How to improve the quality of network promotion
Source: Shangpin China |
Type: website encyclopedia |
Date: August 10, 2012
1. Big flow keywords
Every industry will have a large flow of keywords. The main key words of the website, of course, give priority to those with large traffic, which is the cornerstone of website sales. From this perspective, as long as SEO On the premise of ability guarantee, it is not a problem to choose any keywords. However, the keywords of large traffic are usually divided into two types. One is the real traffic, which reflects the needs of actual users and is stable and effective, and the competition is often fierce. The other is the fake traffic, which is brushed by software and generates large traffic in a short period of time, or the search volume caused by an event surges, such as "Spring Festival Gala Sleeping Sister" and "Liu Qian's Magic Uncover" similar events, It can keep keywords high for several weeks. However, for websites that need long-term development, it is usually not wise to judge keywords by traffic. Can you make money with your seo investment and your return? Large flow keywords have been done with great effort, can you ensure that you are profitable? Every industry can have big flow of key words. The Lord of the web site keywords choose, of course a priority traffic flow, big flow is the cornerstone of the web site selling. From this perspective, as long as the ability to ensure SEO, under the premise of choosing what to key words is not the issue. However great the flow of key words usually divided into two kinds, one kind is real flow, the response of the actual needs of the users, stable and efficient, the competition is normally intense, one kind is false flow, brush with software, a brief period of big flow produce, or an event trigger search volume surge, such as "day television gala sleep elder sister" "liu qian magic revelation" of similar events, can let the key words for weeks time are very high. But, the need for long-term development of the website for, through the traffic to judge keywords are usually not wise practices. Executive power, money, manpower, time and so on a series of seo input and you can let you make money if return? Big flow keywords using the strength to do up, can ensure that you is profitable?
2. Too precise keywords
How to consider the accuracy of keywords. For example, you are an auto repair worker and need to find a job in Beijing. "Beijing auto repair technician recruitment" is more accurate than "auto repair recruitment". Many enterprises also make such mistakes in advertising. In fact, many users receive your information passively when they receive it, and their memory is limited. You said that who would remember the exact name of a company in the advertisement. For example, for our company's website construction project, the search for "Beijing campus website construction" is more accurate than "Beijing website construction", but the traffic of the search for the former is basically a few per month. The more accurate the words are, the more difficult it is to control the flow. Although search engines can intelligently combine keywords to help you simplify the difficulty of keywords, if you position keywords too accurately, it will not pay off. How to consider the accurate degree keywords. For example, you are an automobile workers, need to be in Beijing for that. "Beijing automobile mechanic recruitment" is better than "motor repair recruiting" more accurate. Many enterprises in advertisement when also can make such mistakes. In fact, many users at receive your information dissemination are passive reception, memory a limited degree, you said what people will remember the advertisement in the name of a company accurately. Such as our company website construction project, search "Beijing campus website construction" is better than "Beijing website construction" more accurate, but the search former flow basically a month will produce a few. The more accurate word is not easy to control the flow of how much. Although the search engines will be intelligent combine keywords, help you simplify the difficulty of the key words, but if you put the key words positioning too precise, but the loss outweights the gain.
3. Speculative keywords
The selection of keywords needs to be closely linked with the industry and users, and the keywords that come out of the imagination usually do not work. For example, the website of an English website construction company, can you think of the difference between the two keywords "English website construction" and "English website construction"? If you choose "English website construction", I'm afraid you will lose more than half of your keyword traffic. If you don't respect user habits and industry norms, even if you think about it, you will miss a thousand words. Who can decide to use this rule for your keywords? The easiest way is to look at what users are searching for, the keyword ranking of your competitors' websites, and your industry keyword ranking. Proceeding from reality is the absolute principle. Key words choice needs and industry, and the user closely and pat head out of the key words often dream it won't work. For example an English website construction company website, you can think of "English website construction" and "English website construction", the difference between the two key words? If you choose the English website construction "I'm afraid your keywords flow to lose by more than half. Don't respect user habits and industry standards, even if you think about, YiZiZhiCha exact. Who can decide you with this code of keywords, the simplest method is to look at what users search, look at your competition web site keywords ranking, see your industry keywords ranking. From the r eality, is a hard truth ah.
4. The regional keywords heat insulation membrane
Many service enterprises will emphasize local nouns in their websites, such as“ Beijing website construction ”"Beijing Website Construction Company". You can do a search and find that one mechanism of the search engine is to search for the same word in different regions, and the rankings are different. For example, I search for "website construction" in Beijing and Shanghai at the same time, and the results are local websites with good weight, while I search for "Beijing website construction" and "Beijing website construction company" in Nanjing The top three are basically the same. This is more intelligent for many local enterprises, which saves us a lot of trouble. When dealing with keywords, we can spare more energy to find related industry keywords. Many service enterprise will be on the site where emphasis on terms, such as "Beijing website construction" "Beijing website construction company". You can begin to search, you will find a mechanism of search engine, which is in different areas of the same word search, appear ranking is not the same, for example I in Beijing and Shanghai and search "website construction", come out, the result is the local weight very good website, and in nanjing local search "Beijing website construction" and "Beijing website construction company" out the top three basic same. This for many local enterprise is intelligent, save us a lot of trouble, in the treatment of the key words, can spend more energy to look for related industry keywords.
5. The key words trying
The keywords that cover all aspects are generally piled up. Many websites are given to professional SEO companies, usually in various combinations. The weights are naturally separated. It can be said that the current keyword mining tools are very developed, and the general SEO staff can find most of the keywords, and then when screening, they are not the best together. All the key words of average performance is keywords to stack, many web site to professional seo company, it's usually all kinds of combination, all kinds of fancy phrases. The weight of the open space also is very natural. Can say, now of the keywords mining tool is very developed, general seo personnel can find most of the key words, and then in the screening, and not together the best. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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