Beijing Tourism Website Construction Scheme

1、 Website type and function positioning

As a major tourism city in China, Beijing's tourism industry has developed rapidly and its scale is so large that Beijing's tourism websites should display diversified and rich service content. From the perspective of website type, it is suggested that Beijing tourism website should be positioned as a multi tourism comprehensive service platform, that is, integrating various functions such as tourist attractions information, tourism strategies, tourist services and tourism businesses. At the same time, it is suggested that the website can realize online booking, payment, evaluation and other convenient services to meet the personalized needs of users.

2、 Website design and page layout

For Beijing tourism websites, it is necessary to pay attention to the sense of design and thought orientation to convey the unique charm of Beijing tourism. In terms of color matching of website pages, Beijing's unique red should be the main color, and corresponding color matching, such as gray, black, etc. should be deployed. In terms of page layout, the main page, scenic spot introduction, tour guide route, booking payment, user center and other pages are used to attract users with a simple and beautiful design style.

3、 Website content construction and maintenance

As a diversified and rich comprehensive tourism service platform, Beijing tourism website needs to focus on content construction. It should be introduced in detail from scenic spot information to tourism strategies, tour guide routes, surrounding environment, local cuisine, folk culture, etc. The content construction involves a variety of work such as the writing of copy and the management of pictures, which requires the efficient collaboration of relevant personnel and teams. At the same time, in terms of content maintenance, it needs to be updated and replaced regularly, and the travel information section should be added to create a vibrant user experience.

4、 Network promotion channels and effects

In order to promote Beijing tourism websites to tourists, various online channels should be used for promotion, such as Baidu promotion, WeChat, Weibo, QQ group, etc. At the same time, for the promotion of special events or popular attractions, special promotion pages should be set up to attract more tourists. Through continuous promotion and better strategies, users' awareness and use efficiency will be improved as much as possible.

5、 Safety assurance and product quality

When building a Beijing tourism website, it is necessary to ensure user safety at all times. Such as establishing user management system, information confidentiality measures, third-party payment methods, etc. At the same time, in terms of the quality of tourism products, it is necessary to select and supervise the legitimate enterprises operating tourism products, establish a complaint and supervision system, so that consumers can be fully guaranteed and trusted.

6、 Data management and user service

For the network operation platform, the importance of data management and user service is self-evident. For Beijing tourism websites, monitoring and statistics of user access data, collection of user information, establishment of a sound information management system, and online message, online consultation and other customer services are indispensable.

Through the above detailed analysis, it can be concluded that the construction plan of Beijing tourism website is to create a diversified and rich tourism comprehensive service platform, and provide high-quality tourism experience for tourists through careful website design, high-quality tourism products, detailed information construction and effective promotion, security guarantee mechanism and quality services.