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How to operate the website of small and medium-sized enterprises after establishment?

Source: Shangpin China | Type: website encyclopedia | Time: January 17, 2014
Believe in everything SEO website optimization Or the webmaster's friends have all received the news that the search engine will have a big update of its algorithm in 2014, and Baidu founder Li Yanhong has said before that "the opportunity for the middle page is only three years", in which the middle page refers to small and medium-sized enterprise websites. Why is the main goal of Baidu's big update aimed at small and medium-sized enterprise websites?
How to operate the website of small and medium-sized enterprises after establishment?

Since 360 entered the search engine market in 2012, Baidu lost a part of its users instantly, leading to the decline of Baidu's share price, which lost more than 10 billion dollars. Baidu can only continue to increase the user experience of the search engine in order to save this situation. The purpose of improving the user experience is to increase the number of users who use Baidu's search engine. But for Baidu, do the users who use the search engine check more information or consume more users? Of course, the number of users checking data is far higher than the number of consumers, and small and medium-sized enterprise websites often aim to make profits directly. Baidu bidding, which can bring high conversion rate keywords to the website, has already done well and met the needs of consumer users. How can Baidu still rank your website? In that case, how do small and medium-sized enterprise websites operate in the face of the big update of search engine algorithms in 2014? The following is Shangpin China Website construction company Explain to everyone:

1. Marketing measures

If there are many ways for an enterprise to become bigger and better, and search engine is just one of these ways, social media, such as WeChat, social software or using WeChat movies, can also be very effective, For example, in the lawsuit between Jia Duobao and Wang Laoji, Jia Duobao lost the lawsuit. But using Jia Duobao to apologize, this is just a picture that contains strong emotional marketing, which not only turned back the negative impact of losing the lawsuit, but also improved the enterprise. It can be seen that no matter what enterprise, marketing must do well.

2. Indirect profit

First of all, we want to talk about indirect profit, which is the most important. So we first talk about indirect profit. As I have said before, many websites of small and medium-sized enterprises aim at making profits directly, which cannot meet the needs of users who want to check information. So, if you want to make your website profitable, you must first meet the needs of data users, that is to say, your website can get a good ranking only if it meets the needs of data users.

3. Hunger Marketing

In fact, hunger marketing is very important for an enterprise. Why do I say that? Let me give you an example. If your enterprise really has the ability to bring effects to users, if you use the free way to let users see some effects first, you should know that businessmen can't get up early without profit. If you can use the free way, Let your users see the effect. When you launch the VIP payment method, users will take the initiative to contact you to handle the payment. As I said before, businessmen always get up early without profit. If you can really bring benefits to them, they will rush to you to do it. This is the core element of the operation of a well-known enterprise.

4. Altruism

No matter what kind of enterprise you are, no matter how big or small your enterprise is, if you want to make it bigger and better all the time, your enterprise must be altruistic, that is, your enterprise must always develop itself from the perspective of thinking about users. Now many enterprises want to make profits without caring about customers, Such a very selfish enterprise will never do a good job. If your enterprise wants to become bigger and better, you must maintain a win-win model between your enterprise and users. Only when you reach the win-win model, you will not lose users. You must put users first. If you cannot reach the win-win model, We should treat ourselves rather than our users unfairly. Such enterprises will become bigger and better.

Marketing website construction Company Shangpin China summary: no matter what enterprise or industry you are, as long as you consider the problem from the perspective of users and put users first, your enterprise must become better and better, and do not want the reputation among small users. My name is Xu Changguo, and I speak for myself.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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