How to make websites full of vitality and not be the Internet cannon fodder
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-06-11
China's Internet is not necessarily the most mature, but its scale and acceleration must be the top in the world. Although it can be chaotic sometimes, there are many opportunities in the chaos. The development of the Internet today is not a problem of the industry, but has changed the entire economic form and lifestyle. If you live without a net, you can't live without a net. I don't know whether Ma Yun said that if we don't take the initiative to participate in e-commerce in the future, there will be no business to do. If you understand e-commerce here as selling things online, there may be no business to do. No matter what industry you are in, whether you sell something or not, if you don't quickly expand online now, you may be eager to see your company go bankrupt in the future. The most basic thing is to have a website of your own. Yes, WeChat Weibo account can not be opened first, and search advertising can not be opened first Website production This thing must be worked out first. No matter how simple it is, at least it must have a facade and be regarded as a home on the Internet. Some bosses realized this, so they found some website building companies and quickly put together a beautiful website. However, many bosses may not know that building a website in China refers to building a website, that is, building a website. For marketing and functions, site builders are powerless. As a result, many flashy or ugly websites appear on the Internet alone, which seems to have no sense of existence. In fact, after the website is completed, it is a matter of putting content inside. The reason why many websites don't have a sense of existence is that the content is not right at all, or the whole content framework is wrong at the beginning. These mistakes should be corrected, otherwise they are just playing soy sauce on the Internet and cannot bring you benefits. From the perspective of marketing, the content of enterprise websites has the following disadvantages: 1. Hot (Xiang) update area: enterprise news Many enterprise websites have the awareness of updating, so whenever there is any news inside the company, they quickly publish it on the Internet. What activities they attend and what projects they win that day, they feel very lively, and the person who updates the news may also have a deep sense of pride. However, who can read these news except our own people? Will the search engine index these contents into the database? These are obviously contents that have no value to users and cannot help users solve any problems. The enterprise news area is just a pornographic area. It is suggested that the whole area be removed directly. 2. Pretty, ugly, empty shell The website of some companies is just a purely display website, and the content of the plate will remain unchanged after it is well done. Although it is gorgeous, it will not be updated even when the sky falls. What's more, the template is dead, and there is no function to add new content. In this era, purely display websites will give people a cold feeling. If they don't even have the function of leaving messages, they are no different from seeing off guests behind closed doors. In addition, it is necessary to flexibly modify and add the structure of content. If the post marketing is not considered when building the site, it is recommended to start over. 3. Broad but not profound Some bosses are naughty again. They know that the website must be updated regularly to live, so they give orders to employees to search for relevant content everywhere, and those who touch it will be improved. They imagine that the website will have rich content for others to see, and will make themselves more professional. This practice often returns a strange phenomenon, that is, "eating everything but getting sallow and emaciated". All the content will dilute the theme of your website. The final result is that you are confused and don't know what you are doing. If you want to attract traffic through massive content, it is usually useless, because search engines can't figure out what you do. 4. "We are so awesome" This is a mistake that many small and medium-sized enterprises are prone to make. They constantly boast about how powerful they are, improve various honorary certificates and major projects, show their major advantages, make promises like empty promises, and introduce cases to emphasize what they have done. The screen is full of "I, we, our, we", It's better to put less of what you say is good for you. Not only can you not persuade others, but it will make people think that your company is just boasting. When the user comes in, the first thing he cares about is whether he can help him solve the problem. As for how awesome it is, after the initial intention of the user, he will have the opportunity to let you know. 5. No brand awareness, unable to find myself This is a serious problem faced by many small and medium-sized enterprises. The content of the website does not reflect the brand characteristics, and you still cannot find yourself after tossing and tossing. This is a dangerous thing, because brand is a valuable intangible asset, and it has nothing to do with the size of the enterprise. Even a small enterprise should have its own brand. At present, among the websites of small and medium-sized enterprises, the brand awareness is generally weak. They are all doing business with the mentality of doing business, and there is no output on the brand image. 6. The smell of copper is too strong Many bosses think that the purpose of opening a website is to promote business online, so they are full of various sales traps on the website, and they will not miss any link that can make customers clinch a deal. From pop-up window to sales text to inquiry button, customers are expected to clinch a deal on the spot everywhere. Many medical websites do this, but medical websites have a special user experience. If ordinary websites do this, they usually drive users away directly. Is it not disgusting enough that users come to your website without getting any help and are sold instead? How to avoid the above drawbacks? Many drawbacks often have some commonalities. They are not technical problems, but thinking problems. As long as we change our thinking, many problems can be solved. The change of thinking can refer to the following directions: 1. Entanglement towards users How to update the content after completing the website? This is something that many enterprises are quite confused about. Even if there are specific website columns, they do not know where to start updating. In fact, it is very simple. In your business scope, you should write your content around the problems that users usually encounter. For example, if you are a website selling walnuts, users generally ask "How much is the market price of walnuts?", "Where is the best walnut?", "Are walnuts eaten raw or cooked?", "What are the good ways to smash walnuts?", "How many walnuts are suitable for a day?" and so on. If you can't even provide these answers, Then close the door. The user doesn't know where you got your walnuts. If you can answer the customers' questions one by one, even if they know you want to sell them walnuts, they won't mind. 2. Don't always think about playing selfie Don't be too egotistical. It is not to destroy your prestige, but to consider how to let customers see where your prestige is. Many enterprises are used to expressing their business situation in ways that outsiders cannot understand, and the words include a lot of "we". It is wise to first throw out the most knotty problems of customers and the problems we are good at solving, and then tell them that we can solve them well for you. This is the most benign small cycle. In fact, the first time a user sees you, there is a point of appeal: whether the products and services you provide can help me, you only need to tell him directly whether it is OK or not, and then there is the possibility of making you boast. When introducing your business, you should focus on descriptive content, supplemented by descriptive content, with more verbs and fewer adjectives. 3. What is your content goal- A library How can you prove that you are an expert? Of course, it's not just about bragging about how strong you are, but about showing your professional knowledge. The reason why the word "sun" is used is to let you express knowledge in a way that readers can understand, preferably in a way that people like to hear and see (note: being relaxed and happy does not mean being superficial, but rather a kind of wisdom). If someone enters your website, it feels like entering a library, even if it is just a reading room, will everyone still make a noise? The experts and scholars always have the most say, if you really want to say something. What your website should do is to use rich professional content to establish authority and compete for the right to speak. In this way, the deal will come naturally. Now there is no need for a cold official website, but a useful and energetic website for others. Change, starting from eliminating the above six listed drawbacks; Value added starts from the practice of the four ideas mentioned above. Get moving, people who don't want to be Internet cannon fodder! 4. Don't always think about playing "one night stand" Online business is not like a physical store. Monks cannot run away from temples. We can naturally walk into a strange store on the street to buy things, but when we meet a shop on the Internet, the first step is to decide whether to look at it (based on the first impression). If we decide to look at it, we will have a more in-depth understanding, and then we will decide whether to close a deal with you. However, the channels of understanding will not be limited to wandering around your website, but through multiple channels, such as asking people around you, searching your brand name, and seeing how the feedback on enterprise Weibo is. Only a few Xiaobai will place an order as soon as they enter a strange product page. Most users still need a long process to build a sense of trust before they decide to buy. Therefore, those who use a gorgeous product details page as the landing page, even if they can get a good ranking, most of the incoming traffic is lost, and the final effect is still not good. It is wise to use a large number of valuable content pages as the flow import page, and then do a good job in the internal link structure to lead to the product page.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
