Enterprises release new business information through the Internet for global retrieval, so as to promote their own enterprises, promote their products, promote their services, fully display their corporate image, communicate, promote and cooperate with all walks of life through the Internet, and find sources of goods and new customers through the Internet. Enterprise website production allows enterprise information to reach all corners of the world through the Internet.
Enterprise website construction usually includes the following contents:
A navigation bar or other means to access various websites
A unified look and feel will incorporate company logos, style sheets, and graphic images.
Some or all of these in the About Us section:
Summary, history and mission statement of the company's operation
（1） Purpose of the programme
I The main purpose of the planning of the enterprise website construction scheme is to enable customers to clearly understand the company's products and service information through the website home page, company profile and product service information.
II The columns of the website are clear, and the website itself serves the enterprise and brings publicity to the enterprise. The settings between the columns are designed to serve how to make the website more attractive to customers, better grasp customer psychology, and facilitate users to browse the website.
III The planning scheme can also reflect whether the website framework design is reasonable, what effect is expected to achieve, and the later website promotion work arrangement.
（2） Design framework
(1) The backstage of the website needs to carry out preliminary design. In order to facilitate users to update the product information or service information of the website, because the enterprise's products or services are constantly increasing and improving, in order to facilitate users' use, the backstage needs to build a management platform for customers to add, delete, modify and other functions of products and product categories.
(2) Online message and website announcement: Online message can be easily established as a medium of communication between customers, which is ignored by many enterprise websites. Website announcements can tell customers the release of new products and enterprise trends at the first time. In this way, when they have new products launched, they will always notify these customers at the first time, which is also a means to improve customer service quality.
（3） Website content and implementation method
1. Determine the structure navigation of the website according to the purpose of the website.
General enterprise websites should include: company profile, enterprise news, product introduction, customer service, contact information, online messages and other basic content. More content such as: FAQ, marketing network, recruitment, online forum, English version, etc.
2. Determine the website integration function according to the purpose and content of the website.
Such as flash guide page, membership system, online shopping system, online payment, questionnaire system, online payment, information search query system, traffic statistics system, etc.
3. Determine the sub columns of each channel in the structure navigation of the website.
For example, the company profile can include: president's speech, development history, corporate culture, core advantages, production base, scientific research and development, partners, major customers, customer evaluations, etc; Customer service can include: service hotline, service purpose, service items, etc.
4. Determine the implementation method of website content.
For example, whether the product center uses a dynamic program database or a static page; Whether the marketing network is displayed in a list or a map.
（4） Web Design
1. Web page design art design requirements, web page art design should generally be consistent with the overall image of the enterprise, should comply with corporate ci norms. Attention should be paid to the application of web page colors, pictures and layout planning to maintain the overall consistency of the web page.
2. In the adoption of new technologies, the distribution area, age class, network speed and reading habits of the main target audience should be considered.
3. Formulate a plan for web page revision, such as large-scale revision in half a year to a year.
（5） Expense budget
1. Preliminary budget of enterprise station construction cost
It is generally determined according to the size of the enterprise, the purpose of building the station, and the approval of the superior.
2. Professional station building companies provide detailed function descriptions and quotations, and enterprises conduct cost performance research.
3. The price of the website ranges from thousands to hundreds of thousands of yuan. If template based self-service website building is excluded (it is generally believed that enterprise websites, regardless of size, must be exclusive, and if sameness has a great impact on enterprise image) and profiteering, the cost of website building is generally proportional to the functional requirements.
（6） Website maintenance
1. Maintenance of servers and related software and hardware, evaluation of possible problems, and formulation of response time.
2. Database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention to.
3. Update and adjustment of contents.
4. Formulate regulations on website maintenance to institutionalize and standardize website maintenance.
5. Note: The maintenance of dynamic information is usually carried out online update management by the corresponding personnel assigned by the enterprise; Static information (i.e. not supported by dynamic program database) can be maintained by professional companies.
（7） Website test
The website should be carefully tested before release to ensure normal browsing and use. Main test contents:
1. Whether there are errors in the text and pictures.
2. Program and database testing.
3. Whether the link has errors.
4. Server stability and security.
5. Web page compatibility test, such as browser and display.
This article comes from Shangpin China: Enterprise website production company
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