Website production process, SEO precautions
Source: Shangpin China |
Type: website encyclopedia |
Date: June 13, 2012
Website production process -- must see for beginners!
I. Basic concepts 1 Web Page The web page is (a very difficult concept, extremely abstract, can't be seen or touched). Why do you go to the Internet? What you see on the WWW is the web page. It is a file written in HTML with maps and music
2 Home Page Home Page is a web page, which is the starting screen for entering a website, just like the blue sky and white clouds of the "plague bar". That is to say, the home page is the facade of a website. To design an excellent website, there must be a home page that "makes it difficult for visitors not to look at it". It must be attractive, attract the attention of every visitor, arouse people's curiosity, and make people have an impulse to explore your website in depth. An excellent homepage is a good one Beijing website production The first element that must be possessed.
3 Hyperlink Hyperlink is the nervous system of WWW. It is also a wizard, which takes you from one web page to another, or from one part of the web page to another. Hyperlinks are linked with special text or images. Click on them to realize their functions.
4 HyperText Hypertext is a new form of document, which means that the content of a document can be linked to relevant information indefinitely. Hypertext is the combination of natural language text and computer interaction, transfer, dynamic display and other capabilities. Hypertext system allows users to arbitrarily construct links, which are realized through Hyperlink.
5 Hyper Text Markup Language Hypertext Language (HTML) is a standard language for making and writing web pages and hyperfiles containing hyperlinks. It consists of text and tags. Hypertext files generally have an extension of. html or. htm.
Organizational structure of the website
Netizens on the Internet must think that the Internet is rich in content and information, but have you ever thought about the organizational structure of a website. There are four types of web page organization:
1. Linear structure This is the simplest structure of a website. It is organized in a certain order, which can be chronological, logical or even alphabetical. They are linked linearly through these sequences. For example, the general index uses a linear structure. Linear structure is the basic structure for organizing web pages, and complex structures can also be seen as composed of linear structures.
2. Two dimensional table structure This structure allows users to browse information horizontally and vertically. It is like a two-dimensional table, just like looking at the timetable.
3. Hierarchy The grade structure is composed of a grade main line to form an index, and each grade point is composed of a linear structure. Such as website navigation. Before constructing the hierarchy, you must fully and thoroughly understand the content of your website to avoid the error of loose linear organization, which is inconvenient for visitors.
4. Reticular structure This is the most complicated organizational structure. It has no restrictions at all. Web pages can be freely linked. This structure allows visitors to jump from one information column to another, with the purpose of making full use of network resources and enjoying hyperlinks. The whole Internet is a super large "network" structure.
Start building your website
1. Master your website When you want to build your website, you must have browsed online for n hours. When you see someone else's online home, or you are stimulated by a friend's spirit of "visiting my website", you begin to have the impulse to build a home online! But at this time, you don't know the purpose of your website, what kind of pages you should make, and what furnishings you should have at home. So you should calm down and think about how to plan your website. First, you should have confidence and knowledge. Third, you have to have content, what kind of theme the website should have, and what other people will see on your website. Next, you need to organize your web pages and what structure they should be. This structure should not only make visitors feel your style, but also make it convenient for you to maintain your website. Finally, conceive your "attractive" appearance (Home Page).
2. Prepare tools and materials Take out the wrench, wire, screwdriver and We are going to make web pages! You can use IE's frontpage, but you should have a better one, Frontpage98 of course! Simple operation of Word; Support all web page tags of Microsoft and Netscape, excellent compatibility; Provide a variety of design templates, form guides and other fool functions; Powerful management tools can check web links, view organizational structure, transmit online and even check your spelling errors; "What you see is what you get". You can switch between normal view, HTML and preview freely. Of course, you can also choose according to your hobbies: Hotdog agemill; Homesite...... whatever. With programming tools, it's time to prepare your web materials! Text, pictures, animations, midi and mp3 music are all ready to be transferred to the Internet. You may need to use Photoshop for making pictures, GALE for making gif animations, Map This for making image maps, and Chinese font library to make these things.
3. Make Web Page Of course, we need to make web pages So you made the web page! (Later)
4. Test website Testing is essential when the web page and links are well done. The FrontPage web server (WEB server) of Frontpage98 can be used to test your web pages to see whether the links are correct, find problems and correct them in time.
