Common loopholes in website construction
Source: Shangpin China |
Type: website encyclopedia |
Date: August 10, 2012
It plays an important role in website marketing. Some people often ask why some enterprises receive soft calls and soft hands when they try to open up the network marketing road through the construction of websites, and why some enterprises are late to go online after the completion of website construction? With years of professional experience Beijing website construction A preliminary analysis of the common ground of the current status of the team and enterprise websites: In web marketing play an important role. People often ask, is also trying to get through the construction site network marketing road, why some enterprise answer the phone to give up, some enterprise website construction completed online actually slowly go unattended after? As many years of professional experience of Beijing's website construction team, the enterprise website present situation in common for a preliminary analysis:
Website image page reflecting corporate image: many corporate websites use website image page, which can better reflect corporate image. The image page is generally unchanged from Website optimization On the other hand, when the crawler arrives at the home page and finds no updates or changes, it will no longer crawl down, but return the same way, indicating that the website has not been updated. Even if the website information is updated every day, it will not help. Therefore, Smart Network does not recommend using image pages, nor does it recommend using Flash to create website image home pages. The image of the enterprise reflects the website image page: a lot of enterprise web sites use website image page, can better reflect enterprise image. Can image page generally no change from web optimization into consideration, grab a spider arrived after the home page, found and no update or change, it is no longer crawl down, but came back and said no update web site. Even if the website information update every day also of no help. So clever network are not recommended image page, more do not suggest using Flash making web image home page.
What are the types of websites? What are the static websites and dynamic websites? The type of website, which a few kinds there are web site, often say static and dynamic web site respectively What?
Customers often ask on the phone how much it costs to build a company website. For such a big concept, we can only introduce the website construction business step by step, so as to determine the final needs of customers before quoting. Because websites are basically charged according to page design and function, and websites are divided into dynamic websites and static websites. Often have customers on phone asked "do a company website how many money", so big a concept, we can only gradually introduce website construction business, so as to determine the final demand can offer customers, because website is basically according to page two chunk of design and function to collect fees, and the website and dynamic and static web site is divided into two categories.
Static website: a static website refers to a website edited in html language, without a database. After the website is built, users cannot modify the website content themselves, but can only edit it through other webpage production software and upload it to the server using ftp transmission software. Therefore, a static website is first suitable for users who do not need to update the website frequently, because it is very troublesome to maintain. Static web site: static web site is refers to using HTML editor of the web site, do not take the database, website construction after, user can't modify your content, can only through the other web pages with FTP software editing software to the server transmission, so static web site is suitable for the first site doesn't need often update user, because maintenance up very trouble.
Dynamic website: dynamic website does not mean that there are animations and other dynamic elements on the website, but that the website content is connected to the database. The website construction company will create a set of website management backstage to facilitate users to update content daily, such as publishing information, updating products, etc., as long as they can access the Internet without installing any software, it can be convenient, Dynamic websites are very popular because they manage websites quickly. At present, most websites are dynamic websites. Because static websites have fast browsing speed and are easy to be included by search engines, many websites are built by combining dynamic and static methods. Dynamic web site: dynamic web site and not websites with animation and some other dynamic elements, but that a site content and database connected, website construction company will produce a set of web site management background, the convenient user daily update contents, such as release information, and updates the product and so on, as long as you can get to the Internet, do not need to install any software, it can be convenient, fast of site management, so the dynamic web site by a welcome, at present most web sites are dynamic web site, because the static web site visit speed, and to websites, so there is a lot of the combination of the way the dynamic and static website built.
The development languages commonly used for dynamic website production are: asp, php, asp.net, jsp; There are several databases as follows: access, mssql server, mysql, oracle, among which the first three databases are used most. Access databases are small databases, suitable for users with little website content, and general virtual hosts support access databases for free. Dynamic website production general use of the development of the language has: asp, PHP, asp.net, JSP; The database has the following kinds: access, MSSQL server, mysql, oracle, the top three kind of database use most, the access database is small database, applicable to the web site of the few users, and general virtual host support free access database.
The website logo and pictures are not tagged with Alt: in Baidu's explanation of website optimization, it is introduced that pictures and Flash are not recognized by spiders. Some friends say that search engines provide image search. Since they can't identify images, how can they search? Through the Alt tag of the image, of course. The Alt tag is used to introduce the image, just like a business card, to tell the search engine what the image is. In the W3C standard, it is also recommended to set Alt tags on all images during website construction, which is also suitable for UEO 。 Web site and not add pictures logo Alt tag: in baidu website optimization about the relevant interpretation, introduced said pictures and Flash is grasping the spider can't identify. A friend said, search engine offer image search, since can't identify, and how to search? Of course is through the pictures of Alt tag. The role of Alt tag is introduced images, like a piece of calling card, tell the search engine is this picture of what content. In the W3C standards, also suggested that the website construction process, the images are set on Alt tag, so also suitable for UEO.
