Four magic tools necessary for SEO masters

Users' needs and the data fed back by these tools are real. Only by careful analysis and summarizing rules can we better cater to users and search engines, and talk about user experience all day long. Instead of using the so-called seo The real SEO technology (external links, tags, stacking and other means) should be to make web pages faster, users' search interest lower, and Internet garbage less. And what are you doing?

It is more important to summarize and analyze the content and data. To analyze Website production As a qualified seoer, you can't only know the content of updates sent out of the chain. Today, Xi'an seo will share four great artifacts to make seoer even better.

1、 Station master tools

But most people are using it to query the inclusion, anti chain, weight, friend chain, dead link, etc. The webmaster tool is not unfamiliar to everyone. In fact, it has many uses. For example, the history query can see the recent fluctuations in the website, the super ping can check the server opening speed, the http status can check whether 301 is good, and the external link I released can also be queried whether it is true and effective. For example, the external link return code on Tencent soso is 302, so it is invalid. There are many other functions that will not be listed one by one

2、 Baidu Statistics

Its data is more accurate and convincing, and Baidu statistics are provided by Baidu officials. Among them, the main functions are traffic statistics, IPPV bounce rate, page dwell time and other functions. Through the access portal, you can accurately see where my users visit my website and which pages they visit so that I can better optimize the site. Among them, the most powerful ones are the heat map and Baidu index volume. The heat map can clearly and exclusively see what part of the page the user clicks, and the Baidu index volume is the real data collected by Baidu. Many webmasters are alarmed if the collection is reduced. Just look at the data of Baidu index volume if it is increased.

3、 Pagespeed

From the literal meaning of this tool, we can see that it is mainly used to improve the speed of page opening. It is useless to know that the basis of user experience is the speed of page opening no matter how good your website content is. Now Baidu's page speed diagnosis is almost the same as that of pagespe, but it is not as intuitive as pagespe. Pagespe may be strange to some webmasters. The lack of pagespe is the need to use Firefox.

4、 Ii Log

However, few webmasters only know how to work hard when analyzing ii logs. Ii logs are indispensable data for seo. Little did they know that there had been problems inside the website. Through the ii log, you can clearly see which directories and return codes the spider crawled from the website, as well as the stability of the server. It is impossible to stay in front of the computer 24 hours a day, but through the ii log, you can see whether the server is stable.

summary

So as to further optimize the website, Seo is actually to summarize and analyze various data. Without the feedback of real data, I can't judge whether my website is loved by users or meets the requirements of search engines. Through Baidu's statistical bounce rate and visit time, we can see whether the website content and internal chain are properly optimized. Through pagespe, we can see whether the website sequence code and JS are reasonable in all aspects. Through ii logs combined with website inclusion, we can see that spiders have crawled the website but not included, so we can find the reason.

This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/