What is website design, and how is website design usually carried out?
Source: Shangpin China |
Type: website encyclopedia |
Date: August 10, 2012
1、 Clear the goal of building a website and customers
Web site design（ Beijing website construction ）It is an important way to introduce enterprises, products and services, and reflect the development strategy of enterprises. It is also one of the necessary ways for current and future enterprises to conduct e-commerce. Therefore, we must clarify the purpose of the design site and user needs, so as to make a practical design plan. We will make a comprehensive analysis based on the needs of customers, market conditions, and the situation of the enterprise itself. We will focus on "user experience" rather than "art" for design planning. The design of the Web site (Beijing website construction) is an introduction to the enterprise, introduction of products and services, reflect the enterprise development strategy important way, but also the current and future enterprise electronic commerce must one way. So we must be clear about the design of purpose and user demand site, so as to make practical design plan. We can according to the customer demand, market conditions, the enterprise itself the condition of analysis, with "user experience" as the center, and not with "the fine arts" as the center to carry on the design plan.
When designing and planning, we will consider: In the design, planning, we will consider:
What is the purpose of website construction? What is the purpose of building site?
For whom? For who provides services and products?
What kind of products and services can the enterprise provide? Enterprise can provide what kind of products and services?
What are the characteristics of the target customers and audience of the website? The purpose of the website customers and the characteristics of the audience is?
What kind of presentation (page style and function design) is suitable for enterprise products and services? Enterprise products and services for what kind of expression (page style and function design)?
2、 The overall design of web page design theme
On the basis of a clear goal, complete the idea and creativity of the website, that is, the overall design scheme. Position the overall UEO style and features of the website, and plan the organizational structure of the website. In the clear goal, and on the basis of the idea of the creative namely complete web site overall design scheme. The whole of the website UEO styles and characteristics make positioning, planning the organizational structure of the website.
Web sites should have different forms for different objects they serve. Some sites only provide simple text information; Some use a variety of special effects and even animation page layout, and can even download audio and video clips. A good Web site combines graphic representation with effective organization and communication. Web sites should be the target of service for different and have different forms. Some sites only provides simple text information; Some are using a variety of special effects and animation of the page layout, even can download audio and video clips. Good Web site the graphics expression and effective organization and communication together.
In order to achieve a distinctive theme and clear key points, we will reflect the theme of the site in simple and clear language and pictures according to customer requirements; Correctly express the characteristics that should be transferred. Make full use of existing information, such as customer manuals, public relations documents, technical manuals and databases. In order to do theme is outstanding, points clear, we will be in accordance with the customer requirements, in simple language and reflect the theme of the picture site; Express correctly should transfer characteristics. Make full use of the existing information, such as customers manual. Public relations document. Technical manuals and database, etc.
3、 The website format design
As a visual language, web design pays special attention to layout and layout. Although the design of home page is not equal to graphic design, they have many similarities. The layout design expresses harmony and beauty through the spatial combination of words and graphics. The layout design of multi page site pages requires to reflect the organic relationship between pages, especially the relationship between order and content between pages and within pages. In order to achieve the best visual performance, we will repeatedly consider the rationality of the overall layout, so that visitors can have a smooth visual experience. Web design as a visual language, particularly exquisite layout and layout, although the homepage design does not equate to graphic design, but they have many similar place. Format design through the text graphic space combination, expresses the harmonious and beautiful. More pages web page of layout design requirements between the page of the reflected organic connection, especially to handle between pages and within the page order and contents of the relationship. In order to achieve the best visual effect, we will be repeated deliberate the rationality of the overall layout, that your visitors have a smooth visual experience.
4、 Color in the web design in the role
Color is one of the elements of artistic expression. In web design, our designers combine and match different colors to form a beautiful page according to the principles of harmony, balance and focus. According to the influence of color on people's psychology, use it reasonably. If your enterprise has CIS (Corporate Identity System), we will use colors according to the VI in it. Colour is one of the key elements of artistic expression. In web design, our designers according to the harmonious and balanced and highlight the principle, will be different colour combined. Collocation to make a beautiful page. According to colour psychology influence on people, reasonable to use. If your enterprise have CIS (enterprise image recognition system), we will be in accordance with the one of the VI color use.
