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On the Marketing Skills of Constructing Small Enterprise Websites

Source: Shangpin China | Type: website encyclopedia | Time: April 10th, 2012
Beijing website construction Shangpin China: Before building a small enterprise website, we will make a solid plan, including the following 9 points:

1. Niche market (vertical subdivision market), business model

3. Domain name and virtual host, search engine optimization (SEO), website architecture and usability

4. Research content and development of keywords, website analysis

5. Marketing, venture capital

6. Insist

business model

You should make it clear that your small business website will provide your users and customers with the core values, and your website should provide users with a solution to a problem. By providing products or services, you can achieve a good user experience, so as to achieve the goal of profitability.

In the early stage of website operation, you may want to provide a free trial with limited time, or a free member with limited functions. Then let users upgrade to full members or payable members.

When the website is popular and there are many members, you should consider adding advertisements or SEM on your website. According to the content of your website, place Google AdSense or Baidu Alliance, and you can target relevant advertisements to your website.


Niche market

Choosing a niche market is our primary goal and ensures that:

·You will become the first company to build a station in this niche market, and take the lead over other competitors.

·You will still be enthusiastic about this market in the next 5 to 10 years.

If there are already competitors in this niche market, your goal is to explore potential user groups.

Domain name and virtual host

The website domain name represents your brand, while the website image represents the face of your enterprise. So when choosing a domain name, consider the name and brand relevance of your website, which will be more or less related to website ranking and search engine awareness. There are two options:

·Brand related domain name

Keyword related domain names allow you to include them in the core keywords of your domain name.

The advantage is: as a search engine potential domain name keyword ranking knowledge.

The disadvantage is that many keyword domain names are too general, which helps the brand value is small.

Brand domain name is the first important step to build your brand, your brand, your website's difference and your user identity.

The advantage is that others can see your website more clearly, remember your website more easily, and have brand effect.

The disadvantage is that your domain name may not describe the ranking of the core keywords of your products or services.

For example: Alibaba, Yahoo, eBay, etc

The first choice of virtual host is to be stable, followed by bandwidth resources, functionality, etc. There is nothing to say about virtual host. Some well-known IDC vendors in China do a good job.

Search engine optimization (SEO), website architecture and usability

When the website starts to go online. We began to optimize the major search engines, including internal and external optimization, and understand Baidu Google's keyword ranking and analysis algorithm.

Website structure (or internal website structure) is the correct internal link structure incorporated into the URL structure and page naming convention, so that your website can lay a solid foundation for future expansion.

Create good website navigation (main menu and bread crumbs) to reduce the bounce rate of your website visitors, optimize the landing page and friendly user experience design, and help improve the conversion rate of traffic.

Research content and development of keywords

Observe what keywords visitors use to find their own websites, and record these SEO data every day, ranking up and down, Baidu weight and inclusion, and the external chain. You should use SEO query and diagnostic tools, so that you can query more conveniently.

The website content should be updated steadily and released regularly. As more and more content increases, the problem of duplicate content will eventually arise. Google has already explained that duplicate content will be punished, delete duplicate pages, and tell webmasters how to improve URLs and content.

There are many ways to build external links, such as purchasing or exchanging links.

Website analysis

The website will know the source and loss of visitors through traffic analysis. At present, the mainstream website analysis tools are:

·Google Analytics

·Stationmaster statistics

·51

·Baidu Statistics

·Wait

marketing management

·Online marketing, free SEO optimization, paid SEM marketing promotion, media promotion, B2B platform promotion, website channel and alliance website integration.

·Offline marketing, media promotion, newspapers, magazines, traffic advertisements, car advertisements, leaflets, etc.

·The main thing is to have your own marketing strategy before you can get the brand out.

risk investment

Unless you want to keep your business in a relatively small scope, you will need more venture capital funds once the audience of your website grows larger and larger.

insist

You can't expect your enterprise to succeed overnight. Even if there is such an example, it may not be our turn. Persistence is the most effective strategy.

This article was published on Beijing website production Company Shangpin China //ihucc.com/
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]