Before starting website construction, prepare these preliminary surveys

       2、 Deepen user experience based on users

The core of the website still belongs to the users, so when carefully planning the website construction, the behavior, motivation and needs of the end users will be fully considered. User history and user profile can make the content and structure of the website more smooth and more suitable for the real needs of real users. As long as you have a clear user profile, you can get a higher quality reference orientation, and the most important thing is to improve the conversion rate of the product.

At the same time, it should be noted that during the construction, we also need to understand the user history. The starting point of the user history is the moment when users demand your website, and the end point is the node where users stop using your website or service. Knowing the whole process of the user, you can think about problems from the user's perspective, create more effective solutions, and accurately locate the problem.

Only when the early research work is implemented, supported by practical and reliable data and combined, can users be better understood, including their expectations and potential needs. These important information is the key to shaping the product. Realize the coverage of enterprise wide marketing scenarios, so that enterprises can show their productivity through PC official websites, mobile sites, product shows, microblogs, WeChat official accounts, short videos and other ways. It has become an enterprise wide marketing cloud platform that can load nine cloud services at the same time. In realizing the perfect power operation of the productivity system!

      3、 Analyze the existing similar websites, and analyze the advantages and disadvantages of link comparison

Analysis of existing excellent websites is an indispensable link. Existing excellent websites are ready and verified data, so they have a strong case comparison function, and the most important is low-cost. It can guide and identify the follow-up research direction and design direction. Although it is just talk on paper, the power of theory is also powerful. We not only analyze knowledge, but find research that has been completed by other people, and obtain an overall and objective data through computers, magazines, books, documents, the Internet and other channels to gather these materials together. For example, "1. Who are your users and what are their goals? 2. What are the existing business processes? 3. Existing user interactions and user interviews." These questions can make the construction of the website more detailed and credible.