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What is the key to improving keyword ranking? Is to improve the user experience

Source: Shangpin China | Type: website encyclopedia | Time: 2015-04-18
Mentioned in the past two years SEO website optimization Especially Baidu optimization, the first thing we think of is user demand experience. In fact, the user demand experience is just a virtual data. Can it really drive our website keyword ranking? Today Shangpin China Website production The company came to discuss the needs of website users.
What is the key to improving keyword ranking? Is to improve the user experience

As mentioned before, we usually blindly do the content of the external chain, but the effect is fatalistic. Such website optimization is often groundless, and the promotion and decline of rankings are mostly "heaven smashing marriages". Since search engines put forward the experience of users' search needs in order to better satisfy users, website optimization seems to have found a direction. How to improve the user demand experience has become the goal of SEOers.

To rank website keywords, first of all, we need to understand users' needs, users' greatest needs. At present, the user demand of the Internet is generally divided into data search type, information search demand and target transaction demand. For the general corporate website, we did data search in the early stage. The reason why Shangpin China is so sure is that the current search engine users search. About 90% of the users are mainly looking for information, that is, information needs. Only 10% of the users are real transaction needs, that is, our conversion rate users.

Now let's analyze how to determine user needs? There are many ways to obtain the maximum demand of current users. For Baidu, we mainly look at the drop-down search box and the relevant recommendation content at the end. The content in this section is the search display of users in the past week. Through this section, we can learn the weathervane of users in an industry, and determine the keywords of the website to ensure that the website can be accessed by users.

If you want to obtain more marketing website audiences, you need to meet user needs, understand user needs, and provide valuable content to show to users. The first thing to do is to understand the industry goals and stop the irrelevant information appearing on the website, so as to ensure the matching principle and relevant content of the website. Moreover, it is necessary to find appropriate entry points to maintain customers, such as data downloading, question answering, etc., so as to ensure that users will not leave the site user group because of doubts.

Having determined the target direction of the website, what we need to do is to improve the website audience. Website audience represents website viscosity, or website loyalty, which is necessary for later brand building. Only more audiences can guarantee the promotion of website brand and the completion of the final transaction. Moreover, the data shows that the majority of the website audience affects the website keyword ranking to a certain extent.

Understanding user needs is the key to optimizing website rankings. A virtual data can not give us any enlightenment, but the user experience from the summary and integration of multiple data can not be ignored. Only by optimizing the website, maintaining a good website audience, and constantly improving the loyal users of the website can we drive the website ranking.
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Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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