What principles should be followed in the design of industry portal products
Source: Shangpin China |
Type: website encyclopedia |
Date: August 10, 2012
First, consider the general direction of the industry, as follows First from industry to general to consider, the following aspects
1： Industry characteristics
Industry belongs to industry, information belongs to information, industry portal at this stage Website production Its function is to provide corresponding information to customers on the opposite bank as a bridge. Website users include mass users and successful customers. The difference between the two is huge. At the same time, they have different expectations for the website. When designing website products, we must consider the industry characteristics of new website products. Here is an example: Industry is the industry, information to information, the industry portal make the function of the one is used as a bridge dredge the information to the other side of the corresponding to the customer. Web users include the public users and successful customer, the difference between them is very great, at the same time, both for the website of the expected value is not the same. Website design products must be considered when new products with the website said industry characteristics, the following author for example:
The author's website is an industry portal for the clothing industry. When designing a new product, the author adopted the special needs of customers in the industry and the popular needs of users in the light of the industry characteristics of the product. When the demand points of the two are put together, they find that there are very big differences. Considering the different expectations of the two for the website, Therefore, the product functions are divided according to the different needs of the two to meet the users and customers of the website. The author site is about the garment sector a industry portal, the author in the design of a new product, on products industry characteristics adopted a industry customer need and the particularity of the users of the popular need, both demand point when put together, is found to have very big distinction, considering both for the website of different expectations, so in two different needs the product function of partition, so as to meet the web site and the customer.
2： The user cost
User costs refer to user habits. In fact, reducing new products minimizes the barriers to users' access to value information, and users will continue to buy your products or services. Otherwise, the design of new products is a naked failure. The cost of users that users both habit, the actual is minus small new product user obtaining information by value disorder to minimize, users will continue to buy your product or service, or new product design is a kind of naked failure.
The user audience of industry portals is the most clear and clear. The website audience also grows up with the industry portals, and their behavior habits basically form a certain pattern, which leads to the slow product update iteration of industry portals, because of the specificity and accuracy of the audience. Therefore, at the beginning of product design, the user's use of the original product must be considered. If users of industry portal websites cannot surpass the original product when using new products or acquiring new services, the higher the cost of acquiring its information value, the greater the probability that users will give up using the product; In addition, due to the fierce competition of industry portals, the website product design is slightly careless, and competitors are likely to take advantage of this disadvantage to "buy" customers of the website. Industry portal user audience is the most clear and clear, the website also audience with industry portal development and grow up together, their behavior habit forming a certain basic patterns, which have led to industry portal product update iteration is slow, because the audience is the specificity and accuracy. Therefore, in product design must be considered at the original user use, if industry portal users in the use of new products or acquire new service without way beyond the original, the information of the value of the pay for the cost is high, the user of the product to give up the use of the chance; Plus industry portal now competition severe degree, web site design products carelessly a bit, the competitor is likely to use this weakness "buy" website customers.
3： Strategy development
Industry portals often do not have the subconsciousness of strategic development, but with the market feeling constantly developing, which results in website products being like buckets for decades, ranging from high to low; In addition, the website operator is not clear and the positioning plan is based on years, which also brings some difficulties to the design of new products on the website. Industry portal often do not have the strategic development of the subconscious mind, just as the market development in feeling. As a result, the website as decades of barrel products, high low; Plus a web site operator not clear and orientation for the unit to years after the plan, the web site of the new product design brings some difficulty.
The design of new products of industry portals is always based on the principle of meeting the needs of users. At present, industry portals are divided into fashion and information. Both of them emphasize the speed of information dissemination. With the original products of the website, the design of new products is very important. The design of new products on the author's website has cut down the products with few customers and poor benefits, which is also the starting point for improving the barrel effect of products. Industry portal new product design is always to meet user needs as the supreme principle, and the industry portal and the exact divided into fashion kind and information, both to emphasize information in the rate of spread, plus the website the original product, the design of new products are very important. The new product is the design of the website cut off the customer number less, the efficiency is not better products, this is also upgrade the product of the barrel effect starting point.
The author believes that the fundamental point of strategic development in new product design is to understand a changing situation of industry demand, understand the tasks and profit points of the website stage, as well as the channel construction and utilization of various resources of the website. Only based on these principles of strategic development can we be accurate. The author thinks that the new product design firm of strategic development is to understand the industry needs a change that situation, understand the tasks and profitable website stage point, and web site of resources channel construction and using, according to these strategic development this principle to do is accurate and correct.
The design of website products always carries a subjective awareness, but it can only be so on the basis of the lack of market data analysis and user behavior analysis. The three principles that the author proposes to follow in product design are just the experience obtained by the author in actual combat, which is not well written. I hope that those who have a heart can improve it. The design of the product is always website carrying the subjective consciousness, but at present in the lack of market data analysis and based on the analysis of the user behavior also can only so, the author puts forward three product design principle is the author concluded in actual combat experience, badly written, hope man with heart to perfect.
Secondly, consider the website construction itself, as follows Next, want to consider from the construction site itself, as follows
1. Show your own style
Everyone has different standards to see whether a page is beautiful. Some prefer to be beautiful, some prefer to be powerful, some pursue individuality, and some prefer to follow the trend. But in fact, no matter what it looks like at first, the website has a common function. It is not only for individuals to see, but more to show their goods, knowledge, or ideas to others, Anyway, everything is good, so I think the most basic thing for a website is to be practical, concise, and well integrated SEO UEO standards can really form a style of your own website, maintain an overall image, and match colors evenly. These should be the most basic requirements for designing a website. Everyone see whether elegant standard not page, some art tends to elegant, some tends to powerful, some pursuit individual character, others prefer to follow the trend, but the fact is, no matter first kind, web site have a common functions, not only do give personal look, more is in front of the others in order to show his goods, knowledge, or a kind of thought, anyway, what all good, so people think do a web site, the most basic is to practical, concise, integral sex is good accord with SEO, UEO standard to the real form a belong to oneself website style, keep a whole image, match colors even. These should design a website is the most basic requirements.
