Don't blindly revise the website to improve the user experience
Source: Shangpin China |
Type: website encyclopedia |
Time: March 8, 2014
PChome is on the home page, hardware center, and mobile phone center Website design The effect after the revision is good, not only the interface is more simple and convenient, but also the user experience is getting better and better. After that, PChome was connected to Zaili, and the 2014 version of the inside information page was officially launched!
Let's take a look at the changes in the PChome homepage this time?
1. Optimize the page experience, make browsing more refreshing, and more concise in style than the old version.
2. On the new version of the general information sheet page, users can log in and leave messages on the third-party account through the third-party comment system, and synchronize to Sina Weibo.
3. In the sharing component, popular WeChat friend circle sharing is added, allowing you to share practical information with friends.
4. Add a new cost-effective purchase block, so that users can view cost-effective goods information while browsing information.
Now many big websites are popular in the revision. Every revision is to make a better experience and better meet the needs of users! However, more and more websites began to follow the trend, and also began to revise with enthusiasm. However, the results were always unsatisfactory, even counterproductive. A website is like a house. If it doesn't work, it will be demolished again. If it doesn't work, it will certainly not work.
A lot of attention has been paid to website revision. The following are some points that need attention in the construction of marketing oriented websites in Shangpin China:
Don't change without plan
When it is determined that the website needs to be revised, the next step is not to start immediately. The next step after determining the revision should be to plan the revision, learn from peers, learn from big websites, collect user feedback, count website data, budget costs, etc., decide where to change the website, what to change, how long it will take, how to test after the revision, and how to solve the problem if not, so that the revision can be better completed with a plan, There is no plan. It can only be a blind cat killing a mouse.
Don't change blindly
Many enterprises change their own websites when they see others change them. They think that it is good to change the version as long as it is changed. They blindly follow others to change. Until the change is completed, they do not know whether their websites need to be changed, why they need to change, and what to do after the change. I have seen dozens of news articles about several products on a corporate website before, and have also revised the version, adding a social comment system to each product page and news page. What's the use of this? You can add a product recommendation or a related news, and add something that has not been commented for several years. Is it to feel superior? Don't revise blindly. Revision needs to be based on requirements.
No idea, only plagiarism
I remain neutral on this point, because ideas and creativity are not so easy to say, but difficult to do. Many large websites and companies have changed their versions or existing things very well. You can copy, but you can't copy all of them. To copy, you should also choose things that are suitable for your company, your users, and your website. After copying, you can also make some small adjustments according to your own situation. So copying is not terrible. I'm afraid you will move everything to your website.
Don't focus on yourself
Self centeredness is a big problem for many revision personnel or enterprises. If they think it is good, they will change it. If they think it is bad, they will not do it. They always take it for granted and make a fuss. A lot of people are still having sex there. The website revision is for users, not for a few people. You need to stand on the user's point of view, rather than a few people themselves.
Combine social media
Social media is becoming more and more popular. WeChat, QQ, microblog, etc. can all bring a lot of traffic. When the website is revised, it can fully combine the website and social media, so that users can participate in the interaction of the website, and at the same time, social media can bring more traffic to the website, such as the revision of PChome above, It is very good for their own websites to increase WeChat sharing circle of friends and third-party login.
Don't be eager for success, be steady and fast
To paraphrase, we want to make a better profit, but we should not rush for success because we want to make a profit. We should change everything at once, slowly finish one project and then do another. There is a famous experiment called "boiling frogs in warm water". Our revision should also be carried out steadily step by step, giving users a period of time to buffer, so that they can learn and adapt to new functions, At the same time, give yourself a period of time to observe and collect. Just like the revision of PChome, it is successful to change the home page to the hardware center, the mobile phone center, and then to the inside page of the information to guide users step by step, so that users can not feel the change of the page while browsing the website, but experience the change.
In a word, the revision needs to meet the needs of users and enhance the website experience, but it needs to be gradual. A good revision should be that your website can do it when users think about it. When entering your website, you can not feel the change of the website page, but can obviously feel the change of the experience.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
