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Why Baidu keyword ranking is unstable

Source: Shangpin China | Type: website encyclopedia | Date: June 19th, 2012
Baidu updates twice a month. Of course, there are also reasons for Baidu updates. A small update is made once a week, and the update frequency is relatively high, along with the adjustment of the algorithm. However, this is not the main reason. Don't cheat in website optimization. The keywords rise slowly, but they are relatively stable. Cheating comes and goes quickly. There are too many examples in this regard SEO website optimization The root of

The reason for this is that the algorithms of the two search engines are different. Different emphasis points. The core to ensure the stability of Baidu optimized keywords is the stability of content and the stability of the external chain. If these two aspects have stabilized the keyword ranking, the time to do the external chain should be very stable. The quality and breadth of the external chain should be emphasized, and the time to do the content should be more original.

A lot of reprints, many webmasters have a good ranking for Baidu. Pseudo original, found that the effect is very poor, Baidu included very little, even if included two days will be deleted, began to spend a lot of time to write the original, fell into a vicious circle. In fact, the author thinks that 30% original, 30% pseudo original, and 40% reprint are OK. Baidu is recognized, but reprint has skills. Don't reprint old things. For things a few years ago, Baidu certainly won't include the popular real-time things reprinted. Baidu will still include them and give a higher weight. Baidu is in favor of information broadcast and sharing

It is the instability of content and Baidu ranking. As mentioned above, if you reprint a lot of information, Baidu will include it first and then delete it. If you reprint outdated information, Baidu will either not include it or delete it quickly after it includes it. Unlike Google, it is known that Google includes much more information than Baidu. Because Google generally does not delete content after it is included, which is why Baidu is unstable and Google is stable Website production The weights are all influential articles. Baidu has a feature that has just included articles. It gives a higher weight so that new content can be exposed and more people know that, generally one or two days later, the weight of new content begins to decrease, leading to a decline in keyword ranking.

Similar to the previous situation, another major reason for the instability of Baidu keyword ranking is the instability of the outer chain. Google's inclusion of the external chain is more quality oriented, and generally does not include it. It has been stable for a long time since it was included. On the contrary, Baidu has included a large number of external chains. After a period of time, a large number of low-quality external chains have been deleted, and repeated external chains have caused the ranking of keywords to shake. It can be found that Baidu's external chain has shaken a lot, and Google's external chain is very stable. Therefore, Baidu optimization should focus on the stability of the external chain. The external chain of the forum is generally unstable, and Baidu will delete a large number of external chains of the forum, blogs, and classified information when updating. To ensure the stability of the external chain is the key to Baidu's keyword problem. We should constantly maintain the external chain and add new external chains.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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