5. Upload your web page No, you have to apply for a space to put web pages first. There are many websites providing free home page space on the Internet now. Go back to my home page //cooler.coool100.net Go ahead, I collected some. After applying to the space, take the ftp tool and go! For example, cuteftp, first add your in the site management, fill in the address of the upload host server, your user name, and your password. Start connecting to the host, log in to the user, open the directory you are allowed to upload on the right,
Drag everything you want to upload. Note: your homepage name should be index.htm; Index.html or default.htm; Default.html, according to the requirements of the application place, as well as the case of the file name, the unix host can distinguish strictly. After uploading, you can enjoy your works. How about it? Be excited!
6. Promote your website The website is ready and uploaded. But now nobody knows how to promote your homepage? Of course, you can go to chat rooms, post posts everywhere, send E-MAIL notices to friends, log into search engines, use free advertisements, and exchange connections with others
7. Website maintenance and update If you want to have a large number of visitors, you need to update your web page frequently, increase the content of the web page, and make up for the defects of the website.
Nine Notes on Web Guide Design
1、 When the navigation button is linked to the current page If the same group of navigation buttons are repeatedly used in each Web page, it is inevitable that a certain navigation button will be linked to the current page. In order to achieve the consistency of interface design, it is not absolutely necessary to remove this navigation button, but the Web page designer can make this button no longer have the function of hyperlink; Or reduce the chroma and brightness of this button (for example, dark green becomes light green, bright red becomes dark red), so that readers can clearly realize that this dark set navigation button no longer has the function of hyperlink.
2、 Don't provide too many hyperlinks in a short article Proper and efficient use of hyperlinks is one of the indispensable elements of a good navigation system. However, excessive abuse of hyperlinks has resulted in links everywhere in a short article, which has damaged the smoothness and amiability of Web page writing. In short articles full of hyperlinks, it is likely that many of them are meaningless and unnecessary links. For example: link to a link with only two or three lines of notes on a page, link to a link with only a sign "under construction" on a page. In a Web page of moderate length (3 or 4 screen pages), it is better not to provide more than 10 text hyperlinks in the article, so that the whole page can be written smoothly, and the reader will not see a lot of hyperlinks, but will not know where to take them. Moreover, two or three literal hyperlinks appear side by side in a row, which can easily be mistaken for a longer hyperlink, so that readers ignore it and lose the original function of these hyperlinks. If you really have so many hyperlinks that must be provided to readers, it is better to list these hyperlinks on a menu page or directory page one by one in a column way, which will not hinder the smooth passage of the text, but also present a clear navigation link at a glance.
3、 Make the length of the hyperlinked string moderate and the text natural Grasping the words that can convey the main message as the anchor of the hyperlink can effectively control the length of the string of the hyperlink, and prevent the string from being too long (for example, the whole line and sentence are anchor strings) or too short (for example, only one word is used as the anchor), which is not conducive to the reader's reading or clicking.
4、 Pay attention to the color presentation of hyperlinks and simple narrative text The language of WWW - HTML allows Web page designers to specifically mark the color of simple narrative text and hyperlinks, so as to enrich the color presentation of Web pages. If your website is full of informative information and you want to convey it to visitors, it is recommended that you use the color of the text and hyperlinks on the website to design a cleaner and more elegant color, which will be more conducive to reading: pure narrative text is presented in darker and darker colors (such as black, dark green, dark brown), Hyperlinks are highlighted in bright and eye-catching colors (such as bright yellow, emerald green, and bright orange). Visited hyperlinks are presented in colors lower than the original hyperlink brightness. 5、 Analyze and describe the bookmarks or coollinks you provide It is often seen that enthusiastic Web page designers list carefully collected bookmarks or coollinks to share readers' personal experience of surfing the WWW. However, most Web page designers only provide a large number of links, without classification, analysis or explanation of why this link is good and worth recommending? Why is the main content of the link wonderful? Where is it again? Providing your bookmarks or coollinks is a great act of kindness, but without analysis and explanation, it falls short. Take a few more minutes to classify and annotate the bookmarks or coollinks you provide, which can provide readers with clear concepts and unlimited convenience, and also make the navigation system of your platform more comprehensive. The unspecified and annotated coollinks are actually not cool at all. To be honest, anyone can easily find hundreds of links at Yahoo. If you don't give a personal and unique comment and introduction to these recommended links, why would readers bother to get your site to look for an index? Any classified index or search engine is absolutely more complete than your links. 6、 Provide necessary links in documents with sequential order Separating long files into smaller Web pages has greatly increased the affinity of the interface. However, in the configuration of navigation buttons and hyperlinks, Web page designers should be more careful and considerate, so that readers can still quickly and conveniently access any other page regardless of the level of your site. Webpage designers should pay special attention to:
1. Provide the navigation buttons or hyperlinks of "Previous Page", "Next Page", "Back to Sub directory Page" and "Back to Home Page" in a series of documents in consecutive order. Each Web page should at least provide the navigation buttons or hyperlinks of "Previous Page", "Next Page", "Back to Sub directory Page" and "Back to Home Page", so that readers can know their own page immediately, It is a small part of a larger document. (Consider and be considerate of a reader who does not link to this page from your Home order, but jumps to this page by following a link on another platform). And through these links, you can refer to the coherent content of the link "previous page", "next page" and this page at any time; Directly click "Back to Sub directory Page" to find other related titles; Or jump directly to the homepage to browse the information of other different items. 2. Briefly indicate the title or content summary of the document on this page, the previous page and the next page In a series of consecutive documents, each Web page should be accompanied by a descriptive title, so that the reader can clearly grasp the key points of this page at a glance. In addition to providing navigation buttons or hyperlinks for "previous page" and "next page", the perfect navigation system also adds concise and expressive titles and content summaries of the previous page and the next page, so that readers can first understand what kind of Web page they will connect to even if they have not clicked on these Web pages.
