What are the core issues that enterprises need to understand when building websites?

With the growing popularity of the Internet, many enterprises, teams and individuals are beginning to realize the importance of having their own websites. The website construction has been very extensive, and the awareness of online marketing is becoming stronger and stronger. And what issues should be considered in building enterprise websites?

　　 1。 What is the orientation and goal of the enterprise website

First of all, what kind of website should be considered? Is it to show the image, improve the brand, promote transactions online, or recruit a large number of agents. If it is just for display, make the page handsome and attractive enough, do not update the content frequently, and do not consider SEO. When a customer calls in the traditional way, we only need to notify the other party's website, and all transactions are still offline. The website is just a virtual stall.

If it is for online marketing, we will choose to build a marketing website. The thinking will be very different. At the beginning of website design, SEO factors should be taken into consideration. Even if we are ready to spend money to promote it when we are ready, we cannot ignore search engine optimization, because we cannot and cannot buy too many long tails. In addition to spending money to promote our main posts, we also need to use seo to do a lot of long tail posts to attract more target traffic. We know that the conversion rate of long tail words is higher than that of crux words. Although the traffic brought by each long tail word is not enough, the traffic and transformation brought by the formation of the United States is amazing because of the large amount of long tail words.

　　 2。 Selection and archiving of website space domain names

2、 International top-level domain names such as. com。 net。 Org should be used as far as possible, the best choice. com。 The domain name must be appropriate, easy to remember, and short of your own brand. Don't make a domain name hard to remember for a long time. Third, domain names must be filed. Although you can choose not to file overseas spare space, I still recommend you to file, so that we can choose domestic high-speed space to build websites, which can improve the speed of website access and user experience; At the same time, it will also have a certain impact on search engine optimization.

　　 3。 [Website construction company selects scale/h/]

　　 Enterprise website construction Will choose the network company to sponsor the construction, then how to choose the network company to cooperate? Generally, we will start with three talents of the network company. One is planning ability. We must know whether the website construction company has professional planning ability, and the other is design ability. The first time the user opens the website, he will feel the interface of the website, which is determined by the design. The other is skill level. When enterprises choose to cooperate with network companies, they should also pay attention to the excellent website production cases of website construction companies, and evaluate the professional level of website construction companies through the websites they produce.

　　 4。 Website Content Source

The content of the website is very important. We should consider the source of the content in advance, whether it is reproduced or original. We should make corresponding choices according to different situations and types. In order to optimize the search of the search engine and improve the user experience, it is suggested that some original content, especially new websites, must be available. Reprinted content must be valuable. In order to improve the user experience, we should consider what is useful to users and what content we will update when doing website content.

　　 5。 Daily protection of website

Including website content update, website program upgrade backup, website server security protection, website sports organization planning, etc. Many webmasters believe that the integrity of a website is not so simple because everything can be ignored when building a website. If you ignore this point, it is very likely that one day the website will be invaded and the website data will be lost, which will bring serious impact. To make the website appear more professional and reliable, it is necessary to do a good job in the daily protection of the website.

　　 6。 Selection of website promotion methods

No matter how well a corporate website is done, no one will see it. So we should have a feasible promotion scheme to let more users see your website and your products, so as to facilitate transactions.