Talking about the key points of marketing design website and promotion related knowledge
Source: Shangpin China |
Type: website encyclopedia |
Time: August 6, 2018
Light On the Key Points of Marketing Design Website and Promotion Related Knowledge
For the rapid development of the current network, if we want to keep up with the pace of the times, we must have the spirit of learning at all times. Let's follow Foshan Dianjing Network Technology Co., Ltd. to learn about the design of marketing websites:
For many years, we have been committed to the construction of marketing websites and the optimization and ranking of search engine keywords. Now let's share our experience over the years and hope to give you some help.
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Shangpin China knows: Good website, pay more attention to traffic and conversion rate
1. We know what the customer is looking for, 2. We know how the customer is looking for, 3. We analyze the promotion of competitors
Your website can't It's an island -Because Shangpin China knows:
1. I know the search habits of netizens 2. We know the search engine algorithm 3. We do the whole network promotion and understand the operation well
1、 Website compatibility debugging
Compatibility is a problem that must be solved for marketing websites. According to the different browsers used by different users, such as IE6, IE7, IE8, IE9, IE10, Baidu browser, Cheetah, etc., these browsers must be compatible before building websites, or there will be deformation problems, which will directly affect the user experience.
2、 Meinaoqing Layout
Navigation plays an important role in the website, and its quality can determine the fate of users. What I mean by the beautiful navigation here is that the design must be clear, beautiful and generous. The navigation guides users to different columns. If it is difficult for customers to see it at first sight, there is something wrong with the navigation.
The layout of the website not only affects the habits of users, but also affects the habits of search engines. A clear website layout allows users to browse smoothly and find what they want quickly. Moreover, it can also enable search engine crawlers to crawl website information at the fastest speed, which will certainly make the website more attractive.
3、 Precision keyword promotion
What is a precise keyword? It is the key words that users search and can improve the conversion rate. Only when you select the right key words can you do the right business and find your customers accurately.
In the past, I met such a webmaster, who used some words with a large amount of search in Baidu's search list to introduce them to his website, then ranked them, introduced some traffic through the search engine, and sold his own products. However, although the traffic of the website is large, the conversion rate is not high. That is to say, when users click to enter the website, and the content they see is different from what they imagine, they will immediately close the website, which can also be regarded as an act of cheating users.
4、 Clear content classification
Recently, I saw some updated content on the website, which is really a bit messy. They mixed industry news, company news, industry knowledge, knowledge Q&A, etc., and could not distinguish between industry news and company news. Such unclassified content will directly affect the browsing of users and the retrieval of search engines, without taking advantage of the weight increase of websites. If we can sort out these contents by category, it will greatly improve the efficiency of the website and thus improve the conversion rate of the website.
5、 Use priority to layout content
Is the guidance or content points of target transformation on the website clear? Can users get the information they expect immediately? All of these require us to work hard in typesetting and design, present the content that users want to see most in front of users at the first time, and match users with the correct method.
Let's take a simple example: if we build a shopping mall website, one of our users often browse shoes. Then, we can automatically match them and present them with the latest shoes and discounted shoes in the mall at the first time, so that users can place orders quickly.
6、 Establishment of mobile website
Opening the computer side website on the mobile side will consume more traffic, which makes many visitors very distressed and makes users dare not browse the website from the mobile side. The birth of mobile websites and microsites has solved this big problem for enterprises. It can provide users with more convenient and faster browsing methods, thus transforming many customers through mobile terminals.
7、 Front desk design catches the eye
After a user enters a website, the first impression is very important. It is like the contact between people. If it looks comfortable at first glance, you may be willing to communicate with this person. The same is true of websites. At the first sight, users will stay for a few seconds to browse the website and eventually become their own customers when they see the website is beautiful, with good color matching and good framework structure.
8、 Page loading speed
The speed of page acceleration also determines the fate of users to a certain extent. If you want to complete users' trust in you in a short time, your website needs to be opened in a short time, so that users' browsing time is a kind of enjoyment, not a kind of torture.
9、 Adapt to user habits
One thing that most people who do website optimization like to do is data analysis. Through data analysis, they can understand the user's browsing habits, such as the page from which users enter, the page they visit more often, and the page they stay on for a long time. Then, we will optimize or process the pages where users stay for a long time, guide users to make some choices, and gradually turn users into their own customers.
Information source of this website Shangpin China Website Construction Company : //ihucc.com , Beijing website design, Beijing website production company
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