How to improve website sales force and conversion rate
Source: Shangpin China |
Type: website encyclopedia |
Date: June 21, 2012
Rely on the integrity of the website. Failure to do a good job in small details will also affect the overall sales force of the website. To fill a bucket with water, each board must be flush and undamaged. If one of the boards in the bucket is uneven or there is a hole under one of the boards, the bucket cannot be filled with water. How much water a bucket can hold does not depend on the longest board, but on the shortest board. It is always the pillar of the company. Does the website have sales force? How to improve the sales force of the website? This is the issue that enterprises are most concerned about. Sales force. It is directly related to the operation of the company's online marketing projects. The sales force of the website is far from just building a beautiful website, which is closely related to every detail of the website. I found that he had spent money to find someone to redesign the company's website, and I met some customers. The website information is very complete, the web design is very fashionable, but there is no consultation, the sales did not go up. This is a common problem for many enterprises. How to improve the sales force of the website? We will discuss it with you from our own practical experience. There are three main parts that affect the marketing of a website: copywriting, design, and user experience. The author believes that the website should have good sales force. We must make great efforts in these three aspects. 1、 The copy should be attractive Online marketing copy is the core of online marketing. The main types of online marketing copywriting are product copywriting and brand endorsement copywriting. Is the website product copy and brand copy detailed and attractive? Whether the website information content has deep value, copywriting is the only rule to solve website traffic, product sales, etc! It has been said in other articles. Can you impress customers? Does the website copy have credibility? These are the norms to measure whether the copywriting has sales force. Product copywriting: refining the core selling points of the product When writing product copy, the sole purpose of product copy is to promote sales. So. Clear, concise and true language should be used to shape the value of the product, refine the core selling points of the product, and make it clear what is good compared with other competitors. Remember not to use wordy, difficult, exaggerated language. It is necessary to make consumers feel that the goods are worth more than they are worth, so that they can really move consumers. Very useful and instructive. A writing method once introduced - FA BE rule. This rule is an effective weapon to tap the sales force of products. Especially when planning the product page of the website. Brand endorsement copy: mining the perceptual level It mainly highlights the company's brand and the writing of brand endorsement copy. Increase trust. Brand endorsement includes company introduction, brand culture and other relevant documents, introducing the company's industry characteristics, brand concept and personality. Generally, these texts are very boring, which I found. Reading ability is not high. However, this is an indispensable part for enterprises to show their overall strength. Therefore, it is necessary to use special copywriting techniques to turn this part of text into attractive text. The opposite of reason is perception, and the power of perception is sometimes more effective than ideal. For example, when planning Shenzhen Huazhang brand copywriting, we should refine it from the aspect of teachers' professional ideals. From the perspective of teachers' professional ethics, it fully represents the image of a team of famous teachers full of personality and professional quality. When planning the brand of Feiyang Company, we should show our strength and history, which fully shows that Feiyang is a responsible, innovative and international powerful company. II Website Design Must have impact Therefore, the website design must have impact to give the audience a good visual experience. This ability can improve his trust in the website and recognition of the company image. So when designing a website, you can see it at a glance. First of all, we should start from the aesthetic perspective of the target audience, and consider the overall vision, color, layout and other coordination of the website and the visual impact of the design. Master the overall design style of the industry The design style of the website should be consistent with the industry nature of the enterprise. The style is general. For example, Disney's website style is lively, the government's website style is simple and serious, the fashion Basha website is trendy and avant-garde. These are the different feelings left by the website. When positioning the style of Huazhang website, first of all. After in-depth understanding of the education industry, the style is finally positioned as a stable and concise type. The red color with passion and the black color with unique connotation are the main color blocks, representing the passion and cultivation in the education industry. In this way, you can have a strong sense of contrast and impact. Pay attention to the feeling of picture design Never underestimate the image design of the website. Three purposes must be achieved to attract others' attention; Leave a deep visual impression; Information communication. The author found that some website pictures, words and pictures do not match, or even have no relevance. To make people receive information as quickly as possible requires not only the description of words, but also the assistance of planes, so that people can remember more clearly and firmly. This is a principle widely recognized by the advertising industry. For example, in Taobao stores, the sales volume of products is mostly related to the quality of product picture design. The effect of pictures with and without pictures is very different from that of ordinary pictures and of shocking pictures. The design style, design elements and picture design of the website are all a reference standard for the audience to judge the strength of the enterprise. Only when the audience believes in it, will they have sales actions. 3、 User experience should be guided The audience will first browse eye-catching sections, starting from entering the website. And then look at it step by step. Therefore, the design of enterprise websites must be guided. Logical design to guide the audience to understand the website information comprehensively. Scientific browsing experience Are the settings clear? Website layout and user experience generally refer to the browsing experience of users. It involves the main skeleton of the website. Can you guide customers to visit the website according to their own imagined path? Is the browsing design of the website set according to people's habits? The enterprise should show in the most important place from the core demands and the interests that can most impress users. We should stand on the reader's point of view, gain insight into the reader, and think only about what he thinks. Any small mistake on the website will reduce the purchase enthusiasm and satisfaction of the audience. For example, there are many typos on the website, and no response from the online customer service. What the audience wants to know most is the characteristics of the product and other unique information to be displayed in detail, needless to say. Maximize advantages. Step by step, use information to guide the audience, connect and look down, and give the audience a bright feeling. The audience will be excited to buy your product if they think it is different. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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