New e-commerce model: story marketing

At present, in the field of e-commerce or online shopping, the more popular trend is social e-commerce, that is, to sell through social networks. Its principle is very simple. If your friend buys a product or shows interest, then your chances of making the same choice will increase. Now, social shopping applications such as Pinterest and Svpply have sprung up in large numbers. The purpose of these applications is to let people tag, collect and follow, and finally buy goods.

There is also a trend that extends the social shopping model and goes deep into the story behind the product. Of course, this does not apply to all goods. This means that who wants to know how a tissue box or a hard disk comes from?

No matter what kind of products, story marketing can only be aimed at products designed by creative people or industries with social factors.

Story marketing means that potential buyers can have a deeper understanding of the production process of products. From how the designer creates this idea to making the product prototype, how the raw materials are obtained, how the production process is used, and the people who benefit from the process.

The reason for this is to make customers have deeper contact with products and sellers in a unique way. This product is no longer an ordinary product that people throw away when they use it, but a product with special significance to people, especially a non-profit or public welfare product. It makes a product stand out from other similar products. I don't know how big the actual impact of story marketing is, but I believe it is very considerable.

Foreign examples:

Charitygiftmarket.com - a charity shopping website, where all products are for charity purposes, and products are related to stories. For example, a necklace was made by a woman rescued from human trafficking. Making this product provided her with a job.

Fab.com - a "daily sale" website three Sell works of popular designers at a discount price. This website promotes its purpose to provide inspiration for customers.

Etsy.com - a platform for designers, artists and craftsmen to sell handicrafts. The stories of these products are generally about raw materials, production methods and the design philosophy behind them.

Ahalife.com - an e-commerce platform for designers. The story of the product is about the designers, such as where they come from and what kind of design concept they have.

Quirky.com - a website that allows people to upload product ideas, manufacture and sell this product after crowdsourcing feedback. The product story is all in this process.

Now there are a large number of online stores in China, some of which are trying to find ways to become different through story marketing.

Domestic examples:

Wowsai.com - basically a Chinese version etsy.com

Pinkoi.com, a company in Taiwan and etsy Similar websites

Online shopping websites are using the advantages of story marketing to sell products, including stories about authors and processes. This has formed a trend, and I appreciate this trend.