At present, there is no complete evaluation model and evaluation method for the effect of blog construction. However, you can use the most commonly used network access statistics to obtain the number of visitors to the blog, and then generally know the flow of the blog. You can also use the website's access statistics system and some external link query tools to query how much traffic the blog's external links bring to the website, such as the external link report in Google's webmaster tool and Yahoo's external link query.
A website that is managed by individuals and publishes new articles irregularly. The articles on a blog are usually published according to the time. A blog blog is also called a weblog, a blog or a tribal cabinet. Arrange from new to old in reverse order. Blogs can add text, pictures, links and so on at will. For search engine optimization, external links are generally regarded as an important factor in keyword ranking algorithms by search engines because of their non controllability. With the introduction of new web applications and the appearance of blogs, there is a slightly gray opportunity for the construction of external links: SEOer can use blogs to properly control external links to achieve better results SEO effect.
High weight blog, right Website construction And SEOer. It plays an active and effective role in website construction, network brand establishment, popularity and traffic. Moderate blog promotion within an appropriate range has achieved good results. Let me talk about how to cultivate high-quality blogs? With the help of the relevant functions of the third-party blog platform, this paper introduces the typical methods of high-quality blog brand maintenance and external link construction.
1、 The Choice of Free Blog Platform and Blog Creation
You should first choose a suitable blog platform. If SEOer wants to build external links to blogs. And get the qualification to publish blog posts, that is, register and create a blog.
Currently, domestic blog platforms are quite popular, generally speaking. The popularity is also relatively high. SEOer should choose a blog platform that is related to the theme of its website and is more consistent with the potential audience of the website's sales products.
Select blog platforms with high popularity according to the number of visitors. A general comparison can be made with the help of Alexa ranking. Well known platforms in China include Sina Blog, Netease Blog, Baidu Space, Blog Bus, etc.
2、 Determine a valuable theme and construction goal for the blog
It is necessary to clarify the blog theme before starting specific blog updates. Determine the goal of setting up a blog. Determining the theme of the blog is the same as determining the theme of the website. After determining the theme, you can point out the direction for the follow-up construction of the blog, such as the writing of blog posts, the guidance of traffic, and the construction of the external chain.
It refers to the use of blogs to promote websites, and the construction of blogs here. Or the product or brand of the website, establish a professional blog platform. For enterprise websites, real blog marketing is to attract potential buyers by original and professional content, cultivate a group of loyal blog readers, build trust and authority among the readers, form a blog brand, and then affect the readers' thinking and purchase decisions.
3、 Blog content planning and updating
You can start to write a blog when the blog is established, the blog is ready, and the goal of blog construction is determined. You need to continue updating according to the blog construction plan in the previous step.
In fact, it is similar to the content construction of the website in choosing good titles, content and blog writing. Adopt clear structure, excellent typesetting and other methods. The specific methods are not introduced here. You can refer to the relevant knowledge in Baidu Library.
You need to keep writing. Regularly and stably update the blog, and give play to the temporary value of the blog. Ability to catch the eye of readers in a timely manner, grasp the latest trends, and bring greater help to blog brand building.
4、 Plan external links in blog posts
Don't rush to build external links, and start updating your blog later. Generally, after the blog has a certain popularity and has been included by the search engine, we will consider adding certain external links when updating blog posts. External links in blog posts should appear properly and reasonably according to the criteria for judging excellent external links. To make blog posts appear naturally in the outer chain, such as the anchor text of keywords, it is worth noting that not every article should have external links to the same website, but should appropriately appear some links to other networks, or preferably not appear links, so that in the view of search engines, blogs are natural.
5、 External link planning of blog home page
After a certain amount of visits, search engines have a certain amount of content, and blogs are updated for a period of time. You can consider adding some external links appropriately on the blog home page.
Search engine searchization can use this function to establish one-way external links, and many current blog systems provide the function of "friendship links". That is to say, the link to the website to be optimized does not need the website to establish an external link to this blog.
6、 Make good use of resources of blog platform
However, it does not mean that blogs should exist independently. On the contrary, blogs are more suitable for SEOers to build external links. Excellent blog construction will certainly rely on other resources to achieve better blog construction effect.
Combine the content of blog posts with the content of websites, usually. Establishing friendship links with other similar blogs, joining and establishing blog circles, and finding more similar bloggers are all good ways to combine blog construction resources.
7、 Evaluation of blog construction effect
It is also necessary to track the effect of blog construction, just like other search engine optimization methods. And according to the problems found from time to time to improve, in order to let the blog play more role.
This article was published on Beijing Website Construction Company Shangpin China //ihucc.com/
