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How to deploy website structure in SEO optimization

Source: Shangpin China | Type: website encyclopedia | Time: 2015-05-07
Many friends often ask how to proceed Website optimization , I always believe that the website itself is fundamental, and website optimization, Website production Five structures must be achieved!

1、 Physical structure:

The physical structure is the directory structure of the website. Personally, I think the directory should be reasonable. Pictures should be stored together. Don't put one in each place. If your website has a very small number of files, it is unnecessary to divide the page into several directories. Just put it directly under the root directory. If your website is classified, Web files of the same type should be placed in the same directory. Each directory must have a default home page to prevent some operations from causing a deadlock. Every directory or file name should be named meaningfully. Don't even know what it means. In particular, the problem of some CMS stations is very serious. There are heaps of digital directories. It is better to set the directory with CMS friends' suggestions.

Generally, I study domain names and subdomains in physical structure. The domain name should be short, easy to remember and meaningful.

2、 Code structure:

The code structure is the standardization of the code. Now the browser is powerful and fault-tolerant. But as professionals, we should first be responsible for our own customers. We should standardize the code, and do not misuse anything that does not meet the standards. Of course, the code is simple and easy to read. Don't use two sentences if you can use one sentence of code. The more concise the code, the more important the content of the main body. Some people write more code than the main content, which I think is not good. After all, the code is only used to carry the main content. It is also important that the code is easy to read, especially for some pages with the same structure, do not use different structured code, which will make it troublesome for search engines to process. The same is true for referenced files. The fewer the better. Don't make a pile of references. It's too boring.

3、 Layout structure:

Many optimization friends study keyword density and so on. I think it is better to study the layout structure. In terms of a single web page, the layout structure is what content is placed in which part of a web page, so that the content of the page is very compact together, rather than a pile of unrelated things piled together. The layout structure is usually well done, and the keyword density that everyone cares about is naturally easy to solve.

4、 Logical structure:

Logical structure is used to study links, that is, the link relationship between two different pages. I think it is not just a few layers of links, but also whether there is a real connection between linked pages. Otherwise, the link may not be meaningful. Personally, I always believe that links are used to facilitate users to read the website. Most of the optimization is aimed at marketing. Sometimes it is enough to guide the transaction. Adding more links may lose customers. Don't add links to the two pages that have nothing to do with each other. It's meaningless.

5、 Content structure:

Content structure refers to the relationship between the contents of each web page. For example, if the homepage of a website is to promote computers, then the next layer of content design can be carried out according to computer brands or accessories, that is, introductory content. After completing this layer of content, the following will be subdivided. For example, accessories can be used to analyze the use of this accessory, related knowledge, and so on. How to do such content is planned. As many friends said, there will be no content while doing. I think a website is most afraid of an isolated content. In a website, there is a page that introduces a certain content. Other pages have nothing to do with the content on this page. Maybe this content has no meaning in this website. I think this page will not perform well in search engines.

The content structure is very complex. For beginners, I think the most important thing is not to do content for the sake of content. Look at your website. Are there many columns whose content does not conform to the design? News is not like news, knowledge is not like knowledge, and supply and demand information is not like supply and demand information. It seems that content and column names are two worlds. There are many such situations Website construction outsourcing The experience is not good. Originality is very important, but experience is more important. As long as we follow the content structure layer by layer, we will do relatively well.
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Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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