Purpose of enterprise website
1. Enable the company to have network communication ability
In China, people often misunderstand the Internet and think that e-mail is the Internet. We have seen many companies that use email addresses as web addresses and print them on business cards. In fact, e-mail is just one of the most common and simple functions in the Internet. The real connotation of the Internet lies in the richness of its content, which covers almost everything. For an enterprise, the symbol of its network communication ability is that the company has its own independent website, rather than e-mail.
2. It is conducive to improving the corporate image
Generally speaking, if an enterprise establishes its own website, it is unlikely to bring new customers and new businesses to the enterprise immediately, or to significantly improve its performance immediately. enterprise Beijing website production Its role is more similar to the advertising that enterprises do in newspapers and television to promote the company itself and its brand. The difference lies in the larger capacity of enterprise websites. Enterprises can put almost any content they want customers and the public to know on their websites. In addition, relatively speaking, the cost of establishing enterprise websites is much lower than other advertising methods. The annual cost of enterprise websites is only a few thousand yuan. If an enterprise advertises in a newspaper, half of the page will cost hundreds of thousands of yuan in a few days. Of course, websites and advertisements are two different ways of publicity, with different functions. They are more complementary than mutually exclusive. If an enterprise has its own website, it should try its best to promote the website in various advertisements, put specific content into the website, and frequently update products and related information.
3. Realize e-commerce functions
Now, you can realize e-commerce function for your enterprise on the website. You can publish on the website:
A. Real time news release system: online WEB releases company news and various industry news, trends, announcements, etc;
B. Real time communication, message, quotation system, direct communication with customers through the website, and convenient collection of potential customer information;
C. Product release system: release the latest products at any time, update product details online, etc;
C. Online download system: including online management, online publishing, etc;
D. E-mall system: you can open your own shop online;
E. Customer message board, online survey, recruitment system, mailing list, BBS forum, etc.
4. Can introduce the company and its products in full detail
One of the most basic functions of the company website is to comprehensively and detailedly introduce the company and its products. In fact, the company can put anything that people want to know on the website, such as the company profile, the company's factory buildings, production facilities, research institutions, product appearance, functions and use methods, etc.
5. Can establish business contacts with potential customers
This is one of the most important functions of enterprise websites, and it is also the fundamental reason why so many foreign enterprises attach great importance to website construction. Now, major purchasers around the world mainly use the Internet to find new products and new suppliers, because this is the cheapest and most efficient. In principle, people anywhere in the world can see the company's products as long as they know the company's website. Therefore, the key lies in how to promote the company's website. A very practical and effective method is to register the company's website on the world-famous search engines (such as YAHOO, 3721, BUIDU, EXCITE, ALTAVISTA, etc.), and select keywords related to the company's products and services, so that potential customers can easily find the company and products. This is a common practice in international business and has been proved to be very effective in practice.
6. Can keep close contact with customers
In the United States, whenever people want to know what a company has new products, new services, or changes in old products and services, or even just want to know what news the company has, they will habitually access the company's website. Because foreign companies have become accustomed to publishing all new product and service information on the Internet, and regularly publish information about companies on the Internet. Chinese companies and customers are not accustomed to this contact method for the time being, and the website content of Chinese companies is generally updated once every longer. But as more and more companies publish products and information online, this situation will change significantly. After all, more and more companies have network capabilities and are getting used to communicating online.
7. You can use the website to get feedback from customers in a timely manner
Customers generally do not take the initiative to feed back information to the company. When the company designs the website, it adds a feedback system specially used for customers to contact the company. Because of the extremely convenient use, ordinary customers are relatively happy to use this method to contact the company. Therefore, the company can get a lot of customer opinions and suggestions.
8. Can reduce communication costs
For many enterprises, the annual communication costs, especially those related to import and export, are huge. Using multiple email addresses or online chat communication tools provided by the company's website can effectively reduce communication costs, which is a very practical benefit of the company's website.
Enterprise website promotion scheme
Enterprise website promotion, online marketing is a part of marketing and the core of e-commerce, and promotion is the most important part of online marketing. Many enterprises have websites to train the e-commerce department to carry out online trade. Website promotion is to let more people visit your website. If there is no traffic on the website, it is the enterprise's display on the Internet. Although everyone knows the importance of website promotion, there is a lack of an executable plan in website promotion. One hammer blows the other, resulting in no systematic promotion and no promotion effect. Therefore, it is necessary to preliminarily determine a promotion plan before promotion. From the perspective of website life cycle, a relatively complete enterprise website promotion plan should include a general goal and four stages
1、 Website promotion objectives
2、 Promotion of website planning and construction stage
1. Website architecture optimization
2. Navigation design
3. Link sorting
4. Title mark
5. Meta mark
6. Try to improve page PR
7. Website speed optimization
3、 Basic promotion means at the initial stage of website release
Log in to 10 major search engines and classified directories, purchase 2-3 network real names/common websites, and establish website links with some partners. In addition, cooperate with other marketing activities of the company to release corporate news in some media and industry websites.
