How to make your email marketing more effective
Source: Shangpin China |
Type: website encyclopedia |
Date: June 15, 2012
The above is just some skills of using tools. Email marketing is just a tool. Just at the tactical level, the real strategy is to find the potential needs of customers, fully tap the selling points of their products, make them meet the needs of users, and then communicate to the target consumers through email at the maximum level. I found that he generally distrusts EMD email marketing. Recently, I communicated with several friends who do online marketing. And even throw yourself into the ground. E-mail was born in the 1970s, which can be said to be the oldest communication tool on the Internet. Even with the prevalence of instant chat tools today, email is still one of the indispensable tools in everyone's daily life. Then why is email marketing generally distrusted now? Then I write a product promotional material in a cursory way. Now, email marketing is generally about advertisers buying a set of mass distribution software. Buy a batch of email accounts or use software to search a large number of email accounts in a timely manner, and then send them in in groups. Many email marketing companies directly provide customers with a large number of false email accounts registered by themselves. Even if such accounts are sent in, they will not produce any benefit value There are three key points for email marketing, namely, target users. Email content, mass delivery system. User experience is an important measure of these three points. User experience here refers to whether or not to send the content that he most wants to know to the target user to solve his needs. I Target user Who do you want to email? There are usually two ways to get one is that users like you Beijing website production Or products, which is the most important part of email marketing. By actively subscribing to your email, your account will be provided to you. The second way is to obtain a large number of accounts through purchase or search. You don't know who the target users are, so the quality of these accounts is not very high. However, it is unrealistic in actual operation. It is the most ideal state to obtain the accurate email address of the target customer directly by obtaining as many real accounts as possible. Then send an email to him, and filter out high-quality email accounts by counting the number of returned letters and the delivery rate. II. Email Content 1 Setting of unsubscribe function key It can also be judged that he is not a target consumer. The unsubscribe function key can help me screen target consumers well. The most important thing about email content is to set an unsubscribe function key first. Since I don't know who I am sending my email to, I can't judge whether my product or service is suitable for him. The unsubscribe function allows him to choose whether to continue subscribing to my email. 2. Writing skills of title Not only will users not be allowed to open the email, but the writing of the title and content requires great skill. If the title is not well written. Even go straight into his dustbin. Do not use special symbols or some sensitive words, such as free and delivery, in the writing of the title. These special symbols and sensitive keywords will be judged as spam by the system. 3. Content writing skills Such email users will receive a lot every day, and the content must not be just a stiff introduction and a link. No one clicks on such a link to tell you a tip. The email can add some value, such as some popular knowledge or tips on products, which are often the most attractive things to target consumers. 4 Sending frequency of mail Imagine a user opening an email in the morning and seeing seven or eight identical emails sent by the same person. Frequent email sending is the main reason for annoying users. Even if the content is good, it will be deleted directly and will also have a very bad impression of the product or service. Therefore, it is necessary to stick to the appropriate sending frequency. Large websites with more content can stick to sending emails once or twice a week, and small websites can send emails three to four times a month. One of the most impressive is the email of Zhilian recruitment. First of all, the email is that I have no need to find a job. The author receives many promotional emails every day. However, it provides me with an added value, which can tell me the current recruitment status of several positions I am concerned about. This is the main reason why I can stick to it. Secondly, its user experience is very good. The unsubscribe function is directly placed on the content, which is very eye-catching. And every once in a while, an email will be sent to ask if you want to continue subscribing. Three group generating system Excellent mass software will have many additional functions, and good tools can often make you get twice the result with half the effort. For example, the statistics of the number of returned messages and delivery rate of the automatic conversion IP. It is worth noting here that if conditions permit, try to use multiple accounts and multiple software for mass distribution, so that some target users will not be missed when a certain software or some accounts are blocked by the system. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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