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How to effectively and quickly promote your website

Source: Shangpin China | Type: website encyclopedia | Time: August 8, 2018
First of all, we should grasp the big picture. I think this is very important for the future development of the website, which directly affects the positioning of the website and the impression left by users, and to a certain extent, affects the return rate. We should treat it carefully, and summarize the following points:
1、 How to promote it. Promotion is a long-term process, not a matter of a day or two. With financial support, I think it is simple. If you look at the promotion method of advertising alliance, webmasters should know - "burn money". But as small and medium-sized webmasters, how should we do it? This is what we need to think about.
 
2、 Be clear about what you want to promote. There is a reason for the existence of a website. The website that does not promote is a "live dead station". As I mentioned above, free movies are the characteristics of your website. Then you should focus on "free movies" to the end. Of course, you can modify and add long tail keywords yourself. The simple point is to promote around the characteristics of personal websites, find appropriate user groups, and promote in specific areas. I think the effect is good. At least I do so, and the promotion materials are good as a whole. What should be highlighted is that we, as webmasters, should make clear. We should not be confused at this point.
 
3、 Fully understand the website, determine the nature and development direction of the website, and grasp from the overall perspective. This is the first thing to do, that is, know how to do it. The grasp of the big framework has a direct impact on the publicity. Here is an example: I built a Taobao customer rebate website before, the keyword is "rebate website", At the beginning of the promotion, I followed the determined direction, but later, as the inclusion of major search engines began to increase, in order to increase the effect, I ended up putting a column on the website, which is my personal views and opinions on the website, equivalent to a small personal forum. It was originally thought that adding more original things could attract spiders, but the result did not reach this effect. When promoting, people also used some personal opinions to attract users, leading to user confirmation errors. This kind of publicity also had a great impact on existing user groups, and the number of visitors gradually decreased. This simple example is the failure to effectively grasp the nature of the website, leading to fundamental errors and gradually affecting the development of the website!

2、 It is also our commonly used QQ promotion. I read this on the Internet, and there is basically no complete article on QQ promotion. It involves everything and often means empty. In fact, no matter what kind of promotion method is used, we should use it well! I feel deeply about the promotion of QQ, mainly in the following aspects:

1. QQ promotion should not rely on any software. For example, the group software should not appear in the process of promotion. The biggest advantage of this is that you can communicate with others in a timely manner. Generally, the group software will not be seen by others, and the effect is not very significant. When selecting QQ groups, select groups related to the promotion website, guide them step by step, use different promotional materials to send, and even when others see it, they no longer think it is an advertisement, which really achieves the effect.

2. Changes in QQ promotional materials. Don't use a layer of unchanging text. Use pictures, animations, FLASH, etc. appropriately. If the technology is good, you can also make an advertisement for the website. I tested the propaganda cycle of the text. It is better to change it on Monday, or others will feel disgusted when they see it. Of course, if you send it frequently, the cycle should also be relatively short, which depends on your own control.

3. Determination of QQ promotion time. Usually, the effect is not very good at the same time, and there should be planned and purposeful publicity. For example, I have three QQ groups, all about film and television groups, so we should see when the group information is most popular, and determine the time for good publicity. Some are more in the morning, and some are more in the evening {generally more at 7:00 p.m. - 9:00 p.m.}. After observation, we should carry out targeted publicity. This kind of promotion is professional and effective. The webmaster's pay is often in direct proportion to what he gets. As long as it is done, no effect is deceitful!

4. The 'degree' and 'quantity' of QQ promotion. For the former, what I want to say is that the publicity should be appropriate. Don't just focus on the effect you want. This "degree" should be gradually grasped in your own promotion. I don't know how to say. When should I do this? When should I stop? It depends on the personal judgment of the webmaster; What the latter is saying is that the coverage of publicity must be wide. This "wide" is not limitless, and it is best within your control! It is important to grasp these two points. It may be difficult, but it is true that propaganda is a science, and we should study, practice and understand it from time to time!

1、 What everyone is familiar with is soft text. I think the effect of soft articles is quite good but not lasting. This is mainly because it has a good effect on new stations. Soft article writing is simple, to the point, and to be wordy. Otherwise, the effect will not reach the expected effect. Good soft articles are conducive to the inclusion of search engines, and shorten the crawling speed of spiders. It is a very effective way to attract spiders, Of course, the traffic brought by a good article is huge, and you can imagine the benefits brought by the post transfer of major stations! So how should we write soft articles? I summarize the following points for reference only:

1. The writing of soft articles should focus on the center and understand what you want to write. For example, if you want to write an article about traffic, you can do it from the way of increasing traffic and how to stabilize traffic, because these are what webmasters like to see, but the writing should be true, not just an empty shell or even tens of thousands of times online. It is meaningless to write again! We must write according to our own situation, so that we can say something, be true, be seen, and achieve the promotion effect!

2. Pay attention to skills in the process of writing. I will introduce this technique to you now. First, make an article on the title. For example, the question of how to make the new station include for a few days and how I earn 1W a month is in line with the public's psychology, because it is just like this for everyone to do the station, which well captures the readers' psychology. Secondly, in terms of content, we should be realistic and not empty. As mentioned above, we should focus on the center and write with characteristics. For example, in terms of how to increase traffic, we should avoid the common writing ideas. If we write, "I have more pressure when traffic is high, and we, as webmasters, have more traffic, it is bad." Such titles are different, But the effect is very good. Write about the troubles caused by traffic and talk about others properly. This article will be completed! Are we more willing to accept and easier to understand the common writing content? Finally, in the process of writing the article, we should pay attention to promoting our own website. I find it effective to insert the website address in the middle of the writing, so I suggest you try it. Of course, there are other writing skills. You can check them online. I won't describe them one by one.

3. I personally think that the writing of soft articles must be original, and it should not be a worthless article composed by others who go everywhere to COPY. The promotion effect of this article is really not good, because I have tried, at least it will have a great impact on the future development of the website. Why spend a lot of time writing worthless articles if you want to write classic points, If I want to promote for the sake of promotion, I think it will be meaningless. In fact, if I look at the problem from another angle, the effect achieved is quite good!

Information source Shangpin China : //ihucc.com/ , Beijing website production, Beijing website design, Beijing website construction company

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