Seo knowledge for professional editors
Source: Shangpin China |
Type: website encyclopedia |
Date: August 5, 2012
1. The article title must be original and contain keywords as much as possible.
The article title must be original and try to contain keywords.
The title is the most important ranking factor of an article, especially the title of the reprinted article must be changed, because the weight of the reprinted article is not as high as that of the original article even if it is included, and it will not have a good ranking. At this time, the title must be changed, and the title must contain keywords. For example, the title of this article is "editors must know seo Knowledge contains the keywords "edit" and "seo". Title is an article the most important ranking factors, especially reprint articles title must change, because reprint articles even if the weight is not collected essays on high, also won't have good ranking. By this time title must change, title to contain the keywords. If this article title is "editor will know seo knowledge" containing keywords "edit", "seo".
2. The title should be consistent with the content of the article.
Title to the content and consistent.
The content that the search engine does not want to give the user is not what the user wants. Search engines do not wish to give the user's content is not users want to find.
3. The beginning of the article (preferably the first two sentences) should contain keywords and the first sentence should be attractive.
The article beginning (best first to two sentences) will contain key words and the first words to attractive.
There are two benefits. First, from the perspective of user experience, keywords will appear in the description text of search results. If the first paragraph is interesting, the viewer will click it because he is curious. Similarly, if you write a plain description, visitors will mistakenly think that the website is not interesting, although the website is really worth seeing. Second, the search engine caught the key words when it started crawling the article. Two advantages. First, from the user experience speaking keywords will appear in the description of the search results in the text, if the first paragraph write very interesting visitors will go to the point, because his curiosity. Also, write very insipid describe visitors will be no mistake that web site to see what, even though the site is really worth watching. Second, search engine crawl from the start of this article when they captured the keywords.
4. Bold and link keywords.
Key words in bold, and links.
Bold the keyword to tell the viewer that the word is a key point of this page. Similarly, search engines will also give priority to the keywords with strong and B tags in the article, and know that the core idea of your web page is to focus on these keywords. The key words for bold is told the word is this your visitors a focus of the web pages. Also, the search engines will also go to find the article contains is strong, B labels keywords, and to know that your web page to express is the core idea of the surrounding these keywords to launch.
5. A keyword appears three to five times.
A key words appear 3 to 5 times.
If the keyword density is too high, the search engine thinks it is suspected of cheating. However, if the article is written according to normal semantic logic, it will not be affected if the keyword appears many times. But if the keyword appears only once or twice, you can try to incorporate it somewhere in the article. Keyword density is great search engine that cheating is a suspect. But if it is according to the normal logic to write the article of semantic, keywords appear multiple times is no influence. But if keywords appear only 1 to 2 times can idea in the article to go into the keywords somewhere.
6. Title attraction.
Title attraction.
This is considered from the perspective of user experience (ueo). The purpose of writing an article is to have someone click it. Whether a title is attractive can largely determine whether the viewer clicks it. (For example, the title "Is Korea's plastic surgery technology better than China's" is more attractive than the title "Korea's plastic surgery technology is ahead of China's") This is from the point of view of the user experience (ueo) to consider, writing purpose is to someone to click, a title is attractive to a great extent determine whether your visitors to click. (such as "South Korea plastic technology than China's strong?" this title is better than the "South Korea plastic leading technology in China" this headline attractive)
7. Text link.
Text links.
Two points should be paid attention to. One is that the anchor text and the address should not be the same link in the text. Editing techniques, descriptors and adjectives should be flexible, such as the appearance of articles“ Website production ”After the link, we will use "Website Creation" to link. Second, don't export too many links (depending on the length of the article, it is generally recommended that there should be no more than 5 links). Pay attention to two points, one is the anchor text and address don't appear the same link. Editing techniques, and describe word, adjectives to flexibility, such as writing appear "dalian waist liposuction how many money" after the link, behind with the "dalian waist had liposuction cost" link to it. 2 it is import links don't too much (specific should see a paper length and decide, generally recommend that appear within five links). This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