3. Remind readers that a series of documents have reached the end When the reader has reached the last page of a series of documents, the web page designer should provide a short notice to remind the reader, and no "next page" navigation button or hyperlink will be provided. However, based on the consistency of Web page interface design, perhaps some Web page designers do not want to suddenly lose a "next page" navigation button (especially the well-designed graphical navigation button) in the last Web page of the same series. To achieve this goal, consider darkening the color of the "Next Page" navigation button on the last page, without providing hyperlink function, and provide a short notice to remind readers that this series of documents has reached the end and there is no "Next Page" content.
7、 Provide table of contents and headline in a long Web page The ideal Web page length should not exceed 3 or 4 screen pages. However, if your Web page must be very long for some special reasons, don't forget to provide a table of contents at the top of the long Web page. The content of the Web page is also labeled with big and small titles to facilitate clear reading. It is particularly important to set anchor points and link to anchor points respectively in the HTML source of these titles and table of contents, so that your Web page can truly carry forward the high interactivity and convenience functions of WWW.
8、 Do not provide hyperlink to unfinished web page temporarily Hyperlinks or navigation buttons should lead readers to a real "informative" Web page, instead of describing a hyperlink in advance as super wonderful and super attractive in the way of "selling dog meat with sheep's head". As a result, readers are interested in connecting to the past, but they can't see any wonderful and attractive content at all. The only thing they see is, It's just a boring billboard: "Under construction". If you are eager to launch your platform and show your Homepage on the network, but there are still a few pages of Webpages that have not been completed, we suggest that you do not let these "under construction" Webpages officially appear for the time being. (That is, don't let these "hyperlinks" connected to "under construction" web pages have real hyperlink function for the time being.) When you are "almost" finished (when the web page is never "really" finished, you always need to constantly modify, add, and renovate), it is not too late to officially open the links. If you are eager to tell the readers that you are about to provide a super wonderful and attractive Web page on this platform, but are still working hard to catch up, you can put a notice next to the text that is about to be a "hyperlink" (but it still has no hyperlink function) to clearly inform the world, so as to save the time for readers to click and return in vain; It also prevents readers from returning disappointed with hope. 9、 Test the real feasibility of all hyperlinks and navigation buttons After the web page goes online, the first thing to do is to test the real feasibility of each hyperlink and each navigation button on each page one by one. Thoroughly check whether there is a failed link that cannot connect to the linked Web page, but instead an error signal of "FileNotFound" appears. This is the basic quality requirement of a responsible and competent Web page designer for his work.
Three Steps to Building a Personal Website Now the popular mantra of online and offline webworms is: "Remember to send me an email", "Remember to CALL me online" and "Come to my home". From the previous mailbox grabbing to the current homepage grabbing space. As NetEase provides free homepage space for the "first time", the free homepage expands rapidly like Chinese netizens. This cola is killing us netizens! Having your own online home is the pride of every netizen. Here I will introduce the three steps of building the station.