5、 Web design form and content are unified
In order to organize rich meanings and diverse forms into a unified page structure, the formal language must conform to the content of the page and reflect the rich meaning of the content. In order to will be rich meaning and forms into unified organization of the page structure, form language must comply with the content of a web page, reflect the rich content of meaning.
By flexibly using such means as contrast and harmony, symmetry and balance, rhythm and rhythm, and blank space, the overall balance state is established through the interrelationship among space, words, and graphics to create a harmonious aesthetic feeling. For example, the principle of symmetry in page design, its balance sometimes makes the page appear stiff, but if you add some dynamic words, patterns, or use exaggeration to express the content, it will often achieve better results. As the basic elements of visual language, dots, lines and planes skillfully interlace, set off and complement each other to form the best page effect, fully expressing the perfect design mood. Flexible using of contrast and harmonic, symmetry and balance, rhythm and cadence and stay white, and other means to through the space text, graphics, the relationship between the create the balance state, produce the harmonious aesthetic feeling. Such as symmetrical in principle in web design, it sometimes makes the page of the equilibrium is dull, but if add some rich move feeling words, design, or using exaggerated technique to content often performance will reach the good effect. Dot, line, face as a visual language of the basic elements, cleverly into each other, foil each other, mutual complement make optimal page effect, full expression of perfect design artistic conception.
6、 The three dimensional space structure and virtual reality
The three-dimensional space on the network is an imaginary space, and this spatial relationship needs to be shown by dynamic and static changes, the proportion of images and other spatial factors. In a page, the visual effect of the superposition of pictures and text or the change of page position is different. The spatial hierarchy formed by the overlapping of pictures and words is not suitable for web design. According to the characteristics of existing browsers, web design is suitable for more standardized and concise pages, although this overlapping arrangement can produce strong rhythmic spatial hierarchy with strong visual effect. What is common on the web page is the spatial relationship generated by the top, bottom, left, right and middle positions of the page, as well as the spatial hierarchy generated by the dense positional relationship. These two positional relationships make the spatial hierarchy generated flexible, and also make people feel relaxed or urgent. Now, people are no longer satisfied with two-dimensional Web pages compiled in HTML language. The temptation of three-dimensional world begins to attract more people. Virtual reality wants to show its charming style on the Web, so VRML language appears. VRML is an object-oriented language, similar to the HTML language used by Web hyperlinks, and also a text-based language. It can run on a variety of platforms, but it can more serve the virtual reality environment. The network of three dimensional space is an imaginary space, this kind of space relation with action to change. The image of the proportion of the relationship between show space factor. The page, pictures, text position before and after the overlying, or the position variation of the page produced by visual effects are different from each other. Through the picture, writing a space before and after the overlying layers are not suitable for web design, according to the characteristics of the existing browser, web design suitable for is more normative, concise page, although the overlying arrangement can produce strong pace of dimensional administrative levels, visual effect is strong. The web page of the common is up, down, left, right, produced by the position of the space relation, and the density of the position relations resulting from the dimensional administrative levels, the two position to create space level elastic, also let a person produce relaxed or pressing psychological feeling. Now, people have not satisfied to HTML language of the Web page of 2 d, 3 d world of temptation began to attract more people, virtual reality to in Web show the charming style of online, so VRML language appeared. VRML is an object-oriented language, similar to the use of Web hyperlink HTML language, is also a kind of based on text language, and it can run in a variety of platform on, just can more for virtual reality and environmental services.
7、 In web design the use of multimedia function
One of the advantages of network resources is multimedia function. To attract the attention of visitors, the content of the web page can be represented by 3D animation, FLASH, etc. However, due to the limitation of network bandwidth, the transmission speed of the client has to be considered when using multimedia to represent the content of the web page. One of the advantages of network resources is multimedia function. To attract visitors attention, the contents of the website can use the three dimensional animation, FLASH, etc to performance. But as the network bandwidth limits, in the form of using the multimedia performance when the contents of the website has to consider the client transmission speed.
8、 The structure is clear and easy to use. (Structure is clear and easy to use.)
If people can't understand your website or it is difficult for them to understand it, how can they understand your enterprise and service? Use some striking titles or words to highlight your products and services. And even if you have the best product, if customers do not know what you are introducing or how to benefit from your website, they will not like your website, which is the failure of web design. If people can't understand or very hard to understand your web site, how, then, does he know your enterprise and services? Use some eye-catching headlines or text to highlight your products and services. And even if you have the best product, if the customer from your website not clear you in introduces what or not clear how to benefit from it, they are not like your website, this is the failure of the web page design.
