How to choose keywords correctly? Look at these methods

The second point is to list the target keywords. Keyword layout is one of the core technologies for optimizing ranking. Baidu Express should search for keywords through some webmaster tools, such as Baidu webmaster tools, in combination with the positioning and goals of its website, the concerns of the industry and consumers, and the way to obtain information from the network. At the same time, search some keywords in the search engine. If all the search results appear on the website home page, you should select them according to the actual situation; If most of them are internal pages, you can delete and select keywords suitable for the website, and divide the keywords into main keywords and long tail keywords. This is a very effective and useful technology. For example, the most common keyword layout technology is the word "everywhere", which means that as long as the keyword appears in these four positions, the target keyword needs to be placed in the "title", "description", "keyword" and "body". Many keywords have appeared. On the contrary, if your target keyword cannot appear in these four places, for example, your keyword only appears in the title, but there is no description or content, but it can be judged as cheating. It cannot improve the ranking of keywords.

Similarly, layout keywords cannot be stacked together. Baidu Express should combine itself Website construction The positioning and goals of, industry, consumer concerns, and the way to obtain information from the network, search for keywords through some webmaster tools, such as Baidu webmaster tools. At the same time, search some keywords in the search engine. If all the search results appear on the website home page, you should select them according to the actual situation; If most of them are internal pages, you can delete and select keywords suitable for the website, and divide the keywords into main keywords and long tail keywords. Many Chinese versions like to superimpose keywords at the beginning. Some pages are full of keywords to do, which affects the user's experience and the density of keywords. Pages that exceed certain keywords may not get a better ranking.

The third point is the ranking of practical keywords. In fact, the level of keyword competition requires personal experience. If you don't operate by yourself, you can't understand the difficulty of keyword ranking, and sometimes the market will change. Therefore, once you select the target keywords, you must practice hard and sort the keywords in the shortest time.

In practice, in addition to high-speed, we must also pursue stability. We can't rush for success and forget tolerance. If you operate too fast, you may be pulled closer by the spider. Fourth, learn to fine tune keywords. The market is really changing, because the keywords on a page are different. For example, the medical industry was once an industry term, but later the market changed, but this is impossible. At this point, we need to shift the focus to operational areas or brand words according to market changes. The fine-tuning keyword also appears. When we didn't have a clear estimate of the industry, we thought that keywords were easier to do, but later we found that it was actually difficult to do, so we had to do some fine-tuning.