1、 Station construction Since it is a personal website, the first step is to have a (...) personal website! But we still need to prepare the "furniture" - --- web page first. Tools for making web pages can be divided into two categories. One is that you get what you see, such as netscape navigator gold, frontpage98, etc. This kind of software is simple to use and suitable for beginners. The other is text editing, such as hotdog and homesitet, which are suitable for professional designers. For us, it's Frontpage98 of course! Simple operation of Word; Support all web page tags of Microsoft and Netscape, excellent compatibility; Provide a variety of design templates, form guides and other fool functions; Powerful management tools can check web links, view organizational structure, transmit online and even check your spelling errors; "What you see is what you get". You can switch between normal view, HTML and preview freely. Of course, you can also choose according to your hobbies: Hotdog agemill; Homesite...... whatever. The content of the personal homepage is the most important. First, you should determine the theme of your own webpage. Don't make a potpourri of different topics. Think about what you are doing? Why? What are you doing? Don't forget to use as few large pictures as possible to make the transmission of web pages faster. Lest visitors close before they can see the "true face of Mount Lushan"! It's terrible! "Everything depends on money". After the web page is made, you need to apply for the home page space. Otherwise, how can you build a home without land? There are many free home pages available on the Internet now, but many have been suspended or reorganized under the robbery of everyone. However, there are still businesses. Please apply as many as possible in case of emergency. When there is space, we begin to build houses. There are generally three ways to upload web pages: Email, Ftp and www. If you upload by Ftp, you can use cuteftp and other tools to fill in the host address at host, and then fill in the user name and password. (These things will be emailed to you after you apply for the space, or they may be available in other places.) Connect to the host, log in, upload ha-ha! My home has been built! (with an air of arrogance)
2、 Publicity If only you know the address of your web page, then (The real personal website). Therefore, how to advertise your website becomes the key to the number of page views. There are several ways to publicize the website. First, register with major search engines, such as yahoo, goyoyo and other foreign search engines. Domestic companies such as NetEase, Sohu and Yinghaiwei can register by filling in the form. Second, join various ad exchange organizations to add their ads to your homepage, and your homepage ads will also appear on the homepage of other members. The third method is to register your web page in the personal space column of domestic and foreign ISPs, and select different types of registration according to the content of your web page. The third method is to use the online broadcast station, Broadcaster (www.broadcaster. co.uk), which can help you register with nearly * * * search engines. The fourth way is to go to bulletin boards, forums, BBS, chat rooms and so on to hype up, so that The fifth way is to email your friends and tell them "I have my own home". Constantly publicize, publicize and publicize, the counters on your website will definitely (No! Not enough digits?)
3、 Maintenance updates In fact, this should be the most important thing. To maintain the number of visitors to the web page, you should constantly update your home page, add content, and always give people a sense of freshness. Collect more information and listen to others' opinions when surfing the Internet. Content first!
Seo precautions in enterprise website construction
We help optimize enterprise websites. This optimization is usually based on ready-made website programs and content. Most enterprise websites that we often encounter do not consider the principles of search engine optimization in their programs and designs SEO website optimization The work has added great difficulty!
This is a reminder for those who want to build new corporate websites or websites that need to be revised. Never do this kind of website without considering the principles of search engine optimization!
Of course, if your website construction does not need to be promoted later and there will be a large number of visitors, don't look down!
Let me talk about some basic principles of search engine optimization that should be paid attention to in the process of building enterprise websites!
1. Don't be a website with dynamic pages. The reason is simple, because search engines prefer websites with static pages, or technically, the content of dynamic pages is not conducive to search engine crawling! It is really impossible to generate static pages, but we also need to find ways to map pseudo static pages (virtual static). Put this in the first place to let everyone know that this is the most important!
2. Simple website structure and hierarchy. If it is an enterprise website, there is generally not much content, so the website structure and hierarchy should be as simple as possible. If it can be placed in the root directory, it should be placed in the root directory! The directory structure should not exceed 3 layers. The search engine is lazy, and he has no time to look down layer by layer?
3. The title of each page is different. To match the content, the content pages of many websites are all company names or website names, exactly the same! This is a very annoying thing for search engines. It seems that all of you have the same name, Zhang San. How can you tell an outsider from you?
4. Don't use the FLASH navigation bar. The navigation bar is the column menu on the top of the general corporate website. Users can see or click your flash navigation menu, but search engines don't have that skill, at least they can't distinguish clearly!
5. The website is slow, unable to open for half a day, or often unable to access! If the search engine is blocked every time it comes, do you think it will still like your website?
6. There are too many dead links on the website. What is the meaning of dead links? They can't be opened by clicking once, and they can't be opened by clicking another one. That is, the link address page no longer exists or the link is wrong! This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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