2. Interactive function
To build a website, you should first think about how to use the limited information (especially enterprise websites) to set the main color of the website, what kind of architecture to use, how to match colors and other factors, and start to work only when you have a good idea. Some web designers care more about the "non stick to one pattern" of the page, but they ignore the interactive function of the website. It is useless that no matter how beautiful the design of a page is, others can't use what is inside. On the whole, a website with clear goals, correct positioning, distinctive themes, distinctive layout, reasonable layout, harmonious colors and prominent focus, and harmonious form and content should be a good website. Do a web site, first in the brain or good idea how can use hand limited data (especially enterprise web site) to set up the main body of the website is tonal, the type of architecture, how to match colors matching and some factors, achieve in the heart bottom to start. Some web designers more care of the page ", not ", but ignore the website of the interactive function, and a page design and elegant, others don't use the inside of the east east, also is in vain. Overall, the clear goal, the correct orientation, theme, unique format, layout rational layout, color harmony highlight, form content harmony, can do these should be a good website!
3. Optimization content
Content is the core. About two years ago, the corporate website was like an advertising brochure. What's worse, the website used a lot of pictures, which seemed to take centuries to download. Chanels website is successful in some aspects of design, but the content is too poor, and it takes a long time to find what you want, so it cannot be regarded as a successful website. Content is the core. About 2 years ago, the enterprise website is like a this advertising brochure, more bad, website use a lot of pictures, seems to be centuries to download. Chanels in certain aspects of web site design is a success, but the content is too limited, and take a long time to find things to, and therefore can not be a successful website.
4. Rapid download
There is nothing worse than taking a long time to download a page. As a rule of thumb, a standard web page should be no more than 60K, and it takes 30 seconds to load through 56K modem. Some designers say that the web page should load within 15 seconds. Nothing more than to take a long time to download page of more 4-1. As an experience, a standard web shall not be more than 60 K, through a 56 K modem loading spend 30 seconds of time. Some designers say web page loading shall be in 15 seconds.
5. Web site upgrade
Keep an eye on the operation of the website. Hosts with good performance may run slowly as the number of visitors increases. However, if you don't want to lose visitors, you must carefully plan your upgrade plan. Aware of the status of the website. Performance is very good host with the increase in the number of people visit, may run slowly. But, if you don't want to lose visitors words, must careful plan your upgrade plan.
6. Don't use too much reflection in the glass effect
Apple often designs some beautiful effects. However, some experts said that the company added glass reflection effect under the photos of all its products, which is not worth widely adopting, because this design element has already been overused. Apple often design out some of the most beautiful effect. But some experts say, this company in all of its products under the photos add reflection in the glass effect, this practice is not worth use, and because of this kind of design elements would have well-worn.......
7. Access speed
Just like different machines have different configurations, in the process of website design, we need to consider not only the page design, but also whether your page can be opened in a faster time. If a page waits for a minute or two, I think unless it is a photo of your girlfriend or beautiful MM netizen, you would have closed it long ago. Taking a portal design as an example, what we should consider is whether the visitor's resolution is 1024 * 768 or 640 * 480, whether to use a PC or a Mac, whether to use a mobile phone or a PDA, whether to use China Telecom or China Netcom, whether to use ADSL to access the Internet by dialling numbers, whether to only target domestic users or to the world, and whether to use IE6. The best way to solve these problems is to try to use P+CSS to design your website. As different machines have different configuration, in the web design process, we have to consider not only is page design, to consider your page is faster time open the page, if a page on a couple minutes, I think unless your girlfriend or is beautiful MM photos of net friend, or you would have put it close. Take a gateway website design perspective, we have to think about the visitor's resolution is 1024 * 768 or 640 * 480, is a PC or a Mac machine, it is to use mobile phones to see or by PDA perspective, is to use China telecom to visit or by China netcom come to visit, it is to use ADSL to is to use dial-up Internet, is only for domestic users or to the global, with IE6. 0 to visit or by fox to visit and so on these factors. Solve these are always the best way is to try the P + CSS to design your web site.
8. Use has proven effective technology
Wikipedia, YouTube, Facebook and similar websites have become a part of the life of netizens. Integrating these elements into the website can maintain contact with users, thus providing functions they are familiar with. Wikipedia, YouTube, Facebook, and similar sites have become part of the lives of Internet users. Will these elements into web site can keep and user's contacts, which provide their familiar function.
Portal website is an application system that leads to a certain kind of comprehensive Internet information resources and provides relevant information services. The portal initially provided search services and directory services. Later, due to the increasingly fierce market competition, the portal had to rapidly expand a variety of new business types, hoping to attract and retain Internet users through a wide range of businesses, so that the current business of the portal is all inclusive, becoming a "department store" or "online supermarket" in the online world. Web portal, is some kind of Internet information resources to comprehensive and provide relevant information service of the application system. Web portal first search services, provide directory service, afterwards because intense market competition, web portal, had to quickly develop all kinds of new business types, hope through numerous business categories to attract and retain the Internet users, so much so that at present gateway website business all-embracing, become of the online world "department store" or "network supermarket".
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