1. Effective use of online customer service tools
Online customer service tool is an effective tool to improve the conversion rate of online marketing. Data shows that more than 98.5% of potential users will be lost due to the inability of most visitors to corporate websites to conduct timely interactive communication and online communication. It is recommended to use online customer service tools such as QQ and Wangwang. In addition, the 400 hotline can also greatly improve the advertising effect. The 400 hotline costs only a few hundred yuan a year. There are detailed instructions on the 400 service on the Extreme 400 telephone network. The online customer service tool is a two-way communication tool. Users can actively communicate with the customer service of the website, and the customer service of the website can also pay attention to the user's access behavior, and actively send an invitation to talk to help users solve problems.
2. Accurate search engine keyword advertising
Search engine bidding advertising is an effective online marketing method to improve the conversion rate of users. The conversion rate can be effectively improved by analyzing the user's retrieval behavior and selecting the most effective keyword combination on this basis to optimize the relevance of the content of the landing page. The effect of search engine bidding consists of many factors. The daily consumption budget, the number of words on keywords, report analysis and other maintenance work directly affect the effect of search engine bidding products. Because search engine keyword advertising has a certain degree of professionalism, online marketing effect can be further improved by selecting powerful service providers for advertising maintenance.
3. Convincing customer witness
Customer witness is an effective marketing skill, but many websites do not make full use of customer witness in online marketing. At the same time of product/service presentation, it can enhance the persuasiveness of the product/service and increase the interest and confidence of users to purchase by showing the service evaluation and use experience of the product/service customers.
4. Provide rich product/service introduction information
Most websites don't have enough articles on the introduction of products/services, which leads to no interest of users. It's like coming to a gorgeous performance stage. What the audience expects most is performance. The performance is not good, and the audience will not buy it even if the stage is beautiful.
Among various measures taken by online retailers to improve customer conversion rate, providing rich product introduction information is obviously conducive to improving customer conversion rate of online stores. The same is true for enterprise websites. The more detailed the product features are introduced, the clearer the product display pictures are, and the higher the user's interest is. With the development of video technology, video display for your products has become a fashion. The female owner of an underwear store on Taobao has used herself as a model to show the underwear products sold in the store, which has received a good response - if there are several videos to show, the sales will soar.
5. Let users have a sense of trust in the website
The website filing information, business qualification display, complete contact information, authoritative network security certification mark, detailed address and other information can enhance the recognition of users. Only when users feel secure will they have a sense of trust in the website and further generate business contacts, online purchases and other behaviors.
6. Simplify the conversion process
The conversion process of users is mainly reflected in the browsing process, purchase process, registration process, interaction process, etc. Instead of testing the user's patience, try to make the user feel happy to perform each step of the operation and quickly get the results he wants. Simplifying the process is a delicate task that requires repeated testing and speculation.
7. Reasonably designed promotion and purchase restriction
There is a new woolen sweater store in the community. As soon as it opened, it said that it was "only available for 7 days, with low price promotion". Seven days later, he changed his saying, "After receiving the manufacturer's notice, we will sell for another five days and reduce the price for promotion"; Five days later, the saying is "in the last three days, buy one and get two free"; The saying after three days is "delay for three days and leave none"; In three days' time, the saying is "leave at 6:00 tomorrow afternoon, half sold, half free"; Two days later, it was said that "before the factory car arrived, you can sell it as soon as you see the money, and you can go wherever you go" -- a few days later, all the sweaters were sold out, and they really went away, but they didn't go far, and they went to another community to perform again. In a month, this sweater store has set off five sales climaxes in succession, creating better sales performance in the community than similar stores on the commercial street. Many websites are imitating this combination of "promotion and purchase restriction", which has effectively improved the conversion rate of users and achieved impressive results.
8. User centered website design
Many enterprises are still stuck in the stereotype of "company introduction, product display, online order, contact us". However, it is not known that user centered website design is a distinctive design and can be favored by users. Focusing on users is not a slogan, but should be viewed from a professional perspective. What is the most important content and what users want to see the most is to meet users' needs through the most distinctive services around users' psychology and make customers like the website.
9. Pay attention to the application of e-mail marketing (tracking care of potential customers)
E-mail marketing does not mean sending spam advertisements. In addition to its role in developing new customers, e-mail marketing plays a greater role in tracking and caring for potential customers. We obtain the mailing list of potential customers through various forms of our platform's e-magazine subscribers, registered member mailboxes, award-winning event participants' mailboxes, and relevant e-mail provided by partners, and use various forms of e-mail, such as e-journals, promotions, website essence content recommendations, free resources, etc, Attract potential customers to continue to pay attention to our network platform and products (services), and finally realize the transformation of potential customers.
10. Guide regular customers to make referrals
The use of online marketing to guide old customers to re introduce has advantages over traditional marketing methods. Generally, for customers who have already made a deal, we can promote the re consumption of old customers through points, discounts, gifts and other forms; At the same time, for new customers introduced by old customers, in addition to new customers getting more favorable prices, old customers will also get points or gifts and other forms of return.
Information source Shangpin China: Marketing website construction