9、 Clear guidance. (Clear direction.)
In web design, navigation uses hypertext links or picture links, so that people can move forward or backward freely on your website, instead of letting them move forward or backward on the browser. We use the "ALT" identifier on all images to indicate the image name or explanation, so that those who are unwilling to automatically load images can understand the meaning of the image. Web design navigation use hypertext links or images, to enable people to your web site free forward or backward, and won't let them use the browser on the forward or backward. We in the image of the all use "ALT" identifier note the name or explanation, so that those who do not want to automatic loading the images can understand the audience the meaning of picture.
10、 Fast download time. (Fast download time.)
Many visitors will not enter websites that need to wait for 5 minutes to download（ SEO ）The 30 second waiting time on the Internet is the same as our usual 10 minute waiting time. Therefore, we recommend that you avoid using too many pictures and too large pictures in your web design. We usually cooperate with customers to control the capacity of main pages within 50K, with an average of 30K, to ensure that the waiting time of ordinary visitors does not exceed 10 seconds. Many people don't go into a need to wait for 5 minutes to download time to enter the website (SEO), on the Internet 30 seconds of waiting time and our everyday 10 minutes of waiting time, feel the same. Therefore, we will advise you to web design to avoid the excessive use of pictures and volume big picture. We usually work with our customers, the capacity of the main page control in 50 K less than, average 30 K or so, make sure your visitors waiting time not ordinary page more than 10 seconds.
11、 Non graphical content. (The graphic content.)
When necessary, we should properly use dynamic "Gif" pictures. In order to reduce the animation capacity, skillfully designed Java animations can use very small capacity to make graphics or text produce dynamic effects. However, since most people who browse the Internet are looking for information, we still recommend that you make sure that your website will provide them with valuable content rather than excessive decoration. We in the necessary appropriate use of dynamic "Gif" pictures, to reduce animation capacity, application of Java animation clever design can use small capacity enable graphic or text generation dynamic effect. But, as in most of the Internet browsing is some of the people looking for information, we still recommend that you want to make sure your site will provide them is valuable content, not excessive decoration.
12、 Convenient feedback and ordering procedures. (Convenient feedback and ordering procedures.)
It is an important factor for your success to let customers know what products or services you can provide and make it very convenient for them to order. If customers have a desire to purchase products or services on your website, can you let them realize it as soon as possible? Is it online or offline? Let the customer has specifically you can provide products or services and let them very convenient to the success of your order is an important factor. If the customer on your web site to give to the purchase of products or services desire, whether you can make them as quickly as possible? Is online or offline?
13、 Web site test and improve
In fact, testing is to simulate the process of users asking about the website, so as to find problems and improve the web design. We usually arrange website testing together with users. The test is actually ask the process of simulation users web site to find problems and improving web design. We usually arrange test site together with the users.
14、 Updated content and communication
After the establishment of the enterprise website, it is necessary to constantly update the web content. The constant updating of site information will help visitors understand the development trends and online positions of enterprises, and will also help enterprises establish a good image. On the enterprise's website, we should carefully respond to users' e-mail and traditional contact methods such as letters, telephone inquiries and faxes, and answer all questions. It is better to classify the users' intentions, such as general understanding before sales, after-sales service, etc., which should be handled by the relevant departments, so that website visitors can feel the real existence of the enterprise and thus generate a sense of trust. Be careful not to promise something that you can't achieve. Don't ask users to input information or list a lot of phone numbers that you can't reply to in time until you are really capable of handling replies. If visitors are required to voluntarily provide their personal information, they should publish and earnestly fulfill their personal privacy commitment. Enterprise Web site is built, have to update Web content. Site information update ceaselessly, let your visitors understand enterprise's development and online position and so on, at the same time also will help enterprises to establish a good good elephant. In the enterprise Web site, want to reply earnestly user E-mail and the traditional contact way such as letters. Call us and fax, do answer their questions. The purpose of the best user classification, such as pre-sale general understanding. Such as after service, by related departments processing, make the web site visitors feel the real existence of the enterprise and the resulting trust. Don't promise you to pay attention to the things, when you actually have the ability to deal with before reply, not begged user input information or lists a bunch of his not timely answer telephone number. If required visitors voluntary his personal information, and shall publish and earnestly implement the personal privacy promise. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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