What are the benefits of website construction for the company's development

　　 First, establish the company image and expand business promotion.

It includes company profile, such as company scope, company structure, company products, company culture, company philosophy, business purpose, business value, prospect planning, company reputation, some new products being studied by the company at present, future development trend of the company, distinctive features and market positioning of the company's products or services, etc. In addition, you can attach some high-quality services of the company. Company information includes not only text materials, but also some pictures, such as company building pictures, company staff pictures, especially company product pictures, etc., This makes the company more visible and persuasive to customers. Let customers understand the company in a more comprehensive and detailed way.

　　 2、 Collect customer feedback and improve customer service.

Through the company's website, a unified data transmission and absorption system can be established, which enhances security, stability and timeliness, and ensures the interests of customers. It improves the quality of service and can quickly and conveniently provide information about the company and its products and services required by customers. Apply advanced circulation to expand skills and increase the number of users of the company. It has greatly improved the speed of business communication and expanded the efficiency of channels. It shortens the distance between the company and customers and strengthens the relationship with customers. The company can serve customers 24 hours a day, insist on after-sales contact with customers, listen to customers' opinions, answer customers' frequently asked questions, receive various feedback information from customers in time, and invent and solve problems as soon as possible.

　　 Third, conduct network market research and network marketing.

Through the website, the cycle of launching new products and developing new markets can be shortened, and the needs of customers can be met to the maximum extent, so as to achieve the goal of developing markets and increasing profits. The company publishes its own product information and dealer information on the website, and each customer can apply to join the company's sales network according to the situation, or through Website construction The order system directly sends sales orders to the company; The company confirms after receiving the order, and then provides information to the customer. The contents of online marketing are as follows: 1. Product information: Publicize and introduce the company's sales information on the website, classify according to the product structure, and facilitate customers' consultation and purchase. 2. Customer information: It is important to collect and manage the relevant information of sales customers to facilitate customer recommendation and follow-up and enhance the company's sales campaign. 3. Sales order: online submission and management of sales orders between the company and customers. 4. Dealer information: publish the telephone number, address, fax number, name of business personnel, responsible area or product project of the company's sales office and important dealers on the website to promote sales.

　　 Fourth, establish information database and implement e-commerce.

Establish a complete company information database, one internal and one external. Within the company, the application and sharing of information resources are maximized, and information is retained, searched, viewed and reapplied; Externally, let customers know the nature and business characteristics of the company as much as possible, and classify the information to facilitate customers to find and view. In addition, visitors learn about the company through the website. If they are interested in subscribing, they can submit information orders online. Management personnel can view, retrieve and manage orders according to the situation, and feed back to the Marketing Department, so as to get in touch with customers who place orders in time, thus realizing simple e-commerce.

　　 V. Direct online sales

A good enterprise website not only improves the image of the enterprise, but also helps the enterprise to sell, and even directly sponsors the enterprise to sell its products through the network. Network marketing basically realizes the network marketing campaign of online information announcement, online ordering, online settlement and even online distribution. It directly enhances the direct meeting between enterprises and customers. Consumers can collect real first-hand market information directly from the Internet, and analyze which enterprises are needed. It has brought direct economic benefits to both buyers and sellers.