Happy New Year, Xingyi is here to pay New Year's greetings to all employees of Chinaz. Today's article I want to share some views on marketing.
Marketing, as its name implies, is to organize the production of products according to market needs and provide products to customers through sales means. Most of the time, the choice of marketing means is directly related to the popularity of goods. The best marketing effect can be obtained only by choosing the marketing method suitable for oneself. Here are five popular marketing methods for novice webmasters, hoping to help you.
1. Hunger marketing
Speaking of "hunger marketing", everyone will definitely think of Apple products. Iphone4S has not landed in the mainland for a long time, which makes many fruit fans live like years. So the price of 4S has been rising again and again, which also gives scalpers a chance to get rich. So it was the hot scene of 4S sales on January 13, when buyers not only lined up in a long line, but also fought hard during the sales process. Of course, these are all small episodes. We have to admit that Apple's marketing has its own set. In fact, Apple's hardware is really good, but it is not good hardware that can cause such a sensation. The function of the mobile phone was promoted again and again, and then aroused everyone's curiosity. Finally, in the process of sales, the launch time of the mobile phone was constantly postponed, so as to adjust everyone's appetite. They all say, "The best is always what you can't get." It seems that this is all right. When people around you are talking about 4S, you will certainly understand the truth from the common aspiration, which also contributes to Apple's marketing. In China, Xiaomi mobile phones using this marketing method have also achieved great success. Not only 100000 mobile phones were sold out on the day of sales, but also 2 million customized mobile phones were ordered by Unicom. It seems that sometimes it is very effective for our products to properly "hang" everyone's appetite. However, the premise of using this marketing method is that your product must have great selling points, otherwise no one will buy it.
2. Event marketing
As the name implies, event marketing will use event hype. At this time, an event that is easy to cause discussion can play a great role in promoting your own products. Although the "100 million yuan" charity at the donation party that year was not worth showing off as a hype. However, it is the publicity function of this event that makes everyone remember "Wang Laoji" and "Jiaduobao". The brand reputation brought by event marketing is not "100 million yuan". Of course, there are also many businessmen who use disgraceful event marketing. This kind of marketing can catch everyone's eyes and attract great social attention, but it is ultimately a negative impact, which is not worth advocating.
3. Virus marketing (word of mouth marketing)
The realization of this marketing method needs the help of the network. Forums, blogs, etc. are common network tools. To take the most famous example, a post named "Banning Wang Laoji" appeared on the Tianya Forum. At that time, the forum was very popular, and countless people left messages with it. In fact, the content was not as radical as everyone thought. It just said that Wang Laoji donated 100 million yuan at the disaster relief party, which was very "arrogant", encouraging everyone to buy all of Wang Laoji's drinks and buy one can at a time, In fact, this is the opposite of the truth. In fact, it encourages people to buy Wang Laoji's products.
Therefore, viral marketing is not carried out in the way of spreading viruses, but through the word of mouth of users on the network. Information spreads and spreads like viruses, and spreads to thousands of audiences by means of rapid replication. And this kind of communication is spontaneous among users, so it is almost a free online marketing means.
4. Soft text marketing
Soft text marketing is absolutely a network marketing method that novice webmasters must know and use. A high-quality soft article can tactfully add your product, and then let the reader imperceptibly have a good impression on your product in the reading process, so as to click the link to understand. In this way, there will be traffic and conversion rate.
5. Beauty marketing
Beauty and marketing seem to be irrelevant, but there is a great relationship between them. There is a famous theory in the economic circle that the degree of economic development is inversely proportional to the length of women's skirts, which shows that beauty is inseparable from economy and marketing. For example, beauty endorsements and car models belong to beauty marketing. Beauty marketing is also divided into beauty visual marketing and beauty event marketing. The best visual marketing of beautiful women in the world is nothing but Playboy. The previous dry dew bathroom matchmaking is a typical beauty event marketing. This kind of marketing is also very boring, even can cause bad social impact. So, how to combine beauty marketing with online marketing? A classic case is that the cat pounced on a leg contest, and a group of forum beauties swarmed to participate in it. Of course, the cat pounced on the website.
The author has run the Fine Arts College Entrance Examination Network before, and wants to link himself //ihucc.com High quality links can be achieved, but the effect of exchange of friendship links is not ideal whether it is outside the forum chain. Finally, the editor launched the "Beauty Selection Activity for the Artistic Examination" on the forum, which made his website famous. However, beauty marketing and online marketing must have a good grasp of the degree, not just to pursue attention and do some bad things, which webmasters must remember. The above are some common marketing methods listed for you. In fact, the popularity of these marketing methods is nothing more than to be able to attract a large number of people to "watch" in a short time, thus causing greater popularity. If novice webmasters have their own ideas, it is not impossible to try, but they must master a degree.
