Advantages and disadvantages of WeChat website and WeChat applet

1、 Definition and characteristics of WeChat website and WeChat applet

A microsite is a responsive web page that automatically adapts to the screen size when opened on the mobile phone to achieve a better user experience. It is an application running in a browser, similar to ordinary websites, but better for mobile terminals. Micro websites usually have a simple and clear layout, which is convenient for users to quickly obtain information. At the same time, they support forms, videos, maps and other functions.

WeChat applet is a new application form officially launched by WeChat, with relatively high independent operation characteristics. It is a lightweight application that requires no download and is ready for use. WeChat applet does not need to be downloaded and installed like an app, but can be used by scanning WeChat code or searching the public account. The experience of WeChat applet is very good, with more excellent interface operation experience and more comprehensive functions.

2、 Difference between WeChat website and WeChat applet

1. Different operating environments

The microsite runs in a browser and requires the user to enter the web address in the browser to access it, so the user needs to search and browse the web page by himself when using the microsite. The WeChat applet is embedded in WeChat and can be used directly without leaving WeChat.

2. Different user behaviors

Users who use WeChat applets usually find them in WeChat public accounts or friends circles, or directly search the name of the applet in WeChat search. Micro websites usually need to find relevant websites on search engines or third-party platforms, and enter the URL in the browser to visit. Therefore, WeChat applet has higher user stickiness and convenience than WeChat website.

3. Functional restrictions are different

Due to different operating environments, WeChat applets and WeChat websites have some limitations in function. WeChat applet Because it is embedded in WeChat, it is restricted by WeChat public account platform. WeChat applet cannot use services that are not supported by WeChat official account, and WeChat website can run freely in different browsers, so it can use more functions than WeChat applet.

3、 Advantages and disadvantages of both

Micro websites and WeChat applet Each has its own advantages and disadvantages, and different application scenarios. The following will be explained separately.

1. Advantages and disadvantages of microsites

advantage:

-Fast response and loading speed.

-The layout is simple and easy to browse.

-The page is easy to modify and update.

Disadvantages:

-Users are required to browse and search by themselves.

-Features are limited by browser support.

-Offline access is not supported.

Applicable scenarios:

Micro websites are applicable to websites that need to be temporarily released and updated and need to run on different browsers, such as websites created when holding a special event, personal websites or resume websites, single product promotion websites, etc.

two WeChat applet Advantages and disadvantages of

advantage:

-Smooth use, lightweight, fast loading speed.

-It has powerful functions and supports the underlying ability of calling WeChat, such as calling WeChat payment, sharing, maps, etc.

-Support offline access.

Disadvantages:

-The function is limited by the WeChat platform.

-The development and review process is relatively complex.

-Developers are required to handle maintenance.

Applicable scenarios:

WeChat applets are applicable to projects that need to use the underlying capabilities of WeChat, such as online shopping malls, online reservations, music, short videos, games, e-commerce, etc. At the same time, it is also applicable to enterprises and institutions that want to have a certain user precision.

4、 Summary

Microsite It is different from WeChat applet in use and application scenarios, so it needs to be selected according to actual needs. In general, microsites are more flexible and suitable for web pages that need professional development and design, have a single theme, but are unique and innovative; WeChat applet is more convenient and suitable for small applications, mobile services and new social networking methods. For enterprises, if there is only one choice, they should choose WeChat applet.  

Finally, according to the actual situation, we should objectively analyze the needs, give full play to the advantages of personal work and quality, and use the correct method to build the website and small programs to a high-quality level, in order to obtain better benefits.