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How to do color matching well in enterprise website design?

Source: Shangpin China | Type: website encyclopedia | Time: December 6, 2018
It is estimated that no one will care less about the importance of color matching to the website in website construction, but when asked what its importance is, most people will certainly think it is beautiful, undeniable. Without involving marketing and promotion, beauty is indeed the color tone of the website, and the most important value is reflected.
But if marketing and promotion are involved? There are many psychological books about color and buying habits. As online marketers and e-commerce merchants, they should understand some basic rules about color, what these rules represent, and what help and unexpected gains they can bring to us.
1. Nearly 85% of customers said that color was one of the most important factors when buying products.
It should be very common in the e-commerce field, and it is easy to understand, because many customers place orders because they see the color of the product and feel good about it. This can be easily seen in the product reviews of many clothing sales, such as: the color of the real product is darker than that on the website, and the real product is not as beautiful as that on the website. In addition, the most important thing is the decoration of the product color and the matching with the background color to bring customers a visual experience.

2. Nearly 93% of customers will first consider the color and appearance of the website when accepting advertisements or selecting and buying.
This research means not only that the website decoration should be beautiful, but also that the most important thing is that the color should be elegant and appropriate, so that customers can feel that you are genuine, brand, powerful and profound.
Because on the Internet, customers generally lack trust, so we broke the trust of customers at the first sight, which is the first step for our marketing and promotion.
3. Based on the analysis of relevant data, if the color matching is reasonable and appropriate, the brand's popularity will increase by 80%.
This can be seen from many e-commerce online stores and individual B2C websites. If an online store or website is colorful, the background color is overwhelming, or the color matching is improperly handled, even a well-known brand will feel that the website is fake, because the visual color has reflected roughness and imprecision. On the contrary, if it is a small brand, but its website and online store have uniform color matching, its own style, visual color, delicate and fine, then even if it is a small brand, customers will doubt whether it is a well-known brand that she missed or unknown.
This article comes from Shangpin China: Enterprise website design
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