It is understood that most webmasters do not have a standardized standard to refer to when building URLs. They basically adopt a random design method, which is somewhat similar to the dynamic URL in the website building system. Either the URL address is too long or the URL address is not regular, leading to lower spider capture efficiency.
Currently, in the process of URL construction, there are often several different design problems as follows. Let's talk about the negative impact of these improper designs on website operation.
URL canonicalization is a big problem in Google search results in recent years. It refers to the process that search engines select the best URL as the real URL. The URL is inevitably involved in the process of website construction, because it is the address of users and Baidu Spider to crawl the page. However, we often ignore the URL in varying degrees.
Use the dynamic random URL used when building a CMS site.
When using dynamic random URLs, the first problem is that the address length is often very long. If you paste it in the browser's address bar, it is often hundreds of characters long. Although the URL in this way can keep the page and URL in one-to-one correspondence, it takes a longer time to judge for Centaurean spiders, because these random addresses, It is often just that one of the strings is different, while the others are similar, which leads to the spider taking too long to determine the URL, which will affect the crawling time of Baidu Spider on the website, and then affect the collection effect of the website.
There is inconsistency in the import URL of the outer chain.
External chain construction has always been a common method we use in the process of website optimization, and is also a very critical step in website optimization. Generally speaking, what we say about the outer chain construction usually refers to the homepage of the website. However, with the growth of Baidu's relevance requirements, the construction of the website's external chain needs to be more closely combined with the content, which requires a lot of manual adjustment, so there will be the same content. When designing anchor text, there will be different URL addresses, which will lead to problems in the transmission of external chain weight, Baidu may even think that this is a cheating behavior, which will lead to the decline of website optimization.
As a regular website, if there is an non-standard URL, it will be considered as a junk website by users, or even as a trojan website, which will lead to a decline in the trust of the website. Therefore, the construction of URL standardization will not stay at the level of website optimization, but actually will also help to improve the user experience of the website.
If the URL address is not standardized, it is easy to have different URL addresses for the same content.
This is a very taboo issue for Baidu. Because when we build website content, we sometimes repeatedly publish some previous content. If these repeated content is crowned with different URL addresses, Baidu will think you are cheating. The correct approach is to readjust the content from the previous column page or the content page to make the content appear on the home page again, which is what we generally think of as the display platform for improving content. However, the URL address is unchanged. Only in this way can this negative impact be eliminated. If it is a standard URL address, it is easy to detect and avoid the problem of duplicate content with different URL addresses.
The non-standard URL address will affect the trust of the website.
As in many fields, non standardization will mean lack of professional and subjective attention. For many users, the URLs of many spam websites are very long and extremely non-standard. When they open a website, they find that the URL is relatively long and extremely non-standard. Many people will have the first impression that its URL is non-standard, which must be a spam website.
URL normalization method
1、 The URL of the top-level domain name, specifying either www or www.
Optimize the internal link structure of the website, including unified use of the specified url format in the website architecture. When adding hyperlink addresses to articles, the same address is always used. When the search engine sees which absolute address is used most, it will naturally treat them differently.
For the Google search engine, we can set the preferred domain through the Google Webmaster tool to specify which domain name should prevail. (Specific steps: log in to Google account ->add website ->verify ownership ->verify ->click website URL for management ->website configuration ->settings ->preferred domain), (Note: In the process of verifying the ownership of the website, we need to verify both ihucc.com and domain.com. There are two methods of verification: add meta tags on the home page, download the html file provided by it and upload it to the root directory meta;).
2、 Assign url patterns to duplicate pages.
Using the rel="canonical" tag attribute to solve the problem of duplicate pages is also one of Google's proud features.
3、 Set the robots.txt file to block the URL directory and URL format that do not want to be retrieved by the search engine.
4、 301 Redirect
301 Redirection is to permanently redirect a page to another page. 301 steering is also one of the most friendly steering methods for search engines widely used by SEO. The search engine will include the page permanently redirected to, which naturally solves the problem of URL standardization. For example, under the Apache server of the Linux system, 301 redirection can be achieved by modifying the. htaccess file.
In a word, the non-standard URL address seems to be a small thing, but if you do not pay attention to its standardized design, it will easily bring negative impacts to the operation of the website, whether from the perspective of search engine optimization or from the perspective of user experience. Therefore, it is extremely necessary to strengthen the construction of URL specifications.
