to giving you a position in Baidu's promotion position, it also gives you a better ranking in the natural ranking position, which forces more SEO sites that have not done promotion to pay Baidu for more attention. Because the practice of many sites has proved these claims. But Baidu directly made it clear that Baidu's commercial promotion and natural search are two sets of independent operating systems. The sites participating in commercial promotion are treated equally in natural ranking, without any special treatment. Error a: do the promotion of paying for baidu website, and not paying for seo site, isn't there a different treat? Many seo practitioner before the statement is, as long as you pay money to baidu, so you do not have the promotion of keywords, and in the natural search section will give you very poor sorting, such baidu forces you to constantly do more the promotion of words, so as to achieve greater profit, and one is that, baidu charge you for the money, so in order to guarantee you a better effect, except in baidu promotion place to your place outside, in natural ranking position and give you a better sorting, so he persecuted more didn't do the site can only promote seo find baidu pay, to get more attention. Because a lot of the site's practice has proved these claims. But baidu directly to clearly: baidu's business development and natural search is two independent operation system, participate in business promotion site, in natural ranking is equally, without any special treatment.
Myth 2: Is static URL conducive to search? Many webmasters know that in order to get a better ranking of search engines, they must do a good job in static work. If they can't do static work, they can also do pseudo static work. Baidu pointed out that it has no influence on dynamic and static, and does not discriminate against dynamic urls. Then why do many webmasters find that after the site is made static, it is really conducive to Baidu search? Baidu pointed out that a large number of parameters, the same content or infinite loops generated by the dynamic lead to spiders entering a black hole, but now Baidu has been able to solve this problem very well. It seems that you don't need to worry about whether it is static or dynamic now, just reduce the variable parameters in the dynamic url. Myth: static URL is helpful for search? Many webmaster all know, to get better search engine rankings, will have to do the work of static, really can't do static, are made into pseudo static can also. Baidu points out, for dynamic static didn't have any effect, no discrimination dynamic urls. Why many webmaster found that site to make static, certainly helps to baidu search? Baidu points out that a large number of parameters, produce dynamic content is the same or infinite circulation, lead to a spider entered a black hole, but now baidu can already very good solve this problem, it seems that we now need not worry is static or dynamic, only need to reduce the variable parameter dynamic urls can.
5. From the perspective of website operation, there is a separate section in the Guide on website operation, which I did not foresee. Generally speaking, search engines attract users to the site, and its task ends. As for how to operate, it is the business of webmasters. But Baidu is very responsible, and must be responsible for your effect in the end, ha ha. Baidu proposes to pay attention to your conversion rate, which best represents the effect of your website. Of course, the traffic analysis tool should be used to analyze the behavior of users after they arrive at your site from the three key indicators of bounce rate, exit rate and user stay time, so as to find problems and constantly improve the website structure and content. The most powerful thing is that from the perspective of website trust and website brand, the webmaster friends must try their best to turn search engine users into loyal users. In fact, when your website brand is enough, many people will either search your website name directly through Baidu to find the website, and more people will directly enter the website domain name in the address bar to directly reach the website. If everyone directly reaches the website from the address bar, will anyone use Baidu in the future? Baidu guides everyone to improve the website brand, isn't it digging its own grave? Maybe I thought too much. I forgot that this is a guide for webmasters. Baidu is thinking from the perspective of webmasters' friends. From the website operation Angle to talk about optimizing the "guide" alone have a space in it is to talk about website operation, this is I don't foresee, generally speaking, search engine to attract users to the site, its task is over, as to how to run it is the webmaster of things. But the degree very responsible, for you must be responsible for what the effect, ha ha. Baidu puts forward must pay attention to your conversion rate, the best represents your website the effect. Of course, want to through the flow analysis tools, from jump out rate, exit rate and the user the residence time of three key index, to analyze the user to your site's behavior, which found that problems, and constantly improve the structure of the website and let in. The most serious is, also from web sites and web site brand Angle credibility, to elaborate the webmaster friends must as far as possible will search engine users, change is loyal users. In fact, when you website brand enough, a lot of people either directly by baidu search your site name is find, more people is directly in the address bar to enter the website domain name, and direct to the website, if you are directly from the address bar to arrived at the site, later, some would use baidu? Baidu guides everybody ascension nets stand brand, not cutting their own roots? I may be overrated, I forget, this is according to a head of the "guide", baidu is standing in the point of view of the webmaster friends to think of the problem. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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