From technology to SEO
Source: Shangpin China |
Type: website encyclopedia |
Time: November 23, 2015
Being a Seoer is strange to me. I never thought I would enter this industry. Two and a half years ago, I entered a network company to engage in programming, but by mistake, the company personnel changed, and there was no special person to do SEO. Since then, I have embarked on the path of programming+SEO.
At the initial stage, I didn't understand SEO. Everything started from "0". I only knew to update the website content. There was no concept of internal chain, external chain, weight, Baidu inclusion, snapshot, etc., but I just copied the previous articles to find the article materials everywhere, hard embedded the core keywords, and finished publishing. Every morning when I go to work, I look at the keyword Baidu ranking, and I don't know how to improve the ranking. It's just a matter of fate.
Only by learning slowly can we make some progress. I read two books during this period, one is "SEO Practical Password: 20 Times Increase of Website Traffic in 60 Days" by Zan Hui, and the other is "SEO Deep Analysis: Comprehensively Mining the Core Secrets of Search Engine Optimization" by Ruzi Rui, which are my SEO enlightenment textbooks. I would like to express my thanks to both teachers.
So, this family Website production company The "truth" of the website was exposed one by one in front of me:
The company's domain age is more than 10 years, br: 1, pr: 3, and Baidu has included more than 2000. However, it is made of the popular Lifeay community version abroad. Although it has powerful functions, it can only be used as an enterprise station, but it is troublesome to adjust; The biggest trouble is that the url structure was deployed at that time. The url is too long, and the Chinese url is a pile of garbled code; The column planning is rough, and the keyword layout is not well done; There is no static processing, of course, there are not many dynamic parameters. What's more, the website administrator's account and password are unknown, only the account and password for content update, and the structure cannot be moved. But to be honest, even with administrator accounts and passwords, this program structure is too complicated for a novice like me.
The ranking of several core keywords of the old station is OK, but the traffic of the whole station is not good, and there are too few long tail words. The boss wanted network business. In June this year, he took the opportunity to persuade the boss to go to the current new station. The new station costs 417 yuan in total, including domain name and virtual host. Website program: metinfo, free version. When the website is profitable, ask the boss for money to buy the paid version. If you can, you must support the legitimate version. It's not easy for everyone. I wish the website development company a prosperous business! The program was found when analyzing competitors. At that time, I felt that it was small, simple in structure and good in architecture. But now we find that there are many unsatisfactory designs.
The commissioning of the new station took a lot of time, especially the website columns, keyword layout, and so on. After all, it is the first time to do SEO optimization of the whole station independently, from structure to content to keywords, and to do it all by yourself. When the book comes to use, there is little hatred. When adjusting some places, I obviously feel that I don't know how to operate it? The good news is that there are networks, forums and good netizens. Lu Songsong's blog and seowy forum visited a lot, so he asked if he didn't understand. During this period, he got some help from several great masters. Thank you all. Such as joining Marketing website construction The product column and the latest engineering column on the home page have been added with the title words, which have been instructed by Da Jia.
Through the "Keyword Planner" tool of Baidu's promotion account, search and analyze the key words of the steel structure industry, refer to the keyword settings of competitors' websites, and finally set the core keywords on the home page as: Wuhan Steel Structure, Wuhan Steel Structure Company, and Wuhan Steel Structure Manufacturer (during this period, we received guidance from A5), so as to ensure that there is a certain amount of search for the core keywords, The competition is not very high. Then key words such as steel structure engineering and steel structure price are arranged in the first column of the website. The analysis of keywords has been going on. I think this is the highlight of SEO and needs to be further studied. At present, I have accumulated a large list of website keywords, including hundreds of keywords, including Baidu search volume, competitiveness and other parameters, so that the website content optimization has a general direction.
Then gradually send soft articles and products to enrich the content of the website. After a certain amount of capacity, start to consider promotion. I have roughly divided the promotion of the new station into three steps:
Step 1: solve the problem of search engine inclusion.
On June 15, 2015, the website was first submitted to several major domestic search engines: Baidu, 360, Sogou, Bing. And installed Baidu statistical code in the website background. Then send links to attract spiders in the irrigation area of seowy, 28 Tweets and other forums. Four days later, on June 19, the homepage of the website was included by Baidu, 360, Sogou and Bing. But 360, Sogou's sitemap permission was not open to me at that time, and the opening time was not recorded later.
Step 2: solve the problem of stable recording.
One or two original articles are regularly sent every day. For small stations, the capacity is not so large. How to write original articles is actually a big problem. I have two solutions to share with you:
1. Take the initiative to understand the characteristics of the industry, get familiar with the company's products, accumulate industry related websites, especially high-quality competitors' websites, find customers' concerns, open up the source of articles, and then digest others' articles and write them in your own language. You said it was "pseudo original", but it was really original. It's not easy to be a small editor!
2. Write articles around the keywords of the website. According to the keywords of the website, purposefully collect relevant articles on the network. Generally, there are many materials with the same theme. Give play to your own advantages in writing, and describe them in your own language. Or simply completely original.
3. Basic requirements of the article: the directory structure is clear, the typesetting is neat, the number of words is controlled at about 600, and appropriate pictures are provided.
I wrote many articles on the company's website in this way. At present, Baidu basically collects the content published on the website on the same day.
Step 3: Send out links and exchange friendship links.
There are many methods on this network. I will not repeat them here. I am still learning.
In the middle of September, three months later, although the website was stable, I found that the keywords of the website did not rank at all. I was very anxious, and I didn't know whether I was wrong. After consulting on the forum, everyone comforted that we need to wait. The search engine has a sandbox period to investigate the new station, and found that many friends have such problems, which represents that my problems are very popular and my heart is at ease. In late September, we finally found some keywords: Beijing website design, and the website production company entered the top 10 pages of Baidu. My heart gradually stabilized. At the end of September, the webmaster's weight rose to 1, a little happy After three and a half months, some keywords of the website have finally been ranked on Baidu. During this period, I had a lot of trouble. I believe that there are many friends who have the same mental journey, and I would like to send a word of encouragement to all of you: persistence will lead to gains.
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