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What are the functions of the homepage of the website?

Source: Shangpin China | Type: website encyclopedia | Time: June 28, 2018
1. On Website construction For websites that focus on physical products or certain specific online and offline services, the home page is often a display listing of core businesses or products, such as Apple's official website (listing iPhone and other products). This home page can add content down infinitely and is relatively easy to expand. It is mainly used to show the company's products and services to users who log in for the first time, and it gives a professional, credible and substantial feeling.
2. Social networking sites or some online only sites may use an attractive large picture to fill the screen or as a big banner at the top, supplemented by a combination of slogan and login box. This kind of website often wins by the sense of design, user experience or the professionalism of specific vertical fields, without too much redundant description. The core function of the home page is a sense of professionalism+quality, which makes people have the desire to register and browse.
3. For pure tool websites such as search engines, the home page is often the portal of that tool. Click the submit button to see more details.
4. Websites that focus on content, such as media (Tiger Sniff, 36kr, etc.), content classification reading and search tools (360's We Media Search), generally list content or tag distribution directly on the home page. Generally, this kind of homepage content is messy, and interaction design is the main workload. Try to use appropriate line height, such as 22px - 24px, and clear but not too eye-catching titles, such as 18px+# 666. The sidebar is often a tool designed for heavy users, such as tag cloud or recommendation list. The core function of this home page is simple and direct, allowing users to directly obtain the content they want, brush loyalty with content, and brush stickiness with loyalty+recommendation algorithm. 5. There are also some life service websites (in fact, the main user groups are also various Xiaobai websites), such as 58 Local, Hao123, etc. The home page is usually a list of the main links, with a search box added. One or two advertisements if there is space. Because Xiaobai users really don't want to search! They don't know what search is?
In short, the purpose of this home page is twofold: first, to make people feel that you have many things and can definitely solve their problems in this regard; Second, you can click directly to the place you want to go without searching. Key words: Xiaobai, Convenient.
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