The content of the website will remain unchanged for a hundred years: after the website construction is completed and uploaded, will the task be completed? I have seen many enterprise websites that have never changed their content from beginning to end. I often tell my clients that the website is like a baby. We should always feed and nourish him so that he can grow up. The website remains the same, not only can not increase the corporate image and popularity, but also will drag the enterprise back! Web site one hundred constant: website construction finished uploading, even if the job done? I've seen a lot of enterprise web site from beginning to end, content is not changed much. I often and my clients, the website is like a baby, we should often fed to him, to give him nutrition, so that they can grow up * *. Web site a dust unchanged, not only do not increase the enterprise image and reputation, still can give a reminder about enterprise!
Reasonable use of website statistics tools: website traffic statistics tools are one of the necessary tools for any website construction. According to the analysis and summary of statistical results, properly adjust the website to show the best side of the website to customers. But now many enterprise websites have ignored this point. Reasonable use of the site with the statistical tools: website traffic statistical tools is any one website construction is one of necessary tools. According to the statistics result analysis and summary, and adjust the website, will be the best show on site before the customers. But now many enterprise web site ignore it.
Using large length Flash as the main element of website design: The advantages and disadvantages of using Flash as the main element of website design are quite obvious. We have to admit that the Flash website is good looking and can improve the corporate image. Especially in clothing, beauty, cosmetics and other industries. However, Flash may not reflect more valuable information. Most importantly, search engine spiders cannot recognize Flash at present. Therefore, Flash is not recommended as the main element of website design when Smart Network builds its website. Use space bigger Flash as a web design main elements: will Flash as a web site the design of the main elements, the pros and cons of quite obvious. Had to admit, Flash web good-looking, can enhance the enterprise image. Especially garments, beauty, cosmetics, etc. But Flash not able to reflect more valuable information, the most important is, search engine spiders now grab cannot recognize Flash. So, clever the establishment of the network, not suggested that the Flash as a web site the design of the main elements.
We receive business emails from people every day, many of which are written like the works of a 10-year-old child: repeated typographical mistakes, grammatical mistakes, confusion in format, and difficulty in reading... Everyone makes mistakes, the so-called no one is perfect, but this is not an excuse for you to make mistakes. Don't forget, this is your first impression on others. We received every day from people of business E-mail, many mail to write like 10 years old children work: wrong character English, grammar mistakes, format chaos, hard to read... Every man is liable to error, the so-called: nobody's perfect, but this is not an excuse you make a mistake. Don't forget, this is your first impression of the left to others.
The website builder has not built a good user email group. If you do not keep in touch with your customers and potential customers through the email group, you are actually throwing money away as waste paper. At the same time, some people may say that sending spam is a good way to do business online. But this is a big mistake. If you can give me an example of making money through spam, I can give you 10 examples of making more money through formal ways. There is no need for you to send those annoying spam. There are so many ways to do online advertising, why do you have to use those counter productive ways? If you are considering a long-term solution, please do not use spam. Forget that marketing is the key to success. If you don't tell others, even if your product is the best in the world, you can't sell it. Without advertising, there would be no potential customers, and without potential customers, there would be no sales. This seems to be the most common common sense, but it is also the most common mistake. To succeed in business, first of all, establish a reliable business model, unless your products or services are proven to be valuable, and your sales method may make you profit. Don't waste time on useless things. It's important to try. Moreover, once you have established a reliable business model, you should focus on promotion. Marketing is the blood of business. If you can earn 1 yuan each time, you only need to find 100000 customers to earn 100000. If you want to make a fortune without hard work, you can make money online or offline, but you must work hard. If someone says they want to teach you a way to make money without hard work, run as fast as possible. The mentality of getting rich overnight seems to be particularly popular on the Internet. But the truth is that no ordinary person can do this. "There is no free lunch in the world"! There is no secret to making money online. As long as you work hard and stick to it, anyone can achieve the desired success. Do not understand the true power of the Internet. The Internet is a communication tool, which is also the basis for the survival of the Internet. You can make the most of it. Website builder not been established very good user E-mail groups if you didn't pass email groups and your customers and potential customers to stay connected words, you are actually in the bill to throw when waste paper. At the same time take the appropriate advertising means not perhaps someone said, send spam is doing business on the Internet in the good method. But this is a great mistake. If you can give a junk mail make money through the example I can quote you 10 through the normal way to earn more examples. You did not need to send those annoying spam. There are so many online advertising way, why must use the backlash