It may not be completely correct. The above are some of my thoughts on the difficulty of improving the ranking of medical websites and how to deal with it. It is certainly not perfect, so I hope you can communicate and learn more!
It is relatively difficult to optimize such websites. I believe I have done medical treatment Website production People who promote have deep experience. I am also engaged in this work. Through my own experience, I believe that the reasons for the difficulty in improving the natural ranking of medical websites may be the following:
1. Intense competition in the medical industry
The network has become one of the largest potential markets in various industries, with the number of Internet users increasing from time to time in China. Of course, the medical industry also attaches great importance to this market, especially in order to alleviate the queuing problem of patients, the relevant national departments started calling on hospitals to open online booking and registration channels as far as possible this year, which has virtually increased the confidence and motivation of online promotion for the medical industry. So soon the medical industry has formed a very fierce and harsh competitive environment on the Internet. In this environment, every promotion staff absolutely does everything possible to improve the ranking of their own websites. Sometimes, in order to fight against competitors, they even use some mean means.
2. Bidding takes away a lot of traffic
So the bidding promotion of medical websites has become popular. Usually, the core keywords of this kind of website for promotion rank in the top three on Baidu's home page, precisely because the effect of ordinary network promotion is relatively slow. Sometimes there are even 10 rankings for competitive keywords, which will greatly affect the traffic of naturally ranked websites. Although these rankings are marked with the words "promotion link" or "promotion", I'm afraid that ordinary people do not know what that means, or even pay attention to it, so this kind of ranking has grabbed a lot of traffic, especially high conversion traffic.
3 Particularity of medical industry
Baidu was exposed to some false medical information by CCTV that year. People who have done medical website promotion in 2008 should know that. This has had a great impact on Baidu, so soon Baidu made adjustments and began to impose certain restrictions on all aspects of the medical industry, such as bidding promotion, which requires a very detailed business license information. In addition, Baidu also strictly controls some sensitive topics in the medical industry, which is bound to affect Seo website optimization And ranking.
4 Intervention of high weight platform
Many heavyweight health websites and portals also see considerable business opportunities, with the rise of medical websites. They began to launch medical advertising cooperation business one after another, which undoubtedly made ordinary medical websites worse. Due to the huge difference in weight, it is difficult for ordinary websites to rank higher than the keywords with slightly higher index. Conversely, websites that cooperate with these platforms can often obtain a large number of high-quality anti links, or even direct traffic. At the same time, the brand's exposure has also greatly increased
5. Lack of website optimization
As a result, there is almost no perfect and sound optimization team for many medical websites, which may also be due to the rapid effectiveness required by the medical industry. Moreover, there is no feasible optimization and evaluation plan, so the optimization effect is often not obvious, and the optimization idea is not clear. Maybe when SEOer first contacted, he was full of promise and confidence, but he lost confidence when doing it. He has seen many medical websites, even without 404 pages and 301 jump, and the content has always been a great copy of the world's articles, I'm afraid Baidu Spider is tired of reading. How can it be included and ranked well?
The optimization of medical websites is so difficult, so. If not, of course not. Now that you know the reason why it is difficult to do, you need to follow the reason to find a method. For example:
1. Improve the ability to deal with malicious competition
For the network marketing team in the medical industry, the competition is fierce. We must have good anti malicious competition means, the most important of which is the ability to deal with the negative information of the hospital brand. For example, the ranking of keyword swipes that are relatively abortive now, many people will use the negative keywords of the swipe competitors, and some deliberately fabricate negative examples of hospitals to attack and blackmail competitors. As the current network rights protection efforts in China are not perfect, if such things are not handled properly, it will have a great impact on brand promotion. But luckily, there is a platform to report and complain about such defamation information.
2. Try to avoid confrontation with bidding keywords‘
In addition, in order to improve conversion, bidding keywords have high matching strength. Bidding words are generally brand words and treatment technology words. Therefore, for ordinary websites, it is better to avoid such words and choose other long tail keywords with a certain length to optimize them. Little by little, the results will gradually come out. This kind of long tail words need to be transposed, designed from the patient's thinking, and constantly expanded.
3. Do a good job of website filing
This year, the relevant departments of the country have been very strict about the filing of the website, and webmasters should be very clear about it. The medical industry is very special, so it is naturally given priority. "If the website is not properly filed in advance, or if the website is not properly filed and no remedial measures are taken in advance, it will be very troublesome to deal with it when it is found, and the losses caused can be imagined.".
4. Seeking advertising cooperation platform
You can appropriately select some high weight advertising cooperation platforms according to your own capabilities and needs. For example, large-scale health websites, portals, etc., and we must make good use of these excellent resources as far as possible, such as brand promotion as far as possible, improving brand awareness, publishing high-quality soft articles as far as possible, and bringing high-quality external chains; At the same time, don't forget to do a good job in the evaluation of relevant transformation, otherwise the money will not be effective and the boss will find trouble for you
5. Strengthen website optimization
We must try our best to cater to the requirements of search engines when making websites. For example, the address is static and the structure is clear. There are 404 pages and 301 jumps; If the website has been formed and is easy to change, at least three labels should be optimized, the anchor text should be optimized, and the address should be treated as pseudo static. In short, whether the website is used for bidding promotion or other purposes, the purpose is to improve the conversion as much as possible, so it needs to be optimized at the same time.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