4、 Promotion of website growth period
When the website has a certain number of visitors, in order to continue to maintain the growth of website visits and brand promotion, online advertising is put on websites of relevant industries, and advertising is put on several relevant professional electronic journals; Exchange resources with some partners.
5、 Promotion of website in stable period
Send online coupons irregularly in combination with the company's new product promotion and holidays; Participate in ranking and evaluation activities in the industry to obtain news value; When conditions are ripe, build a neutral industry information website related to the core products of the enterprise to assist in promotion.
Ten methods for enterprise website promotion
1、 Search engine for enterprise website promotion
1. Search engine login
According to the analysis, a large amount of traffic of small and medium-sized websites comes from search engines, and more than 80% of the traffic of some websites comes from search. Only when the website is well built can you log in to major searches, can customers search the websites of online enterprises on Baidu and other search engines.
2. Search auction ads
Now, the most commonly used ads for enterprises are search bidding, Baidu bidding and Google keyword advertising.
3. Search engine optimization
This is common SEO website optimization For the analysis of enterprise websites, optimize the relevant keywords in the search engine, which can rank in front of all major searches and bring about relevant transformation for enterprises.
2、 Links to corporate website promotion
1. Friendly Links
Good friendship links can also bring related traffic and rankings to the website. When enterprises are making friendship links, they should pay attention to the relevance of the other party's website and be related to the content of their own company's website.
2. Links to web sites
There are many websites now, such as hao123265, but most enterprises are difficult to join. You can find industry websites to join.
3. Purchase the outer chain
In terms of the weight of websites in the search, if the website has enough excellent external links, the ranking of enterprise websites will be high, and the search will be more and faster. When buying external links, pay attention to the relevance of websites and whether they are included normally.
3、 Enterprise website promotion offline
1. Logo promotion
In the place where the enterprise logo appears, the website will appear, such as the enterprise's business card, envelope, vehicle, etc.
2. Advertising attached
Attach the website of the enterprise to other plane and media advertisements of the enterprise.
3. Offline promotion
Ground activities, outdoor advertisements, and the website of the enterprise are printed on some gifts.
4、 Information release of enterprise website promotion
1. Forum
Select some relevant forums and post bars to publish and publicize the information to be publicized by the enterprise.
2. Blog
You can set up multiple blogs and join relevant circles to publish information.
3. Yellow Pages and Classified Information
These websites serve as a platform for pure information distribution, on which enterprise product information can be published.
5、 QQ group of enterprise website promotion
1. QQ group chat
Join the relevant QQ group to carry out chat and ask for some relevant content.
2. QQ group sharing
You can upload some enterprise brochures to QQ for sharing.
3. QQ group email sending
Many QQ groups have set up an email group discovery function, which can be used to send related content in groups.
4. Self built QQ group
Enterprises can also open multiple QQ groups, so that they can publicize at any time.
6、 Watermark for enterprise website promotion
1. Picture watermark
The corporate watermark should be printed on the promotional pictures of the enterprise, and the publicity of the enterprise website should be published in other places and reprinted on other websites.
2. Regular frequency watermark
Now there are many video sharing websites, and enterprises can put some related promotional videos on them with watermarks. If they are particularly exciting, I believe many people will pay attention to them.
3. Data watermark
The original website is indicated on some articles written, and some information brochures such as PDF and e-book are added with the enterprise website.
7、 Mass distribution of enterprise website promotion
1. Mass mailing
What we emphasize here is the discovery of email groups, not only spam groups, but also mailing list subscriptions.
2. Group distribution at altar
3. Blog group
4. Group sending of message book
8、 Recommendation of enterprise website promotion
1. Net picking
Now there are many web sites, such as 365key and Sina Vivi, which can add some content related to enterprise websites.
2. Bookmark Collection
Baidu collections, QQ bookmarks, etc.
3. Top guest website
For promotion on Digg website, submit some articles on non corporate websites for promotion.
9、 Advertisement for enterprise website promotion
1. Soft advertisement
Publish enterprise news on relevant websites and promote enterprise websites.
2. Competitive advertising
Baidu, Google, sogou, yahoo and other bidding promotion.
3. Advertising Alliance
Now Ali Mama is promoting the promotion of advertising alliances such as Yi.
10、 Web2.0 for enterprise promotion
1、 RSS
You can submit the website content, blog and other related content to the RSS sharing and folding website.
2. Instant Blog
For the torrent of QQ, you can search and add some relevant personnel, and then publish information.
3. Encyclopedia websites
Baidu Encyclopedia, know, love to ask, and know why, answer questions on it and leave your own website.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