of way? If you're thinking about a long-term strategy, please do not use junk mail. Forget the marketing is the key to success if you don't tell someone, even if your product is the best in the world, you also don't sell. Without advertising is no potential customers, no potential customers can't sales, it seems is the most common sense, but also is the most common pitfalls. To want to be a success in business, first of all, establishing a reliable business model, unless your product or service is proved to be valuable, and you sales could make you a profit. Don't waste time on useless things, test is very important. Moreover when you build reliable business model later, you should be focused on promotion. Marketing is the business of the blood. If you can make each $1 of words, that you only need to find the 100000 customers can make 100000....... Don't think efforts to get rich whether online or offline, can make money, but you have to pay a labor. If someone says to want to teach you a effort can make money of method, run it, the sooner the better. Want to coin money overnight in the mind of the Internet seems to be particularly popular. But the fact is no ordinary people can do that. "There is no free lunch!" In making money online is no secret, as long as effort some, adhere to the point, anybody can get want to success. Do not understand the Internet the true power of the Internet is a communication tool, this also is the Internet the basic survival. You can maximize the use of it.
There is too little readable information on the Banner part of the home page: many enterprises spend money on other well-known websites to buy advertising space for advertising or promotion, but ignore the most obvious advertising space settings on their own websites. Most enterprises put their slogans, ideas and other information in Banner, which is not impossible. From the perspective of user experience, the first thing customers care about when entering the website is whether your company has the products that customers need. After confirming that there are suitable products, they will consider other aspects such as after-sales service. Why not decorate the main products of the enterprise slightly, place them in the Banner section, and then add product links. In this way, customers can easily find the products they want when they enter the website. Home page Banner part can be read information is too little: many enterprise spending money to other famous website to buy advertising a advertising or promotion, but ignore their site in the most obvious advertising a set. Most of the enterprise will be the slogan of the concept of enterprise, information on Banner, not this way. From the user experience to consider, customers to access the site first concern is whether you have the customer need of company products, to make sure that there is a suitable product later, would go to consider such as after-sales service and other aspects. Why don't you will be the main products slightly modified enterprise and placed in Banner part, then add products links. This way, the customer to access the site, they can easily find want products.
The website title only has the enterprise name: many enterprises have realized the importance of website optimization and proposed to consider website optimization in the process of website production, but the website title only contains the enterprise name. Of course, the obvious requirement is that customers can easily find the enterprise website. But except for large enterprises, how many people will search for company names? As mentioned in the official explanation given by Baidu, title (i.e. website title) plays an important role in website optimization. Therefore, Smart Network generally suggests that keywords of core products of the enterprise should be reasonably arranged in the website title. The choice of website keywords should not be too greedy. Choosing too popular keywords or pursuing too much keyword density will only lead you into a misunderstanding and get bogged down in a sea of difficulties that cannot be ranked. The inability of website builders to efficiently manage e-mail communication between you and customers and potential customers can make you succeed or fail. It is very difficult for you to have the opportunity to communicate with them alone and impress them. It is important to seize this opportunity. Website title only enterprise name: a lot of enterprise have realized the importance of web site optimization, and puts forward the process of making web sites to consider site optimization, the title of the website but only write enterprise name. Of course, the demand is very obvious, is hope customers can easily find enterprise web site. But in addition to large enterprise besides, how many people will go to the search company's name? The official explanation given in baidu in mentioned that the title (i.e. web site title) on the site optimization has a pivotal role. So clever network generally recommend that in the website in the title of reasonable decorate enterprise core product key words. Web site key word choice, cannot too too greedy, choose too popular key word or seeking too much keyword density will only make yourself into the error, deep in the ranking of water can't. Site builders can not efficiently manage email you with customers and potential customers the E-mail exchange between both can let you success, also can let you to fail. It's hard for you to have the opportunity to communicate with them alone and impress, seize this opportunity is very important.
The Internet is a treasure of information resources. Learn to use search engines to find any information you need. The Internet is the treasure of information resources, and learn to use any search engine from the information you need.
In short, the Internet enables people to communicate more effectively. Doing business is dealing with people. As long as you integrate into it, you can feel the pulse of world change. Say simply, the Internet allows people to communicate more effectively. Are in business with people, as long as is blended in among them, you can feel the pulse of the world changes.
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