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Image Reading Era: What Pictures Bring Us

Source: Shangpin China | Type: website encyclopedia | Time: March 6, 2014
In the era of big data, the amount of data is too large, the words are tiresome, and the numbers are disgusting. Therefore, we try to design words into pictures and numbers into information maps, so that our Internet life will be much easier and happier.

There are two data to share:

1. The human brain processes pictures 60000 times faster than it processes words;

2. When people read newspapers, 99% of the text information will be automatically filtered out, leaving only 1% in their minds.

These are two very scary numbers, which may make us a little interested in the power of pictures. Now let's share a very scientific fact:

The difference between human brain processing text information and image information: human brain processing image information is synchronous, while processing text information is step-by-step, and most people only remember 20% of the text.

In the era of lack of Internet information in the construction of marketing websites, web texts are very precious things, often regarded as truth by people. At that time, words dominated, and pictures were only used as a tool to separate words and relieve fatigue.

Now, the frequency of surfing the Internet is too high, and there are too many text messages. It is impossible for people to consume so many words, but they have to go online to get information, otherwise they will not keep up.

As a result, some people thought of writing on pictures.

The article here is not simply to find a picture to match, but to compress a large amount of text information into a picture. The figure mentioned above: 60000, not for fun. It takes ten minutes to read a 60000 sub article, and it only takes ten minutes/60000 to compress it into a picture.

Of course, this is just a gap in numbers, and the meaning of pictures is not only in the speed level. For example, pictures also leave people a lot of imagination space, pictures can reflect the authenticity (the so-called picture with truth), pictures are pleasing to the eye, and so on.

In a word, the use of pictures now is not only to split words and relieve fatigue, but also not "supporting pictures" and supporting roles. Pictures should be the main characters. Because sometimes a picture can express many things, such as:

Most typically, a picture can be an advertisement:

Ultra thin Lenovo computer

Ultra thin Lenovo computer

Super large Durex , you know

Super large Durex

One picture can complete a public service publicity:

No Fatigue Driving

No Fatigue Driving

smoking is bad for your health

smoking is bad for your health

A picture can be a joke:

A picture can be a joke

A picture can be a story:

Pure water like love

Pure water like love

A picture can reflect human nature:

You are old, and your hormones are still so strong

A picture can be a lifestyle:

A picture can be an era or a legend:

Chamberlain sleeps with 20000 women:

Chamberlain scored the highest 100 points in a single game in the NBA:

One picture can be the whole life:

This is the power of pictures. Pictures should not only be the supporting roles in the article, but also be the main characters. Of course, the combination of pictures and texts will have more unexpected effects.

Therefore, in this information flooded Internet, in this age of choice difficulties, we should know how to use pictures, skillfully borrow the power of pictures, let pictures speak, rather than display.

Real good pictures interact with words, and the two should be combined organically. Only when they are well matched, can the expressive effect of making people scream. The following points can be used for reference:

1. Picture position: The picture appears in the first third of the article, and the picture appears after a large paragraph of text. This is mainly to give play to the basic function of pictures, namely "anti drowsiness";

2. Text prompt: The text should mention and indicate the picture, which is the most basic requirement. For example, "as shown in the figure", "so and so in the picture", etc;

3. The text is on the left and the picture is in the middle. This is an eye saving detail that many people don't care about.

4. Font in the picture: try not to appear text in the picture, especially large text. If have to, ensure that the text must be clear and legible;

Of course, the picture itself is clear, moderate size and so on are basic requirements.

Words without pictures are like eating white rice without food. Eating more will make you sick; A picture without words is like a meal without food. Although it is delicious, it always feels like you are not full; The pictures and words do not match, and the web text isolated from each other is like drinking with white rice, which is confused and disturbing. The combination of pictures and words is a great innovation of information transmission and expression in the Internet era.
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Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

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