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What kind of content users and search engines like

Source: Shangpin China | Type: website encyclopedia | Date: June 19th, 2012
Do some keyword research first, once you have determined what topic you want to write. Extract the main keywords of this article for analysis, and use Baidu's relevant search and index to analyze, so as to determine the final keywords used, and insert them into the content naturally.

We all know Baidu's sensitive period recently. Many people believe that there should be a more stable external chain, but from another point of view, it can only show that Baidu's external chain requirements are more and more strict, and more and more attention is paid to the content quality of the website. Of course, This is also why users' favorite search engines follow users' wishes, so the content quality of a website largely determines whether the website can get the green light of users and search engines. SEO Content has always been the king, but Website production The company Shangpin China believes that high-quality content talent is the king, and what kind of articles are high-quality? The following are the ways to improve the content quality and increase the readability of articles summarized by Qingzhuang. Recently, offline business has been busy and many friends have no time to come to A5 to express their yearning. Today, I would like to share with you

I. Quote authoritative data

In many places, official data will be quoted, which can be seen from newspapers and magazines. This makes the content authentic and reliable. Use conspicuous words to quote authoritative materials in appropriate places and emphasize a segment, which makes readers see the authority of this article at a glance, so they are more interested in reading further

2、 Use pictures

This kind of article with pictures and texts can make readers clear at a glance. Now many books have been revised into graphic editions, and often attractive articles are equipped with illustrations. The day before yesterday, I went to the bookstore and saw a copy of "Sun Tzu's Art of War" which was also made into a graphic version in order to gain a better user experience. The same is true of the website. Although we all know in SEO that images are conducive to search engine indexing, the user experience is more important than anything, and there are also ways for search engines to understand images. For example, use alternative text, that is, ALT logo, images use theme related names, and images are surrounded by related descriptions. As long as these are done well, It can completely achieve the same or even better effect of search engines.

3、 Internal link

But there is no reasonable internal link, which is also a very favorable part for SEO. For example, your website has a lot of high-quality content. It is difficult for ordinary users to find old essence articles. Therefore, the key words of other articles appear in the article content. Please make a link and make a list of popular articles and the most praised articles on each article page.

Baidu Encyclopedia. I actually have a good reference object for these. The SEO effect of Baidu Encyclopedia must be known to all that the most successful place is internal links. The core of the inner chain is to explain the article, which is very beneficial to the user experience!

4、 Optimization of title, URL, website and META tag

The title is the most important factor for search engines to determine the theme of a web page, and these three aspects are also very critical. Many friends often ignore this point. I mentioned it before. For example, "Explanation of PPC promotion" is a concept article about PPC, but netizens are not so professional to search. Instead, they should do phrase search to extract users, such as "What is PPC? This is more in line with users' search habits. It is also used in all internal anchor text links, so I need to spend time to study the writing of the title

Although I know that search engines no longer list META in the ranking algorithm, I still do not want to ignore the META tag. Because the description tag is whether the description in the search results is well written, which directly affects whether the user will click in. What's the use of this? I don't need to tell you!
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]